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Vikash Ranwa profile image

Vikash Ranwa

Intro Book
Digital marketing expert with 8+ years of experience in SEM, SMM, and Google Ads management.
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Location
Jaipur, Rajasthan, India, IN
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Bio

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Vikash Ranwa is a seasoned digital marketing professional with 8 years of experience in SEM, SMM, and Google Ads management. He holds a Bachelor of Technology degree in Electronics and Communications Engineering and has acquired various certifications from Google, Semrush, and Google Digital Academy (Skillshop).

Credentials

  • Digital marketing certificate
    Accenture
    Dec, 2021
    - Apr, 2026
  • Competitive Analysis and Keyword Research Certification
    Semrush
    May, 2023
    - Apr, 2026
  • Display & Video 360 Certification
    Google Digital Academy (Skillshop)
    May, 2023
    - Apr, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2023
    - Apr, 2026
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    May, 2023
    - Apr, 2026
  • Search Ads 360 Certification
    Google Digital Academy (Skillshop)
    May, 2023
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Apr, 2026
  • Google Shopping Ads Certification
    Google Digital Academy (Skillshop)
    Aug, 2022
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    May, 2021
    - Apr, 2026
  • PPC Fundamentals Certification
    Semrush
    May, 2021
    - Apr, 2026
  • Bing Ads Accredited Professional
    Microsoft

Experience

  • Phoenix Advanced Softwares Pvt. Ltd.
    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • SEM & SMM manager
      • Aug 2019 - Present

      • Formulate, direct and co-ordinate marketing activities and policies to promote products and services.• Direct the hiring, training, or performance evaluations of a tele-calling team and oversee their daily activities.• Plan and prepare advertising and promotional material to increase sales of products or services, running projects on SEM according to the client's requirement.• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.• Maintain and monitor keywords bids, account daily and month caps, CTR, Quality Score, and important Account matrix.• Configuration event tracking via google tag manager.• Forecast and track marketing and sales trends, analyzing collecteddata

    • Digital Marketing Executive
      • Feb 2016 - Aug 2019

      • Identify, develop, or evaluate marketing strategy based on knowledge. of establishment objectives, market characteristics, and cost and markup factors.• Running project through Display Advertising.• Maintain and monitor key metrics like bounce rate, CTR, C2V, dailyvolume, etc.• Setting Up and maintaining campaigns.

Education

  • 2008 - 2012
    Rajasthan Technical University, Kota
    Bachelor of Technology - BTech, Electronics and Communications Engineering

Suggested Services

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Industry Focus. “Information Technology & Services”

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