Experience

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  Hong Kong Economic Times

  • Hong Kong

  • Associate Director, Digital Marketing and Data Analytic

    • May 2010 - May 2019
    • Hong Kong

    As CEO’s digital business advisory board member on: - Business strategy: Revenue & audience growth - Digital transformation: flourish data-driven cultureAs data & digital marketing head to lead data, IT & marketing teams on: - Data Engineering Operations - Data-driven digital marketing, content & product strategies Group data integration & cloud-based data lake development - Roadmap, data architecture, specification & business integration - External data: web data crawler & API development - Customer data (acquisition, governance & process) - Content data (tagging, schema & text understanding AI (NLU)) Machine-learning enabled business applications: - Conversion: customer profiling, data-mining & targeting - Retention: AI enabled / auto service renewal system - Stickiness & loyalty: behavioral predictive modeling - CS automation: chat-bot & operations tool development - Operations optimisation: digital marketing, content & UX with data dashboard, AB test & insights for actionable tacticsDigital marketing strategy and operations - Digital finance service subscription & audience growth via ATL/BTL marketing, conversion & product strategies - Social media: derive the now widely adopted data-driven practice - SEO: Auto HTML, Google News RSS feed & Webmaster - Push marketing: predictive eDM, content targeting & app push - Content: creation, branding, marketing & engagement strategy

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  CTgoodjobs.hk

  • Hong Kong

  • Assistant Marketing Manager

    • 1913 - 1913
    • Hong Kong

    Supervise and formulate the job portal's digital marketing / social media / product strategy, Subsequently transferred to focus on group's flagship product.

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  Star Exchange Ltd / MMP

  • Hong Kong

  • Co-Founder / VP (Digital Content and Marketing)

    • 1912 - 1912
    • Hong Kong

    As start-up founder accountable for operations & venture capital acquisition (via McKinsey & Co.): －》Self-developed & administrated digital channel (150k monthly UV)－》Multimedia content, digital marketing & online game development－》VC funding strategy & business proposal －》Staffing & financial management －》Clients: HK Government, ICAC, MTRC, SCMP, AIA, Cheung Kong Hlds, Motorola & Shell HK

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  Informa Markets

  • Hong Kong

  • Marketing Manager / Assistant Corporate Communications Manager (Regional Digital Marketing & Dev)

    • 1910 - 1910
    • Hong Kong

    As deputy to Regional Director to supervise: Global digital marketing & transformation: - Oversee multi-industry product marketing covering SEO, targeted eDM, content, features & operations of 60+ websites - Train regional teams on digital marketing practice - Develop digital marketing systems (eDM / SEO / CMS / database) - Drive data analytic projects & process automationCorporate Communications | Marketing - Drive global communications programs for the company’s presence & marketing of some of the world’s largest B2B events / publications - Country-specific ATL & BTL corporate communications strategies - Worldwide press relations & eventsMarkets - Jewelry, travel. apparel, IT, industrial, cosmetic, health & furniture

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  Hong Kong Institute of Certified Public Accountants

  • Hong Kong

  • Assistant Manager, Event & Project

    • 1909 - 1909
    • Hong Kong

    Event: China Premier (Zhu Rongji) officiated global conference organisation (marketing, PR & logistics). Participants: 5k finance & accounting professionals & worldwide government representatives

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  Hong Kong Institute of Human Resource Management

  • Event & PR Officer | Annual Conference Manager

    • 1908 - 1908

    Organise global conference & establish PR & event department accountable for media & HK / Chinese government relations, corporate affairs, web development & events management

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  Metro Broadcast Corporation Limited

  • Hong Kong

  • DJ / Research Writer

    • 1907 - 1907
    • Hong Kong

    Program production, content creation & promotion of the radio station's morning programme covering current affairs, property and financial markets.

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  TVB (Television Broadcasts Limited)

  • Hong Kong

  • Research Writer

    • 1906 - 1906
    • Hong Kong

    Manage creative, rundown & logistics of large-scale Chinese & English TV live events & programs. Key projects: Miss HK (香港小姐), Jade Solid Gold Top Ten Awards (十大勁歌金曲總選), TVB Anniversary Special (萬千星輝賀台慶 | 翡翠歌星賀台慶). concerts & musical shows