Experience

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  The Moodie Davitt Report

  • Hong Kong SAR

  • Associate Director, Events

    • Feb 2023 - Present
    • Hong Kong SAR

    - Oversee and execute all aspects of company events, ensuring the highest level of quality, organisation, and attendee satisfaction.- Plan, promote and produce The Moodie Davitt Report’s all conferences, exhibitions and awards programmes.- Manage the entire event management process, including venue selection, vendor management, event marketing, registration, design and production, communications, speakers’ invitation, etc.- Liaise with sales and marketing teams to publicise and promote the events.- Build and maintain strong relationships with internal and external stakeholders, including clients, vendors, sponsors, and partners. - Collaborate cross-functionally with the event hosts, sponsors, as well as internal editorial and sales teams, for the delivery of relevant products and services at the respective events.- Coordinate onsite during the event with AV production, venue staff, and relevant vendors to ensure smooth delivery and execution of the events.- Develop and manage event budgets, ensuring efficient allocation of resources and adherence to financial targets. Monitor expenses, negotiate contracts, and identify cost-saving opportunities without compromising event quality.- Support management in post-event processes, follow-up communications, surveys and P&L reconciliation, etc.

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  LexisNexis Hong Kong & Taiwan

  • Hong Kong SAR

  • Assistant Marketing Manager

    • Nov 2022 - Jan 2023
    • Hong Kong SAR

    - Acted as the project manager to produce events to build up branding and drive engagement (both virtual and physical)- Assisted in planning, coordinating, and executing marketing campaigns across various channels, including digital, social media, email, and traditional marketing. Monitor campaign performance, track metrics, and provide reports on campaign effectiveness.- Assisted in maintaining brand consistency across all marketing channels and materials. Ensure adherence to brand guidelines in all marketing communications.- Contributed to creating compelling and engaging marketing content, such as social media posts, website copy, and promotional materials. Ensure content is consistent with brand guidelines and resonates with target audiences.- Worked closely with internal teams, such as sales, product development, and creative services, to ensure marketing efforts were aligned with overall business objectives. Coordinate with external vendors and agencies to facilitate the execution of marketing initiatives.- Guided associates in the team in managing an e-commerce business.

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  HKU Business School — MBA

  • Hong Kong SAR

  • Marketing Manager, MBA Programmes

    • Nov 2021 - Apr 2022
    • Hong Kong SAR

    - Managed student relationships and told stories about their aspirations- Planned and developed a marketing plan for promoting MBA programmes to local and overseas markets- Managed the website and social media platforms to recruit MBA students- Maintained content updates including website administration, and database management- Prepared and generated marketing content, creatives and videos- Explored and developed business collaboration with potential partners- Planned and organised recruitment events including luncheon, one-to-one meet-up and information day - Managed marketing budget

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  Financial Times

  • United Kingdom
  • Newspaper Publishing
  • 700 & Above Employee

  • Programme and Marketing Manager, Board Director Programme, APAC and Women in Business Asia Forum

    • Jan 2020 - Nov 2021

    - Managed the end-to-end process of event planning, execution and logistics, ranging from event briefs, research, approvals, invitations, speakers management, venue set-up, designs, onsite support, production/ audio/ video/ virtual event management, financial management and post-event analysis- Led event project initiatives in the region, partnering with the business and other functional partners to develop impactful programs in alignment with business strategy.- Managed relationships with clients who are middle to senior-level and C-Suites.- Established a track record in leading high-profile, board-level corporate events and meetings.- Strengthened client engagement with regular check-in meetings and engagement reporting.- Led the development of both the board training programme and Forum’s events and community.- Developed marketing campaigns, prepared marketing collaterals and explored new marketing channels- Monitored and controlled project budgets.

  • Project Executive, Board Director Programme, Asia Pacific

    • Jan 2018 - Dec 2019

    - Organised events and workshops for candidates and alumni of the Diploma- Planned and executed marketing campaigns for recruiting candidates and participants- Liaised with venues, hotels and caterers for professional deliverables- Networked with the NEDs in the FT BDP events- Provided administrative support for participants- Presented and introduced the support from FT BDP Team- Coordinated with internal and external parties for logistics in the events and workshops- Managed programme budget The Financial Times Non-Executive Director Diploma is a post-graduate level qualification for current and aspiring independent non-executive directors, approved by Pearson Education Limited. The Diploma covers all aspects of running a company successfully and the important role a good independent non-executive director can play in helping to maximise value and ensure long term sustainability.

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  Hong Kong Trade Development Council

  • Hong Kong
  • International Trade and Development
  • 700 & Above Employee

  • Project Executive

    • Feb 2016 - Jan 2018

    - Assisted in the overall project planning and coordination (Hong Kong International Tea Fair and Hong Kong International Wine and Spirits Fair). - Provided logistic support and recruit participants for the Fairs through different channels. - Cooperated with overseas offices and agents. - Provided customer services to exhibitors and maintain customer relationships. - Provided support for on-site operations and logistics.

  • Project Assistant

    • Jun 2014 - Feb 2016

    - Assisted in the overall project planning and coordination (Hong Kong International ICT Expo and electronicAsia). - Provided logistic support and recruit participants for the Fairs through different channels. - Provided customer services to exhibitors and maintain customer relationships. - Provided support for on-site operations and logistics.