Experience

• 

  Collette

  • United States
  • Travel Arrangements
  • 700 & Above Employee

  • Product Design Manager

    • Jan 2018 - Present

    Currently responsible for all product development for the Southern, Southwestern and Western United States.

  • Product Manager

    • May 2016 - Jan 2018

• 

  Overseas Adventure Travel

  • Boston, MA

  • VP of Creative and Product Marketing

    • Jul 2014 - Nov 2015
    • Boston, MA

    Leading a large in-house creative marketing team of copywriters, designers, photo editors, account managers and product marketers to create email, web and print content for a successful direct to consumer adventure travel company. Ability to balance and uphold brand guidelines while selling travel programs to a loyal and specific customer base.

• 

  Grand Circle Corporation

  • United States
  • Leisure, Travel & Tourism
  • 700 & Above Employee

  • Director of Product Marketing & Product Development

    • Jan 2007 - Jun 2014

    Responsible for all marketing and branding elements for Grand Circle Cruise Lines, Grand Circle Small Ships and Grand Circle Travel land programs. Providing strategic and creative direction for multi-channel campaigns and maintaining home page for accuracy of product content. Providing direction and approval on all communication to customers regarding changes to travel plans, particularly difficult news. Ability to balance the right amount of truth and transparency backed up by solid decisions and knowledge.Sourcing and recommending new product opportunities through competitive analysis and knowledge of what's trending in the travel industry.Creating product and marketing guidelines and upholding adherence.Delivering strategic competitive pricing analysis for annual and and "as needed" product pricing.Creating and delivering product training to sales and customer service teams.

  • Regional Buyer, North America

    • 1997 - 2007

    Managed vendor relations and contract negotiations representing $23 million in sales and 15,000 passengers annually for North America travel programs in Canada, Mexico and the U.S.Spearheaded buying initiatives focused on increasing profit while improving customer satisfaction.Investigated, recommended and implemented product improvements that improved customer satisfaction while increasing profits.Collaborated with tourism boards worldwide on marketing partnerships to increase sales and share advertising costs.

  • Product Manager

    • 1994 - 1997

    Developed, maintained and delivered a wide range of travel programs including new product launch efforts, drafting briefs for creative marketing team for direct mail campaigns and supporting sales and customer service with training and insight on handling issues.

  • Executive Assistant to Senior VP of Product Development

    • 1992 - 1994

    Key liaison between Product Development, Marketing, Sales and Operations with strengths in competitive analysis and developing new product opportunities.

• 

  The New England Council

  • Boston, MA

  • Office Manager and President's Assistant

    • 1989 - 1992
    • Boston, MA

    Supported the President in all correspondence, human resource functions, board meeting preparations with C-level Executives from top New England Companies as well as event planning to drive membership.