Bio
Credentials
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Mental Health First Aid Champion
Mental Health First Aid (MHFA) EnglandDec, 2019- Apr, 2026
Experience
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United Kingdom
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Apparel & Fashion
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1 - 100 Employee
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Senior Retail & Wholesale Executive - Direct Markets
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Feb 2024 - Present
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Retail & Wholesale Executive
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Oct 2022 - Feb 2024
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AllSaints Retail Ltd
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London, United Kingdom
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Showroom Coordinator
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Jan 2016 - May 2021
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London, United Kingdom
-Developing this newly-created position within the company by creating all processes and procedures for showroom activities, market cycles, and managing samples on a global scale-Spearhead all showroom activities during market lifecycle from cross-functional pre-market planning to post-market wrap up-Contribute to wholesale/franchise selling functions such as sales appointments, order management, and supporting customer marketing initiatives-Orchestrate Paris markets sourcing and negotiating locations, models, catering, goods transport, and team accommodation and travel-Assistant to the Global Director of Business Development: Wholesale, Franchise, and Licensing
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Burberry
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London, United Kingdom
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Showroom Supervisor
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Nov 2009 - Feb 2015
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London, United Kingdom
-Managed the showroom during Corporate, Franchise, and Wholesale selling appointments-Company brand ambassador leading walkthroughs with VIP guests such as manufacturing partners, investors, and members of the Royal Household-Maximised Merchandising meetings such as pre- and post- season reviews, regional buy meetings, and key initiatives such as capsule collections and wholesale exclusives-Worked alongside Visual Merchandising for showroom set up and buy rack-ups-Manager to a team of 10 direct reports including recruiting, training and development, setting objectives, and conducting annual employee reviews-Oversaw approximately 7,000 annual sample movements, ensuring all showroom samples were ready to shoot for Burberry.com plus all marketing events and campaigns, saving countless costs in additional samples
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Kulpa Womenswear
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Vancouver, Canada Area
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Marketing/PR Manager
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Sep 2006 - Jan 2009
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Vancouver, Canada Area
-Developed branding manifesto according to competitive trend research-Successfully achieved media coverage including national magazine covers and celebrity outfitting -Wrote all copy and news releases, and created all press kits-Helped with Design and Product Development
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LUSH Fresh Handmade Cosmetics
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Vancouver, Canada Area
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PR/Marketing Support
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Sep 2005 - May 2007
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Vancouver, Canada Area
-Wrote copy for the website and PR and Marketing assets-Collaborated between departments to produce time-sensitive promotional materials-Supervised e-commerce fulfillment centre including picking/packing, customer service, and shipping and customs paperwork
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Education
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2008 - 2008London College of Fashion
Short Course, Buying and Merchandising Levels One and Two -
2021 -British Academy of Interior Design
Higher National Certificate, Interior Design -
2006 - 2007British Columbia Institute of Technology
Associate Certificate, Marketing Communications -
2000 - 2000Helen Lefeaux School of Fashion Design
Certificate of Fashion Design, Womenswear -
2014 - 2014London College of Fashion
Short Course, Social Media and Fashion -
2014 - 2014London College of Fashion
Short Course, Buying and Merchandising Advanced -
2014 - 2014London College of Fashion
Short Course, WSSI Use and Interpretation -
2009 - 2009Central Saint Martins
Short Course, Fashion & Textile Forecasting -
2005 - 2005London College of Fashion
Short Course, Marketing Luxury Goods -
2020 - 2020York St. John University
short course, Digital Maketing -
1996 - 1997Capilano University
General Arts courses including Sociology, Philosophy, and Geography
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