Experience

• 

  ABS-CBN Foundation

  • Quezon City, National Capital Region, Philippines

  • Resource Mobilization and Donor Management

    • Sep 2023 - Present
    • Quezon City, National Capital Region, Philippines

    Primarily responsible for developing and implementing a range of fundraising activities to sustain the Foundation’s programs, projects, and general operations. These fundraising activities may be through various means and sources but primarily through crowdfunding (individual donors).-Develop and design fundraising activities as aligned with the organization’s goals and the programs/projects-Align with Programs and Advocacy Communications to ensure feasibility of the proposed activities and its alignment with AFI’s vision and mission-Come up with a project plan and budget for fundraising activities-Work with Legal and Compliance to ensure that fundraising activities are in accordance with regulations and are covered by necessary legal documents such as permits, MOAs, service contracts, etc.-Act as the lead in implementing the fundraising project plan-Identify organizations that have advocacies aligned with AFI’s and would be open to partnering or sponsoring AFI’s activities-Send applications and conduct pitches for potential partners, showcasing AFI’s programs and initiatives -Closely coordinate with Programs to align in terms of program directions-Keep up-to-date on new program initiatives or projects, as well as any other considerations that will be relevant to negotiations and pitches for donors-Work with programs and support services to assess budgetary requirements to allow for resource mobilization strategies that are targeted and aligned-Establish, nurture, and manage relationships with existing donors and funders through regular project updates, reports, and other activities that will ensure donor satisfaction and lead to donor retention and growth

• 

  World Vision Development Foundation

  • Quezon City, Philippines

  • Online Acquisition and Engagement Specialist

    • May 2015 - Aug 2023
    • Quezon City, Philippines

    Leads Generation and Nurturing -Prospect, qualify and generate new sales leads-Analyze and interpret what behaviors and patterns make customers sign-up and donate and more likely to be retained by the organization-Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action-Optimize marketing automation and lead nurturing processes through email, content and landing pages-Monitor industry trends, competitive intelligence and market conditions -Keeping abreast of new trends and apply best practices in email marketing-Collaborate effectively with stakeholders across teams

• 

  UniSilver TIME

  • Marketing Officer

    • Mar 2011 - May 2015

    • involved in developing marketing campaigns to promote a product, service or idea. Tasks include:o liaising and networking with a range of stakeholders including customers, colleagues, and partner organisations;o communicating with target audiences and managing customer relationships;o sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;o liaising with designers and printers;o organizing photo shoots and other events.o arranging for the effective distribution of marketing materials;o maintaining and updating customer databases;o attending events such as conferences, seminars, receptions and exhibitions;o monitoring competitor activity;o manage and coordinate all marketing, advertising and promotional staff and activities

  • Online Sales Supervisor

    • Oct 2010 - May 2015

    As an Online Sales Supervisor• involved in leading, directing and motivating the sales team in order to achieve the overall online sales objectives. Tasks include:o revising and implementing the sales strategies plans.o generating sales opportunities by identifying appropriate business targets.o motivating the customer support staff in providing a professional and excellent level of customer service with existing and new customers thru phone, e-mail and in website’s forum.o supervise the staff assigned in the Online Sales Team.o give resolution to escalated issues of customers by the customer support staff.o create daily and monthly sales reports.

• 

  Jollibee Foods Corporation

  • Service Crew

    • Sep 2006 - Dec 2006