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Virginia Owen is a seasoned interior designer and trend analyst with a strong background in retail marketing and luxury goods. She has worked with various companies, including To The Game LLC, The Cotton Exchange, and Hudson Belk, providing brand strategy, trend direction, and visual merchandising expertise. Owen holds a Bachelor's Degree in Studio Art from Meredith College and has received several awards for her work. With over 20 years of experience in the industry, Owen has developed a keen eye for design and a deep understanding of consumer behavior. She is well-versed in graphic design, fashion, and retail branding, and has a proven track record of driving business growth through effective marketing and merchandising strategies. Owen is based in Raleigh, North Carolina, and is currently available for freelance or consulting work.

Experience

  • To The Game LLC
    • Fayetteville, North Carolina/Phenix City, Alabama
    • Product Development Manager
      • May 2004 - Nov 2013
      • Fayetteville, North Carolina/Phenix City, Alabama

      Created brand strategy for apparel product line from style development to manufacturing, marketing, display and merchandising. Worked wholesale level with manufacturers, international sales force and store buyers. Provided store buyers direction with product selection for best sell through. Worke...

    • Assistant to Dean of Development
      • Nov 2001 - May 2004
      • Chapel Hill, NC

      Provided support with all aspects of fund raising during university’s capital campaign. Oversight of content and design of marketing collateral. Liaison for Dean of Development included communication between university departments, faculty, donors and staff. Hosted Board of Trustees, Board of Gov...

    • Marketing Coordinator
      • Dec 1998 - Sep 2001

      Development, marketing and merchandising of apparel line serving collegiate and resort markets. Developed corporate identity and implemented brand strategies in support of corporate direction. Provided trend information to design team, provided graphic direction for product line. Created company catalogs, flyers, and promotions, with design team and printers. Represented company at trade shows, including booth design, assembly and display; line presentations to buyers, providing support to sales force. Coordinated trade show advertising and fashion shows with management team of sponsoring organization.

    • Graphic Designer
      • Jul 1997 - Dec 1998

      Design of print and embroidery graphics targeting collegiate and resort markets for apparel screen print and embroidery company selling worldwide. Graphics created in Macintosh environment utilizing Freehand 7, Photoshop, KPT Vector Effects and various other tools and utilities.

    • Stained Glass Artist
      • Jan 1995 - Jul 1997
      • Knightdale, NC

      Design, illustration and painting of stained glass windows for commercial, residential and liturgical clients. Execution of actual size illustrations ranging in subject matter from realistic standing figures and landscapes to abstract imagery for picture windows. Photography and maintenance of sl...

  • Hudson Belk
    • Raleigh, NC
    • Visual Designer, Furniture Department
      • Jan 1994 - Jan 1995
      • Raleigh, NC

      Design from concept to execution of visual merchandising properties for product presentations and themes. Created rooms featuring furniture product lines, focused on price points. All tasks performed in support of corporate marketing strategy

    • Design Director, Director of Interior Design
      • Mar 1988 - Sep 1993
      • Raleigh, NC

      Graphic design, illustration and production of brochures, technical manuals, overhead transparencies and other visual aids and educational tools for use in company presentations and seminars. Provided illustrations and videotaping in court cases when company served as expert witness. Designed and...

  • The Education Center LLC
    • Greensboro/Winston-Salem, North Carolina Area
    • Art Director
      • Aug 1981 - Apr 1986
      • Greensboro/Winston-Salem, North Carolina Area

      Art direction of design, illustration and mechanical production of six editions of 4-color magazine, educational products, catalogs, brochures and flyers promoting product line targeting elementary educators.

    • Artist Illustrator II
      • Jan 1979 - Jan 1981
      • Raleigh, North Carolina

      Design, illustration and mechanical production of visual media, printed materials and slides for educational program presentations. Designed graphics used in UNC-TV programs produced by the School Television Division.

  • Hudson Belk
    • Raleigh-Durham, North Carolina Area
    • Model
      • Aug 1975 - Dec 1978
      • Raleigh-Durham, North Carolina Area

      Modeling in fashion shows including area bridal fair. Also in store modeling in departments and in Capital Room.

Education

  • 1991 - 1994
    Meredith College, BA in Studio Art, Painting Concentration
  • 1976 - 1978
    North Carolina State University

Suggested Services

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Industry Focus. “Apparel and Fashion”

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