Experience

• 

  Edutech India

  • Digital Marketing Specialist

    • Sep 2022 - Present

    * Led LinkedIn campaigns targeting the K12, science & technology, and emerging technologies sectors.*Developed compelling content for social media platforms to drive engagement and brand awareness.* Collaborated with offline marketing campaigns and events to ensure cohesive brand messaging and reach.* Orchestrated successful Facebook campaigns promoting STEM summer camps in Bangalore.* Designed templates for Zoho Mail campaigns to enhance email marketing effectiveness.* Partnered with industry leaders such as LinkedIn, Wipro, and Manipal Higher Education to devise tailored solutions and marketing strategies.* Played a key role in website maintenance for Edutech India and Edutech USA, working closely with technical teams to ensure optimal performance.* Crafted engaging social media content for Edutech India and Edutech USA, contributing to increased visibility and audience engagement.* Leveraged LinkedIn to connect with B2B prospects and drive meaningful engagement.* Utilized tools like Lusha to gather valuable insights about target audiences, facilitating more targeted marketing efforts.* Implemented strategies to boost engagement across all social media platforms, driving increased brand recognition and interaction.* Managed company websites and utilized analytical tools such as Google Analytics, Google Ads, Tag Manager, and Firebase to track performance and inform strategic decisions.* Created LinkedIn ads aimed at lead generation for the company's emerging technology offerings.*Conducted thorough research to identify and secure valuable backlinks from relevant websites.* Executed comprehensive keyword research and optimized website content, including meta titles and descriptions, to improve search engine visibility and drive organic traffic.

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  Design Esthetics

  • Digital Marketing Executive

    • Jan 2022 - Sep 2022

    * Collaborated with various clients in the field for B2B and B2C Marketing. * Preparation of Marketing Reports for clients * Google My Business management for Trident Group* Strategizing with the marketing team for social media engagement for various brands * Interacting with clients to understand their marketing requirements and formulate a marketing strategy* Complete analysis of client's digital presence and preparation of reports with SWOT analysis and marketing strategies* Theoretical Understanding of Google ads And PPC * Provided assistance in online campaigns and online marketing strategy execution.* Installed, tested and reviewed web analytics tags for quality purposes.* Setting up and optimizing Google Analytics properties and views.* Suggested improvements for tracking, reporting and analysis of performance.* Formulated and executed analytics strategies for properties.* Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences.* Integrated Google Tags in clients website.* Basic knowledge of Adobe Analytics* Worked with other analytics apps such as Microsoft Clarity & Firebase.

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  Homes247.in

  • Bangalore Urban, Karnataka, India

  • Search Engine Optimization Executive

    • Apr 2021 - Feb 2022
    • Bangalore Urban, Karnataka, India

    * Carried Link Building activities for various property pages to improve the organic rankings. * Carried On Page Optimization that include meta tags, internal and external linking, keyword research etc. * Deployed tools like Moz Premium to analyse competitors and replicate the link building strategies. * Responsible for implementing different types of backlink building that include Profile Submission, Article Submission, Infographics., etc * Created & Managed Facebook Ad Campaign for Website Traffic. * Researched and compiled data for monthly reports* Conducted keyword research to optimize articles for search engines* Monitored website analytics to track traffic and engagement metrics