Bio
Experience
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Australia
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Consumer Services
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1 - 100 Employee
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Content Strategist
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Apr 2024 - Present
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Marketing Manager
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Mar 2023 - Mar 2024
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Social & Community Director
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Jul 2021 - Dec 2022
• Led social and integrated campaigns for global brands including Google, Ancestry, Cisco, Isuzu and Niantic• Drove paid, owned and earned strategy for local and global channels• Managed content ideation, briefings and production, and wrote copy• Worked closely with teams in EMEA, NAM and APAC to deliver global campaign executions• Managed workload and development of the agency's APAC community team members• Measured results of campaign activities and provided strategic recommendations
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Senior Account Manager
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May 2020 - Jul 2021
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Account Manager
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Mar 2017 - May 2020
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Lifestyle Editor & Content Manager
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May 2014 - Jan 2017
• Managed advertising, content schedules and partnerships with clients including Splendour InThe Grass• Created content strategies and pitched editorial ideas for campaigns• Managed and published content in our content management system• Curated and edited content from contributors• Researched and produced lifestyle and entertainment content, covering music, film and games• Conducted interviews for features and editorial• Curated and built daily email newsletters
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Assistant Account Manager & Music Writer
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Jul 2013 - Apr 2014
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You Only Live Once
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Sydney
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Freelance Lifestyle Writer
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Aug 2014 - Aug 2016
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Sydney
• Pitched, researched and produced travel, art, design, and food and drink content• Managed and published content in our content management system• Curated and built weekly email newsletters
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Feeling
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Sydney, New South Wales, Australia
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Community Manager
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May 2014 - Sep 2015
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Sydney, New South Wales, Australia
• Worked as part of a small digital agency team within Droga5 Sydney• Liaised with clients and handled reporting• Used data insights to create content and social media strategies• Managed social media presences for various brands, including Marquee and The Aston Shuffle• Created social media and blog content for various brands, including Rdio
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Rysen
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Sydney, New South Wales, Australia
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Account Executive & Copywriter
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Apr 2012 - Dec 2013
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Sydney, New South Wales, Australia
• Assisted with project management and liaised with clients• Produced copy for websites, advertisements and newsletters for clients• Managed social media presences for various brands• Created social media content for various brands
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RBM 89.1
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Sydney, New South Wales, Australia
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Radio Presenter
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Aug 2010 - Feb 2012
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Sydney, New South Wales, Australia
• Managed and co-hosted a weekly radio show• Organised program schedules• Liaised with local musicians to arrange on-air interviews
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Education
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2010 - 2012University of Western Sydney
Bachelor of Communication -
2004 - 2009St. Columba's High School
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Industry Focus. “Consumer Services”
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