Bio
Experience
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CASE Construction Equipment
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Noida, Uttar Pradesh, India
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Head Network Development CE in AMEA India
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Jun 2021 - Present
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Noida, Uttar Pradesh, India
Network Development: Appointment & Development of sustainable dealer network to deliver viable volumes. Focused approach to improve quality of Infrastructure & Implementation of Web Academy to improve manpower competency. Appoint new dealers, network expansion by new branches for business growth.▪ Legal Documents Depository: Maintain record of documents of all legal documents including agreements, notices, non-performance letters, chain of comm. for dealers under watch category. ▪ New Dealer Onboarding: Ensure smooth onboarding of newly appointed dealers, support them for building new infrastructure, manpower induction, and induction to various systems, tools & processes during induction.▪ System & Processes: Operational excellence in managing Dealer Business Management. Manage Dealer portal for dealership operations. Designed and Documented processes for entire dealer life cycle e.g. dealer appointment, activation, termination, realignment etc. Enhanced Dealer Master Data by developing dealer document depository tool. Implement dealer standards including infrastructure norms, manpower norms, Occupational Health & Safety norms at dealerships.▪ Dealership Business Policies: Design and implement policies for dealership business operation for executing smooth sales, parts, & service operations.Dealer Business Plans: Develop dealership’s yearly Business Plans to meet topline based on mix of TIV, aspiration M.S. and minimum viable volumes for Case & Dealer business. Key focus areas of Business Plans are wholegoods & retails targets, manpower to meet sales volumes.▪ Dealership Operations Review: Regular engagement with key functions to review fortnightly business plans ▪ Network Viability: Improving manpower efficiency by KPI based scorecard approach. Improve customer connect & Focus on parts & after sale business to increase absorption ratio. ▪ Dealership Profit & Loss Management: Improve dealership cashflow by monitoring & controlling dealership operations.
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JCB
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Faridabad
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Assistant General Manager / Lead Dealer Development - Domestic & International Business
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May 2013 - Jun 2021
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Faridabad
•Extending business horizons by effectuating distribution network strategies, sale plan, marketing mix & network roadmap for grabbing short and long-term business goals.•Developing long term vision and network enlargement strategy for New Business Vertical “Material Handling” and “Power Products”, aimed to contribute additional annual revenue of $100 M by 2022•Providing leadership to building a strong distribution network. Appointing new dealers, revival of stress dealers with proper monitoring and termination of non-performing dealers as per JCBI DAT process.•Working directly with internal business customers and project managers to understand reporting requirements and executing the solution by leveraging the tools adopted within the organization•Engaging in fortnightly reviews of channel partners, monitoring channel performance with Balance Score card; and driving pricing strategy, dealer margins & incentives policies.•Forecasting monthly/ annual sales targets and plan annual budgeting for the business units. Handling Business Synergy Matrix between organization and channel partner•Utilize superior communication, leadership, team collaboration, staff training, and time management skills to build consensus across relevant parties and drive business success
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CNH Industrial
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Gr. Noida
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Manager (Sales, Business Development & Strategy Planning– Domestic and International Business)
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Jul 2010 - Apr 2013
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Gr. Noida
•Supplying best-in-class strategies for product management spectrum viz. market research, VOC, product testing, etc..•Development of sales promotional tools such as leaflets, manuals, still/video shoots, marketing presentations for new product launch; directed video shoots for Sugarcane Harvesters, balers, and other equipment.•Established a new business model “Brazilian Technology & Products in Indian Market”, contributing additional revenue of $25Mn+ annually for sugar cane cultivation and harvesting equipment•Captured Figi, Srilanka as a new market and created a strong business pipeline by adding more countries of international markets.•Charted strategic business plan for marketing mix, import volume, sale volume, pricing, annual sale targets, and dealer profit for crop solution equipment.
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John Deere
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Pune
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Deputy Section Manager (Product Engineering- Agricultural Equipment), Crop Solutions Dept.
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Jul 2008 - Jun 2010
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Pune
•Effective role in amalgamation of grain harvester (1048-W70 & 50) design changes as per the customer requirements and conceived strategic and training roadmap for after-sales.•Benefited the Marketing Team with industrial insight and experience in preparing sales promotional tools such as leaflets, manuals, video shoots and marketing presentations for product launch.•Directed operations for entire market information of Multi Utility vehicle for agriculture as well commercial sectors.
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Doon Valley Institute of Engineering & Technology
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Karnal, Haryana, India
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Lecturer Mechanical Engineering - B.E
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Aug 2003 - Jul 2006
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Karnal, Haryana, India
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Lecturer / Teaching Associate - B.E
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Oct 2002 - Jul 2003
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Hisar
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Rockman Cycle Industries Ltd
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Ludhiana
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Supervisor / Led 24 heat treatment technician
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Sep 1997 - Aug 1999
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Ludhiana
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Education
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2013 - 2015Indian Institute of Foreign Trade
Executive Post Graduate Diploma in International Business, International Business -
2006 - 2008Indian Institute of Technology, Delhi
Master’s Degree, Master in Technology in Design Engineering -
1999 - 2002Deenbandhu Chotu Ram University of Science & Technology
Engineer’s Degree, Mechanical Engineering -
1994 - 1997Govt. Polytechnic Sirsa
Diploma, Mechanical Engineering
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