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Bio

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Victoria Higginson is a seasoned brand communications and content expert with a strong background in social media, marketing, and fashion. She has worked with prominent brands like Universal Works, The Chapar, and adidas group, and holds a degree in Menswear Design from The Nottingham Trent University.

Experience

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • Brand Communications & Content Coordinator
      • Feb 2022 - Dec 2023

      Promoted from a primarily Social Media and Newsletter focused role in April 2022. Channel management across social media (Instagram, Twitter, Facebook, TikTok) and newsletter platforms (Drip, MailChimp).- Built and sustained a strong community of newsletter subscribers through a compelling content strategy, maintaining an average open rate of 55% over five years. - Led lean-budget marketing campaigns in the UK and EU that championed the brand's international community, delivering exceptional performance in both growth and engagement. - Supported global collaboration launches with prominent leaders in the fashion industry, making strong, strategic roll out plans that delivered results.- Briefed campaigns to in-house and external photographers, coordinated photo shoots and served as an on set stylist.

    • Social Media Coordinator
      • Oct 2018 - Apr 2022

  • The Chapar
    • Nottingham, United Kingdom
    • Menswear Senior Stylist
      • May 2015 - Oct 2018
      • Nottingham, United Kingdom

      I gained three years of experience as a personal stylist, managing a client base of over 500 individuals. In both 2017 and 2018, I consistently exceeded sales targets, showcasing top performance within the company.

  • adidas group
    • Nürnberg Area, Germany
    • Adidas Originals Kidswear Design
      • Sep 2012 - Feb 2013
      • Nürnberg Area, Germany

      During my internship at Adidas Originals Kids wear design, I played a key role in the design and development process, contributing to the achievement of overall product strategy and merchandise objectives. Throughout this internship, I gained hands-on experience within a global brand and actively contributed to the creative and technical aspects of the design process.

    • Studio Assistant
      • Jul 2012 - Sep 2012
      • London

      - Overall certifying patterns and samples to be production-ready.- Running general errands, consisted of: collecting fabrics and trims, factory visits etc.

  • B-side by Wale
    • London, United Kingdom
    • Stylist & Content Creator
      • Jul 2012 - Sep 2012
      • London, United Kingdom

      - Managed social media platform, marketing & designing competitions- Created styling projects to boost tumblr and e-commerce platform- Participated in the visual merchandising of the pop-up Olympic store

    • Hostess
      • Jul 2011 - Jul 2011
      • Berlin

Education

  • 2010 - 2014
    The Nottingham Trent University
    Bachelor's Degree, Fashion/Apparel Design
  • 2008 - 2010
    Newcastle-under-Lyme
    Art Fondation, BTEC Art and Design

Suggested Services

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Industry Focus. “Apparel & Fashion”

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