Experience

• 

  Carrefour Israel

  • Retail
  • 1 - 100 Employee

  • Retail Consultant

    • May 2022 - Present
    • Tel Aviv, Israel

    Long term mission for creation, implementation and management of Near food category (HPC, Non Food).

• 

  Chamade Consulting

  • Tel Aviv, Israel

  • Beauty brand development Consultant & Founder

    • Jan 2021 - Present
    • Tel Aviv, Israel

    Services provided Cosmetics brand strategy I Beauty branding I Product development I Marketing & Operation Consulting I Sourcing & Manufacture Consulting

• 

  Lubinski Group

  • Israel
  • Motor Vehicle Manufacturing
  • 100 - 200 Employee

  • DS automobiles Brand Manager

    • Sep 2020 - Dec 2021
    • Rishon le Ziyyon, Centre, Israël

    • Management of brand strategy and operation for Israeli market • In charge of DS team (6 persons) : build a new team, new incentive policy and new training • Main contact for PSA (Stellantis) global team • Established a brand master plan and ATL & BTL landing • Responsible for sales and store management • Established a new sale process • Carried out CRM management • In charge of launch plan and budget • In charge of brand profitability and pricing strategy

• 

  Super-pharm

  • Israel
  • Retail
  • 700 & Above Employee

  • Super-Pharm Cosmetics Category Manager

    • Dec 2015 - Sep 2020
    • Herzliyya, Israel

    Milucca Brand creator I Life cosmetics brand management I Cosmetics Product development expert I Category management I Brand Activation & operational strategy & Planning I P&L management • Management of the strategy, development and operation for the retailer private labels: MILUCCA & LIFE • Creator of MILUCCA Brand - strategy, branding, business plan, P&L and product development • Performed category development plan - over 800 sku's a year • Manage master plan creation and ATL & BTL implementation In charge of launch plan project • Responsible for digital strategy creation - Instagram, influences, content and purchase platforms • In charge of category profitability and pricing strategy and promotions • Management of Life suppliers and creation of Milucca sourcing platform • Manage launches and re-branding of leading Life product ranges • Main events management (Beauty City) • Handle creation of K beauty category • Proved creative and successful working within tight deadlines and fast-paced atmosphere

• 

  Minus 417 Cosmetics Research Ltd.

  • Israel
  • Personal Care Product Manufacturing
  • 1 - 100 Employee

  • VP Sales

    • Nov 2014 - Nov 2015
    • Petah Tikva Area, Israel

    International sales strategy I Brands implementation I Export team management • Responsible for global sales (40 countries) for - 417 & SeeSee brands • Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue • Sales team management (3-4 Area managers) and brokers management • Established sales strategy and business models creation and implementation • Responsible for department budget • Manage market opening, development of DRTV models and TV shopping • Initiated in-depth account assessments with sales and management teams to evaluate sales potential • Worked with board of directors to facilitate creation and adoption of updated governance policy • Analyzed past sales data and team performance to develop realistic sales goals

• 

  Danshar 1963

  • Rosh Ha'Ayin

  • Cosmetics department Marketing & Business Development Manager

    • Jul 2011 - Oct 2014
    • Rosh Ha'Ayin

    Cosmetics brand creation development I Business & development I Marketing strategy for private labels and international brands I Marketing plan I Marketing team management I Sourcing I Main supplier contact I Budget & P&L • Marketing team management (3-4 brand managers) • In charge of division Marketing strategy, marketing and purchasing budget and long-term business plan • Leading business development with overseas suppliers and for export • Manage branding and product development, profitability • Marketing contact with Trade • In charge of ATL, BTL & trade plan and execution • In charge of Soft Touch rebranding: identity and new communication strategy • Responsible for marketing strategy and product development • Performed: planning, sourcing, purchasing and negotiation with overseas suppliers • Management of department brand portfolio: Selective, Niche & Mass brands

• 

  Neopharm Israel

  • Israel
  • Pharmaceutical Manufacturing
  • 1 - 100 Employee

  • Dermo-cosmetics Marketing Manager

    • Feb 2011 - Jun 2011
    • Petah Tikva, Centre, Israël

    Brand portfolio management I Product development I Team management • Managed team of 5 employees, overseeing hiring, training, and professional growth of employees. Marketing and medical representative team. • Responsible for strategy, marketing plans and product developments for Dr Or, Bioderma and future brands • In charge of budgets and profitability

• 

  Danshar 1963

  • Rosh HaAyin, HaMerkaz (Central) District, Israel

  • Cosmetics Department Marketing Manager

    • Nov 2007 - Feb 2011
    • Rosh HaAyin, HaMerkaz (Central) District, Israel

    Soft Touch Marketing manager I Strategy & Development I Product development & Sourcing

• 

  Castro

  • Retail Apparel and Fashion
  • 400 - 500 Employee

  • Castro Men International Marketing Manager

    • Aug 2004 - Nov 2004

    Castro Men marketing management and international development • Responsible for marketing and communication strategy for Israeli market • Carried out marketing surveys in order to achieve new positioning • Responsible for adaptation of strategy to new countries development In charge collection development and budget • Managed ATL & BTL plan

• 

  S. Schestowitz

  • Israel
  • Wholesale Import and Export
  • 1 - 100 Employee

  • Brand Manager

    • Aug 1999 - Oct 2004
    • Petah Tikva Area, Israel

    Marketing strategy for Guerlain & luxury selective channel Marketing strategy for N07 Masstige brand channel • Responsible for 360 °brand marketing plan • Contact for International global cosmetic companies: adapt their strategy to Israeli market • Developed innovative marketing campaigns based on key objectives • Planned, implemented and tracked sales and marketing strategies to promote brand • Supported marketing teams, sales and training teams optimizing campaigns for clients • Responsible for local training • Responsible for 2002-2003 Cosmetics department budget

• 

  Givenchy

  • France
  • Retail Luxury Goods and Jewelry
  • 700 & Above Employee

  • International Advertising manager

    • Mar 1997 - Jun 1999
    • Paris

    Global ATL product for Givenchy Fashion lines & licenses I Production, Media & royalties budget management I Brand book & graphics chart management • Responsible for global advertising campaigns for direct lines and licenses with over 20 countries • Handled brand identity control and connection with Alexander McQueen's studio • In charge of global advertising budget management and management royalties • Management of all graphics production • Responsible for relationships with advertising agencies and LVMH media agencies

• 

  Saint Laurent

  • France
  • Luxury Goods & Jewelry
  • 700 & Above Employee

  • Assistant Marketing Manager- Make up line

    • Jul 1996 - Feb 1997
    • Paris

    Assistant Beauty product development I Surveys I Global reporting • Established charge of global business review for international marketing plan • Participation in product development and launch • Handled sales project: sales linking method for end customer

• 

  Bddp Unlimited

  • France
  • Advertising Services
  • 1 - 100 Employee

  • Assistant group manager

    • Jan 1996 - Jan 1997
    • Levallois-Perret, Île-de-France, France

    Managed on-going missions on advertising budgets: MICHELIN, RÉMY MARTIN, SNCF