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Bio

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Victoria (tori) Robertson is a seasoned marketing professional with expertise in social media, event management, and marketing strategy. She has worked in various industries, including marketing, healthcare, and recreation. Tori holds a Bachelor's Degree in Human Development from the University of California, San Diego.

Experience

  • Bargain Chemist
    • Christchurch, Canterbury, New Zealand
    • Social Media & PR Specialist
      • Apr 2024 - Present
      • Christchurch, Canterbury, New Zealand

  • Rise With Design
    • San Diego, California, United States
    • Marketing Director
      • May 2019 - Apr 2024
      • San Diego, California, United States

  • Yoga Box
    • San Diego, California, United States
    • EVENT COORDINATOR & SOCIAL MEDIA MANAGER
      • Feb 2022 - Feb 2023
      • San Diego, California, United States

      • Oversaw social media channels: expanded digital presence, devised strategies, refined branding, and tracked success through KPIs.• Collaborated with 12 Studio Managers to schedule and plan 40+ monthly events across California, Arizona & Colorado.• Partnered with sponsors, brands and influencers to elevate brand awareness, enhance engagement and drive client conversions.

  • Evolving World Marketing
    • Greater Los Angeles Area
    • Director of Deliverables
      • Feb 2019 - May 2019
      • Greater Los Angeles Area

      • Led a diverse team of graphic designers, photographers & marketers, concurrently overseeing client management for optimal success.• Deployed effective marketing campaigns from ideation to execution.• Researched & implemented various acquisition channels such as SEO, PPC, Affiliate Marketing and Referral Programs.

    • Marketing Manager
      • Feb 2017 - Jan 2019

      • Prepared monthly, quarterly, and annual business development and marketing reports by collecting, analyzing, and summarizing company data.• Created, coordinated, and managed all promotional and marketing materials, including newsletters, pamphlets, brochures, and branded products.• Managed social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn) and analyzed online metrics.• Collaborated directly with CEO Dr. Patricia Pitts to develop business plans and outreach strategies for The Bella Vita.

    • Business Analyst
      • Mar 2016 - Dec 2016
      • Remote

      • Conducted comprehensive market research and synthesized findings into actionable insights, including market size and growth prospects.• Identified opportunities to enhance business processes through data analysis, such as recognizing patterns and evaluating business needs and operational structures.• Led business development reengineering and improvement projects, including outlining, reorganizing, and implementing strategic initiatives.

    • Marketing Assistant
      • May 2013 - Jul 2015
      • UCSD Recreation

      • Strategically created, managed & evaluated online & physical media.• Connected effectively with the varying requests from students, staff & community members.

  • UC San Diego
    • UCSD Computer Science & Engineering
    • Human Resources Assistant
      • May 2013 - Nov 2013
      • UCSD Computer Science & Engineering

      • Worked directly with the special needs of a Human Resources Coordinator on daily undertakings.• Conceptualized and implemented numerous procedures, for executing tasks more efficiently.

Education

  • 2011 - 2015
    University of California, San Diego
    Bachelor's Degree, Human Development

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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