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Virendra Mishra is a seasoned business professional with extensive experience in sales, marketing, and leadership. He has a Master of Business Administration (MBA) from Tezpur University and holds advanced diplomas in Computer Application and Six Sigma Yellow Belt. With expertise in managing large-scale sales teams and building strategic relationships with key accounts, Virendra has delivered significant revenue growth and market share expansion in his previous roles.

Credentials

  • Advanced Diploma in Computer Application
    CDAC
    Jun, 2000
    - Apr, 2026
  • Six Sigma Yellow Belt
    Moser Baer India Ltd

Experience

  • Xtreme Media
    • Delhi, India
    • Business Solution Head
      • Sep 2022 - Present
      • Delhi, India

      • Responsible for growing market share, increasing revenues, key strategic account management – Like – Railways, DMRC, NMRC, GAIL, ONGC, SAIL, BHEL, ITPO, CPWD, NBCC, NCRTC, TIMDA and many big accounts, other then partners.• Extracting highest level of efficiency and productivity from the Corporate, Govt. enterprises and Key Accounts through Partners.• Develop and Manage Govt & PSU End Customer accounts to build Business pipeline and increase the Brand Awareness & Reach.• Strengthening the SI’s network & infrastructure of SI’s, and Partners to increase the width and depth of all products and offerings.• Identify areas to pursue market expansion as well as new applications for existing technologies.• Provide innovative ideas and suggestions to improve the market presence.• Liaise with departments within to ensure consistent & smooth operations and maintain supply chain at various points.• Responsible for all aspects of sales and service functions with full P & L responsibility.

  • EAV
    • Delhi, India
    • Sales Director
      • Apr 2022 - Aug 2022
      • Delhi, India

      Distributor for BOSE, Liberty AV, TOA,AXIS, MIMO Monitors and AV Solutions for different industry.

    • Senior Sales Manager
      • Mar 2018 - Mar 2022
      • Noida, Uttar Pradesh

      Visual Technologies India Pvt. Ltd – Leader in Broadcast industry and Exclusive Distributor for many Professional Audio / Video Equipment’s. Representing more than 40 international brands (JVC, Panasonic, Ross Video, Hitachi, Aviwest, Harman, Datavideo, Riedel, Libec, Canon, etc.), Job Profile: Design and Lead Go-to-Market Strategy and Business Development through direct and indirect channel. Finding new ways to expand the professional network for AV and IT Products, revenue generation through new and existing customers. Hunting for new partners and find new avenue to generate business.• Team review / Sales Budgeting / Resource Allocation / Inventory Planning/ PSI.• Strengthening the SI’s network & infrastructure of SI’s, RDs and dealers to increase the width and depth of all products including new sales channels.• Creating, implementing and managing strategic sales direction for annual, quarterly and monthly sales targets.• Extracting highest level of efficiency and productivity from the sales team and from Key Accounts and various media houses and TV channels.• Ability to take the team along and provide them encouragement, direction and course correction inputs at all times.• Identify areas of improvement in teams and processes and take necessary initiatives to bridge these gaps for delivery to long-term strategy.• Keep the business relevant and ahead of the market by constantly interpreting customer, market and technology trends and providing feedback to the leadership.• Ensure demand is created by doing promotional activities- Workshops & Participating in Exhibitions.• Effectively lead and manage nationwide teams through motivation, training, development and productivity enhancement.

    • Zonal Manager - North India
      • Mar 2014 - Mar 2018
      • New Delhi Area, India

      Job Profile: (Responsibilities)- Heading the North Zone Sales, Service and operations, building & leading team of over 17 professionals and achieving targeted sales turnovers along with budgeted profitability’s.• To achieve the set targets in sales thru Retail & Dealers, collection & Channel expansion in North.• Generate more revenue from premium products which will result in growth in profits.• Launch new product, initiate below the line activation programs for entire range of product.• Continuously track and monitor competitive intelligence and provide meaningful insights for proactive decision making on price, promotion and schemes.• Evaluate and implement new sales techniques and strategies to increase the sales volume.• To handhold Team in managing critical dealers and ensuring their retention.• Ensure timely sales and collections & measuring receivables as per budget. Minimizing Overdue.• To ensure that end user demand is created by ensuring end user meets, retailer meets and other promotional activities – Road Show, Exhibitions. etc.Key Result Areas:• Hands on experience in creating and managing distribution led retail channel.• Leading the team of ASMs and TSM in terms of strong reviews on performance metric and ability to provide adequate guidance.• Ability to gather insights by effective listening and convert the inputs into strategic decision making.• Experience in Go to Market activation at retail level for impactful execution.• Ability to identify gaps in systems and processes and deploy corrective measures to ensure robustness.

  • Moser Baer India Ltd
    • New Delhi, Delhi, India
    • Assistant Manager
      • Aug 2008 - Feb 2014
      • New Delhi, Delhi, India

      Job Profile: (Responsibilities)- .• Handle Memory (USB & Cards) & Blank 0ptical Media Division, IT & Consumer Electronic .• Improve and enhance the Distribution Channel.• Visit distributors and Dealers for Business Development and satisfy their queries.• Managing availability for stocks at ND’s. By giving planning to the management.• Give guidance to National Distributors team and help them to achieve targets.• Ensure availability of product literature with the field force and with the trade.• Achieve sales targets, informing ND’s & dealers/distributors about product and scheme.• Give prompt and regular feedback on competitor’s activities supported by copies of circulars, product literature, new schemes, and visit of senior personnel and also by monitoring competitor’s product sales. Key Result Areas:• Achievement of Sales Targets by properly managing the Channel.• Improve and enhance the Distribution Channel.• Develop and propose sales promotion plan/schemes to the seniors.• Develop the harmonious relationship with the National Distributors, dealers, trade and within the team.

  • Intex Technologies
    • New Delhi Area, India
    • Branch Manager
      • Aug 2005 - Jul 2008
      • New Delhi Area, India

      • Handling Branch Operations and managing sales and service teams.• Achieve sales and collection targets as well as all the administrative operations of branch.• Managing availability for stocks by giving advance planning to the management.• Tracking and Managing Sub-Distributors Inventory.

Education

  • 2001 - 2003
    Tezpur University
    Master of Business Administration (MBA), Marketing

Suggested Services

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Industry Focus. “Appliances, Electrical, and Electronics Manufacturing”

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