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Victoria Maltseva

Digital Producer at Plan.Net Group
Intro Book
Marketing and digital professional with expertise in business strategy, team leadership, and creative strategy.
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Location
Moscow, Moscow City, Russia, RU
Skills
  • Business Strategy
  • Team Leadership
  • English
  • Analytical Skills
  • Strategic Communications
  • Show all
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Bio

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Victoria Maltseva is a seasoned marketing and digital professional with expertise in business strategy, team leadership, and creative strategy. She has extensive experience in developing digital ecosystems, creating advertising ideas, and managing teams for strategy development, creative, and design. Victoria holds a Master's degree in Brand Management and a Specialist degree in Information Technologies. Victoria Maltseva is a seasoned marketing and digital professional with expertise in business strategy, team leadership, and creative strategy. She has extensive experience in developing digital ecosystems, creating advertising ideas, and managing teams for strategy development, creative, and design.

Experience

  • Plan.Net Group
    • Moscow, Russian Federation
    • Digital Producer
      • Aug 2018 - Jul 2019
      • Moscow, Russian Federation

      - Took part in developing digital-ecosystems/ strategies of the projects, consumer journeys;- Made presentations in Keynote/ Powerpoint, took part in pitches; - Managed digital-services suppliers: advertisements placement (performance, olv, programmatic), digital-production and special projects, content creating, e-mailing, SEO;- Worked with teams for developing strategies, creative, design;- Developed TORs, briefs, budget estimates, time estimates, projects documentation, financial statuses, reports, led communications with European offices;Brands: CSKA, Egis, Zoetis, Icey Skyr, Ekoniva, Absolut, Staropramen.

  • MediaToday
    • Moscow, Russian Federation
    • Digital Strategist
      • Aug 2017 - Apr 2018
      • Moscow, Russian Federation

      Responsibilities:- Developed of communication and media strategic solutions using digital tools: OLV, desktop and mobile media formats, programmatic, special projects;- Justificated of suggested solutions using agency’s background, instruments features, marketing, trends, client’s purposes and KPIs;- Created selling presentations for product categories, brands promotion, audience solutions, media formats (nearly 5 per month);- Took part in creating ideas for special projects and non-standard digital mechanics;Wrote articles for advertising media: Adindex, Sostav.Achievements:- made presale strategic presentations for different brands (including tender propositions), updated main selling presentations, made templates for standard propositions.

  • FCB Global
    • Moscow, Russian Federation
    • Creative Manager
      • 2016 - 2016
      • Moscow, Russian Federation

      - Created advertising ideas for 360 campaign, took part in brainstorms, worked with briefs;- Made adaptations (from English) of advertising materials for Russian market;- Made naming, slogans and other texts for ad materials; Brands: BMW, NIVEA, TUC, Touch Bank

  • Blacklight Creative Communications
    • Moscow, Russian Federation
    • Digital Producer
      • Jan 2014 - Sep 2015
      • Moscow, Russian Federation

      As Digital Producer:- Wrote articles, making interviews for publications in media;- Created and posting materials in Internet (Web, SMM);- Analytics, documents.As Internet Startup Manager:- Client manager's functions: communications with clients;- Team leading functions;- Account manager functions: reports, documentation.

  • Ra Alkasar Ooo
    • Moscow, Russian Federation
    • Digital Account Manager
      • 2013 - 2013
      • Moscow, Russian Federation

      Sales support of banner's advert areas on Microsoft Skype, MSN; kinopoisk.ru to top network advertising agencies;- Made reports, translation (Eng-RU);- Place advertising materials in AdRiver, AdExpert;- Meet with partners.

  • TerraLink, Kommersant FM, Wincor Nixdorf, Beeline, SMS Media Solutions, МТТ (Multiregional TransitTe
    • Moscow, Russian Federation
    • Key Account Project Manager
      • 2005 - 2013
      • Moscow, Russian Federation

      Worked in roles: Project manager, Key Account manager

Education

  • 2015 - 2017
    Russian University of Humanities
    Master's degree, Faculty of Management, Marketing and Advertising, Brand Management
  • Moscow Technical University of Communications and Informatics (MTUCI)
    Specialist, Information Technologies, Information Systems and Technologies

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