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Violet Phiri is a seasoned professional with expertise in financial analysis, customer service, sales, marketing, and business analysis. She has worked in various roles, including Corporate Sales Executive, Product Manager, and Sales Officer, and holds a Master of Business Administration (MBA) degree from Cavendish University Zambia.

Experience

  • Airtel Zambia PLC
    • Lusaka, Zambia
    • Corporate Sales Executive
      • Jan 2020 - Present
      • Lusaka, Zambia

      Corporate sales - Airtel Money • Deliver set targets from the corporate bucket through partner acquisition,• relationship management and implementation of pre and post launch BTL/ATL activities,• carry out all the activities required to enable achievement of the desired revenue from Bill payment, Bulk payment, Integrations, Business to Business & Advanced Services transactions within respective allocated portfolio.• Drive desired revenue and volumes from Bill payment transactions• Drive desired revenue and volumes from Bulk payment transactions• Drive desired revenue and volumes from Business-to-Business transactions• Drive desired revenue and volumes from Advanced Services transactions• Corporate Merchant acquisition• Management of customer, customer support• Relationship management• Training of new corporate merchant• Key account managementAirtel money till merchant pay• Part of the implementation of the new product that airtel has recently introduced called the Airtel money till merchant pay .• Drive acquisition of new till merchant pay customer focusing of the target market.• Manage the sales teams in different parts of the city in order to drive new acquisitions (currently I have 40 sales agents and 6 team leads under my supervision)• Ensure teams have all the required collateral required and that the right branding is being used for the merchants• Monitoring that quality acquisitions are being done by the agents.• Ensure that set targets are being meet by the different teams.• Work with the marketing department to ensure that the right branding is being produced and ensure quality and suitable material is being produced for the market.• Cross selling of airtel products such as Sim card sells and sim registration• Training of customers on how to self-onboard and share with them product benefits. this to improve the understanding of the product for a customer.• Drive product usage.• Recruitment and training of sales agents.

    • Product Manager, Acquiring (POS/WEB & Ecobank Pay)
      • May 2019 - Jun 2020

       Responsible for end-to-end merchant lifecycle - planning, execution, and delivery of relevant digital solutions to merchants including Ecobank Pay, Web and POS, to improve customer experience and grow revenue Work with business and product managers to deliver the best digital experience for our customers Ensure affiliate distribution is optimized leveraging continuous customer analysis/engagement Identify & execute commercial/market initiatives for incremental volume/revenue/profit Actively pursue opportunities to improve our speed to Market Lead execution of group merchant acquiring strategy in Zambia Manage merchant roll-out, increasing profitability of existing merchants whilst developing new solutions as needed in Zambia Support all business units i.e. Corporate, Commercial and Consumer Banking to best deploy EcobankPay Conduct regular merchant visits, especially high-volume merchants to keep and grow our business  Responsible for end-to-end merchant lifecycle - planning, execution and delivery of relevant digital solutions to merchants including Ecobank Pay, Web and POS, to improve customer experience and grow revenue Ensure affiliate distribution is optimized leveraging continuous customer analysis/engagement Identify & execute commercial/market initiatives for incremental volume/revenue/profit Lead execution of group merchant acquiring strategy in Zambia Manage merchant roll-out, increasing profitability of existing merchants whilst developing new solutions as needed in Zambia Support all business units i.e. Corporate, Commercial and Consumer Banking to best deploy Ecobank Pay Conduct regular merchant visits, especially high-volume merchants to keep and grow our business  Drive sales and usage of the Ecobank pay merchant QR CODE, POS’s machines, and the usage of online banking both for corporate partners Manage merchants, provide statements, customer support, deployment new POS and training of new partners

