Experience

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  GOOD STORY Branding

  • United States

  • Brand Strategist

    • Mar 2024 - Present
    • United States

    We specialize in dissecting your current brand and marketing strategies, analyzing every facet of your narrative, and revealing the possibilities underneath. At the heart of our approach is the understanding that people don't simply buy products—they tap into stories. We all crave connection, authenticity, and relevance. That's why we work closely with you to uncover the essence of your brand, your unique value proposition, and the emotional triggers that drive your audience to action. From refining your brand messaging to identifying missing product opportunities, we leave no stone unturned in our quest to elevate your brand presence. Through a meticulous process of analysis and strategy, we help you shape your brand narrative in a way that captivates, inspires, and ultimately converts.

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  She+ Geeks Out

  • Sr. Content Marketing Manager

    • Jan 2020 - Aug 2022

    • Promoted from Marketing Manager April 2022• Designed and delivered on a strategic marketing calendar, working with internal team members,freelancers, and contract vendors, as-needed, to create appropriate content driving brand identity, thought leadership reputation, website traffic, and conversions for B2B discovery calls and DTC purchases• Nimbly created on-brand responses to external news, staying on top of developing current events and the media cycle to draft reaction statements, adjust planned outreach, and provide resources and direction to community members• Owned marketing data and analytics to provide regular executive level, team-wide, and deep-divereporting and presentations on marketing performance metrics including content views, engagement, site traffic/content flow, conversions, and social media campaign success, and more• Ideated and created actionable and accessible live (in-person and virtual) and evergreen digital content, providing value to readers and inviting them into our community of organizations and individuals to learn more about DEI and abolishing inequity in the workplace• Channels managed include social media, (Instagram, Twitter, Facebook, YouTube, TikTok, LinkedIn),email marketing, owned website (campaign-specific landing pages and evergreen website content),webinars, live video and events, external partner product landing pages, podcast, and more• Edited and produced the She+ Geeks Out Podcast

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  Atlantic Broadband

  • Quincy, MA

  • Customer Marketing Manager

    • May 2019 - Dec 2019
    • Quincy, MA

    • Lead research into current state customer journey, identifying pain points and developing new, ideal state customer journey communications to improve customer satisfaction, reduce churn, and move customers to advocacy.• Manage all customer marketing, upsell, and education communications• Advocate for customer experience at all levels and functions of the business• Market through various channels and segment databases working with large data sets.• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow.• Manage customer-facing product information pieces of website (FAQs, services, product pages, etc.)

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  PuzzleNation

  • Marketing Manager

    • Feb 2017 - May 2019

    • Leadership of complete marketing cycle – research, planning, implementation, revision, etc.• Create new marketing strategies to increase brand reach, user acquisition, daily average users and overall revenue• Craft and execute strategic plans for launch of new products and initiatives and growth of existing ones• Develop marketing KPI’s including reach, revenue, growth, daily usage, and ad spend• Daily review and regular optimization of ongoing digital advertising campaigns with multiple service providers• Collaborate with creative to design new and revise existing campaigns• Manage blog schedule and social media efforts and content• Plan and implement campaigns aimed at expanding current demographic and alternative campaigns aimed at new demographics• Monitor trends and developments within the industry, constantly updating strategies to stay on top of any changes.

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  Shepley Bulfinch

  • United States
  • Architecture and Planning
  • 200 - 300 Employee

  • Content Marketing Strategist

    • Aug 2016 - Dec 2016

    • Owned and executed quarterly e-newsletter, periodic e-blasts, and e-mail marketing initiatives• Defined and owned digital marketing strategies and content suites including white papers, blog posts, infographics, podcasts, social media, video, and other pieces as needed• Researched and defined client personas; crafted and applies appropriate inbound marketing strategies to nurture leads at all phases of the sales cycle• Managed social media and blog: content, strategy, calendar, and upkeep• Acted as brand guardian, ensuring proper use of brand standards in all internal and external corporate messaging

  • Marketing Coordinator

    • Feb 2013 - Aug 2016

    • Managed proposal process from go/no-go decision through production, including written content creation, editing, graphics, design, and lay out, responding to multiple RFPs /RFQs each week• Coordinated with project teams, principals, marketing management, and clients to produce custom tailored, high quality presentations and proposals within tight deadlines• Maintained input of client and project information and research into company-wide database• Created graphics on-demand for internal and external presentations, reports, proposals, and interviews

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  Beach Street Creative

  • Greater Boston Area

  • Designer

    • Jan 2013 - Dec 2016
    • Greater Boston Area

    Freelance designer specializing in print and digital publications (look books, proposal packages, mailers, reports); incentive item design (printed materials, folders, branded promotional items); logos and identity packages; custom stationary, invitations, event collateral, announcements; blogging and social media planning; press releases and media management; web design and digital upkeep. I have experience working with individual as well as corporate clients. I value working hand-in-hand with my clients to ensure a positive design process and a final product that meets (and surpasses) their expectations and needs.

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  Toole Design Group, LLC

  • Greater Boston Area

  • Marketing Coordinator

    • Jul 2012 - Feb 2013
    • Greater Boston Area

    • Produced proposal packages responding to multiple RFPs /RFQs• Designed and produced printed materials for clients including annual reports, folders, stickers, and letters• Edited, proofread, and managed Constant Contact mailings and newsletters• Copyedited 2013 edition of Boston Complete Streets before publishing• Managed corporate social media presence including daily postings and livetweeting webinars and events• Designed, ordered, and managed inventory of seasonal incentive items• Assisted with administrative needs: mailings, supply ordering, travel booking, event planning, hiring, and correspondence

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  The Motley Fool

  • Alexandria, VA

  • PR/ Media Relations

    • Jul 2010 - Apr 2012
    • Alexandria, VA

    • Wrote under the leadership of a creative director to craft effective copy for direct response emails, on-site ads, and landing pages• Researched relevant reporters, created media lists, and established and fostered relationships with press for various PR initiatives• Pitched in-house financial experts to reporters for print, broadcast, and online stories under deadline• Created and organized media archives and monthly media reports measuring success and message reach• Planned and managed conference/trade show presences, booth design and set-up, booked travel, and coordinated presentations• Attended member/client events and conferences as company representative

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  T. Rowe Price

  • Baltimore, Maryland Area

  • Correspondence Representative

    • Sep 2008 - Jul 2010
    • Baltimore, Maryland Area

    • Researched and responded to customer inquiries in writing using appropriate form, style, and information• Proofread and quality checked written customer responses by other representativves• Took ownership for customer issues and resolved problems or errors• Processed necessary account transactions and maintenance in accordance with client requests• Obtained FINRA Series 7 and 63 licenses