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Vidhi Patel profile image

Vidhi Patel

Director of Social Media at Ted Rogers ACE
Intro Book
Marketing professional with experience in social media strategy and content creation.
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Location
Toronto, Ontario, Canada, CA
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Bio

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Vidhi Patel is a seasoned marketing professional with experience in social media strategy, branding, and content creation. She has worked as a Director of Social Media, Marketing Associate, Social Media Manager, Graphic Designer, Administrative Assistant, and Social Media Coordinator for various organizations. Vidhi holds a Bachelor of Commerce degree from Ted Rogers School of Management - Toronto Metropolitan University and has received several certifications in marketing and digital skills.

Credentials

  • Top 10% Engaged 2023/2024
    Canvas Credentials (Badgr)
    Apr, 2024
    - Apr, 2026
  • Marketing
    Bootcamps at the Ted Rogers School of Management
    Nov, 2023
    - Apr, 2026
  • Power of Excel: Business Fundamentals Badge 2.0
    Bootcamps at the Ted Rogers School of Management
    Nov, 2023
    - Apr, 2026
  • First Aid, CPR, AED Awareness Training
    SAJE Vital Signs
    Sep, 2021
    - Apr, 2026
  • WHMIS
    AixSafety
    Sep, 2021
    - Apr, 2026
  • Worker Health and Safety Awareness in 4 Steps
    Labour, Immigration, Training and Skills / Travail, Immigration, Formation et Compétences
    Sep, 2021
    - Apr, 2026
  • The Fundamentals of Digital Marketing
    Google
    Jul, 2020
    - Apr, 2026

Experience

  • Ted Rogers ACE
    • Director of Social Media
      • May 2024 - Present

      Implemented targeted social media strategies to inform and engage audiences about initiatives and events. Presented detailed weekly reports on social media activity, analyzing key metrics to refine future strategies. Achieved social media posting targets by staying attuned to current trends and producing relatable content, ensuring consistent and engaging audience interaction.

  • Ted Rogers Investment Council
    • Marketing Associate
      • Sep 2023 - Present

      Developed branding strategy to create a cohesive visual identity incorporating logo design, color schemes, font selection, and feed aesthetics. Curated compelling graphics for collaborative events, successfully reaching and captivating over 5,000 users. Planned and facilitated multiple corporate-sponsored panels and events with an accumulation of 200 attendees (e.g. Women in Capital Markets Evenings, Open Analysts Meetings, etc.).

  • GardenBank
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media Manager
      • 2022 - 2023

      Designed an official website to communicate crucial information attracting and engaging new users. Created and published the organization's newsletter, achieving an outreach of 2,000 viewers Assisted in the creation of over 25 graphics and execution of social media campaigns, including the "Sustainable Outfit Contest," to promote events, raise awareness, and expand the sustainability community.

    • Graphic Designer
      • 2021 - 2022

      Collaborated with the design team to create visually appealing graphics and videos for social media posts that aligned with the organization's brand identity.

  • Singh Electronics
    • Administrative Assistant
      • 2021 - 2022

      Launched a successful campaign on Instagram achieving a surge of 50% in engagement and follower growth. Assisted with inventory management and prepared 10+ detailed stock reports consistently meeting deadlines. Delivering exceptional administrative support to 15+ team members, prioritizing and coordinating tasks to ensure seamless communication and efficient operations, even on short notice.

  • Sigma Mental Health
    • Social Media Coordinator
      • 2021 - 2022

      Created compelling 30+ pieces of content, including graphics and videos to communicate the organization's mission, value and impact to a youth-directed audience leading to an increase of over 100 members. Maintaining engagement with an online community of over 1,000 members in a friendly and empathetic manner to cultivate an inclusive environment.

  • The Palm Boutique
    • Social Media Assistant
      • 2020 - 2021

      Played a pivotal role in strategizing and executing over 10+ social media campaigns, demonstrating content creation, platform-specific scheduling, and adaptability to evolving digital trends. Engaged actively in an online community of 500+ by responding promptly to customer inquiries, fostering positive interactions, and strengthening brand loyalty. Conducted thorough market research and analysis reports leading to a remarkable 67% increase in engagement across all social media platforms (Instagram, TikTok, Facebook, and Pinterest.)

Education

  • Ted Rogers School of Management - Toronto Metropolitan University
    Bachelor of Commerce - BCom, 3.77

Suggested Services

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Industry Focus. “Professional Training and Coaching”

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