Experience

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  Archie Rose Distilling Co.

  • Australia
  • Beverage Manufacturing
  • 1 - 100 Employee

  • Head Of Marketing

    • Jan 2018 - Present

  • Head Of Marketing

    • Jan 2018 - Feb 2024

    Archie Rose Distilling Co. is Australia's most highly awarded distillery hand-crafting gin, vodka, whisky, rum and spirits experiences in Rosebery, Sydney. I've been lucky to work with Archie Rose from launch originally via my marketing business Kindred and now as head of marketing.

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  Kindred

  • Sydney

  • Founder

    • Oct 2014 - Feb 2020
    • Sydney

    www.kindredstory.comKindred is a growth marketing business built to unlock the potential of boutique, craft and artisan food and drinks brands around the world. Since launch Kindred has worked with 50+ brands including: Archie Rose Distilling Co., Ardrossan Orchards, Organic Mountain, Wholegrain Milling Co., Pasta Emilia, Cupitt, Bellwether Wines, True North, Pietro Gallo, Cartel & Co, Three Springs Farm, Timboon Fine Ice Cream. [email protected]

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  Stellar Concepts Australia

  • Surry Hills, Sydney

  • Managing Director

    • 2001 - 2013
    • Surry Hills, Sydney

    12 years with Stellar Concepts, the last 7 as Managing Director and General Manager, growing it into one of Australia’s most successful consumer PR + Comms agencies. Remit included business strategy, innovation, growth, profitability and team management along with creating and delivering exceptional communications and content for clients such as: Cointreau, Jagermeister, Mercedes-Benz, Red Bull, Lend Lease, Merivale, Good Food & Wine Show, Taste of Sydney and Grand Designs Live.

• 

  ghd

  • Marketing and Communications Director

    • Jan 2007 - Dec 2007

    Seconded by ghd Australia as acting marketing director during my time as GM of Stellar Concepts. During this time I created and implemented a 3 year marketing and communications strategy to contribute to 30% growth of ghd as a code-breaking fashion and beauty brand in Australia.