  • ECOBANK
    • LUSAKA
    • REMITTANCE MANAGER
      • Dec 2013 - Jan 2020
      • LUSAKA

      To effectively package and deliver approved domestic banking products – Remittances & Diaspora to the satisfaction of customers in line with Group policies and within local regulations. Responsible for the cluster Country plus assigned affiliates’ delivery of approved Remittances & Diaspora products regarding shelf placement, distribution and pricing in order to drive optimum sales. Maintain productive relationships with the sales teams and external customers. Product Management• Ensure the positioning of Remittances & Diaspora products as “best in brand”.• Ensure appropriate product pricing in local market, subject to approval from Group Product Team.• Deliver on sales targets• Focus on promotion and management of approved standard Remittances & Diaspora products with regard to sales, service and compliance with Group policies and local regulations.• Understand and provide product knowledge, training and guidance to Sales team.• Brief key stakeholders on product and promotional launches and provide regular feedback to Group Product Team.• Conduct annual Customer Needs Survey and Utilization.• Provide Domestic products competitor analysis.Relationship Management• Maintain excellent communication to support productive external and internal relationships and the resolution of problematic issues.• Establish productive relationships with key stakeholders and business influencers in the Cluster.• Build a strong network to support the sharing of best practice with the Sales and Marketing teams in order to enhance cross-functional cooperation and achieve sales targets.• Monitor Service Level Agreements and ensure effective delivery of services to both internal and external customers.• Become an active member of the local community in order to build strong ties and ensure brand recognition and relevance in the Cluster.

    • Consumer Sales Officer- Mobile Banking
      • Jun 2012 - Jan 2020

      Recruitment and management of Ecobank Mobile Agents and recruitment of individual customers on Mobile banking Service to meet Ecobank Mobile Revenue objectives.

    • Relationship Officer- premier Banking
      • Aug 2016 - Nov 2017
      • Lusaka

      Build and maintain relationships with high net worth clientsResolve customer queriesCross-selling Sales presentations

    • Sales officer - Sales Hub
      • Nov 2011 - Jun 2012

      • To manage customer relationships to achieve set sales targets and wallet share and ensure sustained business growth and profitability in the assigned customer segments. To sell, cross/ up sell and excellent delivery of the banks product and services whilst building long term profitable customer relations.• Put in place annually, an approved target market document with complete information on customer segmentation, target names, products, services, revenues and profitability. • Deliver set targets for deposits, risk assets, transactions and revenue and effective management of customers.• Target assigned customer segments within allocation time and call frequency to generate profitable sales.• Ensure proper booking of all transactions of customers including deposits, loans, revenues and costs and reconcile with financial control.• Continually seek new opportunities to market services and bring in new customers by thoroughly understanding the marketing and economic environment

    • Sales and Marketing Executive
      • Mar 2009 - Oct 2011

      • Liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues;• Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organisation and the campaign;• Maintaining and building contacts with the media:• Writing and distributing press releases:• Preparing photo shoots • Managing the production of marketing material, including leaflets, posters and flyers- this can involve writing and proofreading copy and liasing with the designers and printers:• Arranging for the effective distribution of marketing materials:• Maintaining and updating mailing databases:• Organising and attending events and exhibitions;• Securing sponsorship to assist with the publicity and funding of marketing projects;• Carrying out market research and customer surveys to assess demand, brand positioning and awareness:• Evaluating marketing campaigns:• Monitoring competitor:• Analysing pricing positions:• Contributing to and developing long-term marketing plans and strategies:• Assisting in the delivery of approved strategies:• Managing budgets;• Supporting the marketing manager and colleagues.

    • Data processor
      • Dec 2008 - Feb 2009

      Processing of various local national primary and secondary results.

Education

  • 2007 - 2008
    University of Sunderland
    Bachelor of Business Management, Business Administration and Management, General
  • 2021 - 2022
    Cavendish University Zambia
    Master of Business Administration - MBA, Business Administration General
  • 2011 - 2011
    Cavendish University Zambia
    Post- Graduate Diploma Monitoring and Evaluation, Monitoring and evaluation
  • 2010 - 2010
    Cavendish University Zambia
    Post- Graduate Diploma in Project Management
  • 2007 - 2008
    Cavendish University Zambia
    Bachelor of Business Administration (BBA)
  • 2004 - 2006
    ZIBCT
    Advanced Diploma in Business Administration, Business
  • 2022 - 2022
    University of Pretoria/Universiteit van Pretoria
    certificate, key account management

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Industry Focus. “Telecommunications”

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