Experience

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  Behaviour Interactive

  • Montreal, Quebec, Canada

  • Head of Creative Marketing

    • 2020 - 2022
    • Montreal, Quebec, Canada

    Lead a team of 35 amazing creative specialists for all marketing material produced at Behaviour: new global campaigns, game trailers, keyarts and omnichannel branding for PC, consoles and mobile. Manage 5 teams of talented professionals: production managers, graphic designers, web designers, concept artists, 3D artists, motion designers, capture artists, video editors, sound designers.• Appointed by the CEO & CMO to establish an internal multimedia agency promoting the games.• Recruited and built an all-star team of 35 creative specialists.• Created brand identity and marketing campaigns for 2 major new AAA video games.• Achieved a 24-month aggressive growth in brand awareness and player acquisition.• Developed in-house competitiveness analysis vs. external multimedia firms.

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  CCM Hockey

  • Montreal, Canada Area

  • Design Director

    • Mar 2019 - Aug 2020
    • Montreal, Canada Area

    Head of Industrial Design and the Advanced Design Group. Responsible for all new product initiatives, lead 20 specialists designing products for each Business Units: Skates, Sticks, Protective, Goalie, Head & Face, Apparel.• Reshaped design structure & teams. Redefined the portfolio of products with CCM Direction.• Supervised product design for seasons 2020 to 2022 in Skates, Sticks, Apparel, Protective, Goalie. • Established a 3-year Product Innovation Calendar with a clear roadmap.• Filed several key patents in a highly competitive sport market.• Led internal and external design resources & design consultants.• Designed with the team the “JetSpeed 2022 Family”, the most profitable product line ever at CCM.

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  Pelican International

  • Marketing Director

    • 2014 - 2019

    Appointed to build a Marketing department. Responsible for Global Branding, Product Management, & Communications. • Created a world-class team of 15 marketing professionals to support aggressive sales growth.• Managed all Marketing and Product Management activities: - 3-year product plan - 3-year marketing plan - Annual go-to-market plans - International Trade Shows - Omnichannel Marketing Campaigns - B2B & B2C commercial events - In-store clinics.• Brought Pelican from a me-too, low-price brand into a color and design world leader.• Grew the Pelican Brand from zero notoriety to the #1 worldwide brand in water sports.• Led the new Pelican transactional website project, from business case to final delivery.• Acted as official spokesperson for internal and external communications.

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  DTI Software

  • Montreal, Los Angeles

  • Vice-President, Creation and Product Development

    • 2011 - 2013
    • Montreal, Los Angeles

    Was responsible for 70 creative & marketing employees at the Montreal studio.• Conducted a major restructuring of the R&D services.• Set up a communication, marketing and business intelligence department.• Contributed in optimizing the game catalog and maintaining the desired EBITDA.

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  Ingenio, filiale de Loto-Québec

  • Montreal

  • Director, Creative and Multimedia Development

    • 2002 - 2011
    • Montreal

    Ingenio was the internal Creative Agency for the State Lottery. I led some 20 creative specialists over 9 years including animation artists, game designers, user-experience experts, web designers, integrators, programmers and musicians. Worked on a number of R&D projects related to online and land-based casinos, lottery, bingos, web sites, e-marketing initiatives, mobile games, focus groups, tutorials, etc.

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  Bauer Nike Hockey

  • Beaverton, Oregon, and Montreal

  • Team Leader - Graphic Design & Trend Specialist

    • 1998 - 2002
    • Beaverton, Oregon, and Montreal

    Led 5 graphic designers, and planned trends for sportswear and athletic items designed and manufactured by the company. Participated in development and launch of several successful lines of hockey and in-line skating products.