Experience

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  Carrefour Israel

  • Tel Aviv, Israel

  • Retail Consultant

    • May 2022 - Present
    • Tel Aviv, Israel

    Long term mission.Carrefour Private label team management : Category managers, Quality manager, Kosher process manager.Creation, implementation and management of FMCG categories ( Food, HPC, Non Food).Portfolio management, Quality process & Kosher regulation management.Governement relationships on new homologation laws.

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  Chamade Consulting

  • Tel Aviv, Israel

  • Beauty brand development Consultant & Founder

    • Jan 2021 - Present
    • Tel Aviv, Israel

    Services providedCosmetics brand strategy I Beauty branding I Product development I Marketing & Operation Consulting I Sourcing & Manufacture Consulting

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  Lubinski Group

  • Rishon le Ziyyon, Centre, Israël

  • DS automobiles Brand Manager

    • Sep 2020 - Dec 2021
    • Rishon le Ziyyon, Centre, Israël

    • Management of brand strategy and operation for Israeli market • In charge of DS team (6 persons) : build a new team, new incentive policy and new training• Main contact for PSA (Stellantis) global team • Established a brand master plan and ATL & BTL landing • Responsible for sales and store management • Established a new sale process • Carried out CRM management • In charge of launch plan and budget • In charge of brand profitability and pricing strategy

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  Super-Pharm

  • Herzliyya, Israel

  • Super-Pharm Cosmetics Category Manager

    • Dec 2015 - Sep 2020
    • Herzliyya, Israel

    Milucca Brand creator I Life cosmetics brand management I Cosmetics Product development expert I Category management I Brand Activation & operational strategy & Planning I P&L management • Management of the strategy, development and operation for the retailer private labels: MILUCCA & LIFE• Creator of MILUCCA Brand - strategy, branding, business plan, P&L and product development• Performed category development plan - over 800 sku's a year• Manage master plan creation and ATL & BTL implementation In charge of launch plan project• Responsible for digital strategy creation - Instagram, influences, content and purchase platforms• In charge of category profitability and pricing strategy and promotions• Management of Life suppliers and creation of Milucca sourcing platform• Manage launches and re-branding of leading Life product ranges• Main events management (Beauty City)• Handle creation of K beauty category• Proved creative and successful working within tight deadlines and fast-paced atmosphere

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  Minus 417 Cosmetics Research Ltd.

  • Petah Tikva Area, Israel

  • VP Sales

    • Nov 2014 - Nov 2015
    • Petah Tikva Area, Israel

    International sales strategy I Brands implementation I Export team management• Responsible for global sales (40 countries) for - 417 & SeeSee brands• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue• Sales team management (3-4 Area managers) and brokers management• Established sales strategy and business models creation and implementation• Responsible for department budget• Manage market opening, development of DRTV models and TV shopping• Initiated in-depth account assessments with sales and management teams to evaluate sales potential• Worked with board of directors to facilitate creation and adoption of updated governance policy• Analyzed past sales data and team performance to develop realistic sales goals

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  Danshar 1963

  • Rosh Ha'Ayin

  • Cosmetics department Marketing & Business Development Manager

    • Jul 2011 - Oct 2014
    • Rosh Ha'Ayin

    Cosmetics brand creation development I Business & development I Marketing strategy for private labels and international brands I Marketing plan I Marketing team management I Sourcing I Main supplier contact I Budget & P&L• Marketing team management (3-4 brand managers)• In charge of division Marketing strategy, marketing and purchasing budget and long-term business plan• Leading business development with overseas suppliers and for export• Manage branding and product development, profitability• Marketing contact with Trade• In charge of ATL, BTL & trade plan and execution• In charge of Soft Touch rebranding: identity and new communication strategy• Responsible for marketing strategy and product development• Performed: planning, sourcing, purchasing and negotiation with overseas suppliers• Management of department brand portfolio: Selective, Niche & Mass brands

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  Neopharm Israel

  • Petah Tikva, Centre, Israël

  • Dermo-cosmetics Marketing Manager

    • Feb 2011 - Jun 2011
    • Petah Tikva, Centre, Israël

    Brand portfolio management I Product development I Team management • Managed team of 5 employees, overseeing hiring, training, and professional growth of employees. Marketing and medical representative team. • Responsible for strategy, marketing plans and product developments for Dr Or, Bioderma and future brands • In charge of budgets and profitability

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  Danshar 1963

  • Rosh HaAyin, HaMerkaz (Central) District, Israel

  • Cosmetics Department Marketing Manager

    • Nov 2007 - Feb 2011
    • Rosh HaAyin, HaMerkaz (Central) District, Israel

    Soft Touch Marketing manager I Strategy & Development I Product development & Sourcing

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  CASTRO

  • Castro Men International Marketing Manager

    • Aug 2004 - Nov 2004

    Castro Men marketing management and international development• Responsible for marketing and communication strategy for Israeli market • Carried out marketing surveys in order to achieve new positioning • Responsible for adaptation of strategy to new countries development In charge collection development and budget • Managed ATL & BTL plan

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  S. Schestowitz

  • Petah Tikva Area, Israel

  • Brand Manager

    • Aug 1999 - Oct 2004
    • Petah Tikva Area, Israel

    Marketing strategy for Guerlain & luxury selective channelMarketing strategy for N07 Masstige brand channel• Responsible for 360 °brand marketing plan • Contact for International global cosmetic companies: adapt their strategy to Israeli market • Developed innovative marketing campaigns based on key objectives • Planned, implemented and tracked sales and marketing strategies to promote brand • Supported marketing teams, sales and training teams optimizing campaigns for clients • Responsible for local training • Responsible for 2002-2003 Cosmetics department budget

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  GIVENCHY

  • Paris

  • International Advertising manager

    • Mar 1997 - Jun 1999
    • Paris

    Global ATL product for Givenchy Fashion lines & licenses I Production, Media & royalties budget management I Brand book & graphics chart management • Responsible for global advertising campaigns for direct lines and licenses with over 20 countries • Handled brand identity control and connection with Alexander McQueen's studio • In charge of global advertising budget management and management royalties • Management of all graphics production • Responsible for relationships with advertising agencies and LVMH media agencies

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  Saint Laurent

  • Paris

  • Assistant Marketing Manager- Make up line

    • Jul 1996 - Feb 1997
    • Paris

    Assistant Beauty product development I Surveys I Global reporting• Established charge of global business review for international marketing plan • Participation in product development and launch • Handled sales project: sales linking method for end customer

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  BDDP Unlimited

  • Levallois-Perret, Île-de-France, France

  • Assistant group manager

    • Jan 1996 - Jan 1997
    • Levallois-Perret, Île-de-France, France

    Managed on-going missions on advertising budgets: MICHELIN, RÉMY MARTIN, SNCF