Experience

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  Children's Fun Publishing Co., Ltd

  • Rights Director

    • Apr 2002 - Dec 2014

    1.Negotiate with foreign licensors to buy the copy rights of books and magazines, has introduced a lot of world famous brands in China, including Thomas, MIffy, Teletuby, In the night garden, Hello Kityy, Mr, Men and little Miss, Barbie, Winx, My litttle pony, Transfomers, Tiger team, etc. 2.sell local book copyrights to foreign publishers, has sold two chinese novel to 8 European countries.3.copyrights purchase from local licensors including TV station, animation company, toy company, etc. has purchased Happy Goat and big big wolf and the Legend of Nezha. 4.Maitain the realationship with licensors. co-promotions with other licensees, work with local authority to strike piracy. 5.New business development, new products development, cooperation with other cultural company.

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  Children's Fun Publishing Co., Ltd. (Egmont China)

  • Beijing City, China

  • Copyrights Director and New business development

    • Apr 2002 - Dec 2014
    • Beijing City, China

    1.Negotiate with foreign licensors to buy the copy rights of books and magazines, has introduced a lot of world famous brands in China, including Thomas, MIffy, Teletuby, In the night garden, Hello Kityy, Mr, Men and little Miss, Barbie, Winx, My litttle pony, Transfomers, Tiger team, etc. 2.sell local book copyrights to foreign publishers, has sold two chinese novel to 8 European countries.3.copyrights purchase from local licensors including TV station, animation company, toy company, etc. has purchased Happy Goat and big big wolf and the Legend of Nezha. 4.Maitain the realationship with licensors. co-promotions with other licensees, work with local authority to strike piracy. 5.New business development, new products development, cooperation with other cultural company.

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  Children's Fun Publishing Co., Ltd (Egmont China)

  • Beijing City, China

  • Marketing Manager

    • Apr 2002 - Dec 2014
    • Beijing City, China

    1.market research and analysis2.company, brands and products promotion3.Trade promotion4.coordinate the pre-print procedure of new books5.Sales and display monitoring in retail6.Successfully launched and promoted The Legend of Nezha and Happy Goat and Big Big wolf book series which won the goverment book awards and sell more than 20 million copies in China.

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  International Paper 美国国际纸业

  • Beijing City, China

  • Project Manager

    • Jun 2001 - Mar 2002
    • Beijing City, China

    1.cooperate with sales to bid on the production equipment as well as the wrapper for dairy and beverage companies such as Bright ,Yili, Mengniu, Huiyuan,etc.2.provide the whole st solution for our clients not only sell them equipments and paper.3.Clients visit regularly.4. New business opportunities development for new clients.

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  Madaus AG. 德国马博士大药厂

  • Beijing City, China

  • Product Manager ( national )

    • Nov 1996 - Jun 2001
    • Beijing City, China

    1.in charge of registration,sales and marketing affairs of five ranges of products, including Calendula cosmetics, Nova Figura sliming products, two vitamin prodcuts, Lacalut mouth care products and two pharmaceutical products. 2.marketing plan development and budget monitoring3. cooperate with advertising agent to design the package and POS materials, to chose effective media and allocate the media budget.4.managing the distributors to sell in outlets and guiding and monitoring them the sales and to execute the in-store promotion.

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  The East Asiatic Company丹麦宝隆洋行

  • Beijing City, China

  • Product Manager (North China)

    • Feb 1995 - Nov 1996
    • Beijing City, China

    1.responsible for the daily marketing affairs in 8 cities of North China for Brand's Essence of Chicken2.Done: rolling sales forecast, distribution plan , promotion plan, media plan, POS inventory controlling, A&P expensed controlling, competitors activities investigation, etc.

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  Beijing Lam Soon Edible Oil Co., Ltd

  • Beijing City, China

  • Marketing Executive, Sales representative

    • Oct 1992 - Feb 1995
    • Beijing City, China

    1. order placing, store visit, merchandising and A/R collection2.participated and organized various exhibitions3. cooperate with advertising agency _JWT to make media plan as well as promotion plan4. successfully held the Lucky Draw of Red Lantern Cooking Oil, which caused a certain noise in beijing .