Bio
Credentials
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Large Account Management Process
Miller Heiman GroupApr, 2013- Apr, 2026 -
Labels and Packaging Materials Industry Converting
Avery DennisonJun, 2012- Apr, 2026 -
Sales, Marketing & PR Strategy
London Chamber of Commerce and IndustryJan, 2011- Apr, 2026 -
Import - Export course
University Of Economics Ho Chi Minh CityJan, 2006- Apr, 2026
Experience
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Nilpeter
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Vietnam
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Sales Manager
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Aug 2020 - Jun 2021
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Vietnam
Sales Manager, considered as country manager - 1 subordinateo Responsible for the country sales & marketing. o New accounts acquisition.o New products (spare parts, OEM) & business development. o Project pipelines management to maximize profit return.o Customer segmentations & Customer serviceo Technical & operation collaboration.
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Thadan 3DX Global
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Ho Chi Minh City, Vietnam
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Commercial Manager
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May 2019 - Mar 2020
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Ho Chi Minh City, Vietnam
Commercial Manager - 5 subordinateso Development of financial plans including budgeting and forecastingo Analyzed the business performance, including the profitability, revenue, pricing and cost of goods sold. o Managed budgets, expenses and pricing and commercial arrangements.o Leaded role in advising around pricing for commercial contractso Drove efficiencies to ensure contracts remain financially viable and delivered on budget.o Partnered with business managers to drive financial performanceo Created Sales and Marketing strategies by conducting analysis of commercial opportunities.
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Asia Pulp & Paper
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Vietnam
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National Sales Manager
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Jun 2017 - Apr 2019
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Vietnam
National Sales Manager – Specialty Products – 4 subordinateso Responsible for the country sales, marketing & P&L for the business unit.o New products development, customers & segmentations.o Set up new sales channels: Distributors, Traders, Convertors… o Managed the Sales Team and Operations Distributors, trades and channels, sales in & sales out activities of international trade: Sales contracts, L/C, shipping docs…o Evaluated and monitoring distributor’s performance.o Established and execute effective Sales processes and program to ensure stable & profitable sales results and market shares.o Communicated and coordinate with oversea HQ for pricing, products, supply chain & distribution to ensure high level of customer service level.o Competitors’ assessment.o Other sales related responsibilities.
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VU HOANG MINH CO. LTD - Labels and Packing Materials (Avery Dennison’s Distributor)
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Ho Chi Minh City, Vietnam
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Sales Manager
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Apr 2015 - Nov 2016
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Ho Chi Minh City, Vietnam
Sales Manager (8 Sales + 8 CS)• Sales & Marketing:o Prepared & conducted the annual business strategies.o Developed and drive execution of Sales & Marketing strategies o Explored business opportunities for new products and establish network throughout the South of Vietnam,o Company business growth and market share (direct & indirect).o Sales & CS team management & skill sets development.o Products rolling forecast.o Market & competitors’ assessment.• Product development:o New products development & customizationo New products launching & training & Product trends update• Customer service management
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Key Account Manager
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Oct 2010 - Jan 2015
Key Account Manager• Sales:o Maintained a high level of sales achievement for major market segment.o Market development / expansion.o Managed key accounts & new accounts acquisition (direct & indirect).o Developed and implements sales strategies for this segment.o Participated & leaded Horizon 1 Program for Growth.o Prepared forecast material to the planner by monthly to meet the inventory turns target.o Prepared annual/yearly budget for the sales plan.• Marketing:o Coordinated marketing groups to identify marketing plans and strategies for launching events & campaigns.o End user development especially End Users in FMCG industry.• Product development:o New products development, customization & launching• Customer service collaboration
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Sales & Export Manager
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May 2008 - Sep 2010
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Vietnam
Sales & Export Manager - 2 subordinates • Sales and marketing of cigarette paper for local & export markets.• Managed & supervised export procedures.• Selling price strategy.• Controlled sales expense, Customers’ payment (L/C & T/T)• Market analysis & assessment. • Sales plan strategies & development. • Production collaboration.• Staffs training & developing.• Customer requirements & trouble shooting.• Customer relationship development.
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Sales & Marketing Supervisor
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Aug 2006 - Apr 2008
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HCMC
Sales & Marketing Supervisor • Assisted Sales Manager to make expansion plan and following up.• Sales channels development.• Developed new customers (direct & indirect).• Maintained regular service to customers in order to achieve set sales targets.• Pricing models strategies.• Market & competitors’ update.• Assisted Marketing Manager in planning and implemented the marketing plan.• Monitored competitor activities and other relevant information and reports.• Monitored & executed marketing programs.• Followed up and processed marketing plan.
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CHANGSHIN VIETNAM Co.,LTD
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Bien Hoa , Dong Nai
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Sales & Export Executive
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Aug 2004 - Aug 2006
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Bien Hoa , Dong Nai
Sales & Export Executive • Controlled all payment and document for payment (L/C handling)• Export documents, shipping plan & logistics• EPO system handling• ID Sales (made by order & customization)
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Sales and Office Supervisor (In Chain-Store Section)
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Apr 2000 - Aug 2004
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HCMC
Sales and Office Supervisor (In Chain-Store Section) Ben Nghe involves 2 main businesses: (1) manufacturing ball pen, and (2) operating chain stores (in the form of “mini supper-market”)• Dealt with whole-sellers, retailers, and big customers within HCMC about demand, discount, and delivery.• Made stock coordination, consolidation of all stores (06 in HCMC + 01 in Cantho) of ~ 500 items ($120K/month).• Took care of distribution stock as salespersons’ demand at urgency.• Did supportive tasks (promotion, gift sending, in fairs or exhibition…). • Created barcode/price sticker to new SKUs.• Handled stock report (daily, weekly, and monthly).
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Education
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2015 - 2017Solvay Brussels School of Economics and Management
Master of Business Administration (MBA), Business Administration and Management, General -
2011 - 2011London Chamber of Commerce and Industry (LCCI)
Certificate, Sales, Marketing Strategy -
2007 - 2009HCMC University of Economics
Bachelor's degree, IT Management
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