Experience

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  Your Mortgage People

  • Fareham, England, United Kingdom

  • Director of Processing & Communication

    • Jul 2022 - Present
    • Fareham, England, United Kingdom

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  The Fair Trade Practice

  • United Kingdom
  • Financial Services
  • 1 - 100 Employee

  • Director of Communication

    • Mar 2022 - Present

  • Group Marketing Director

    • Nov 2020 - Mar 2022

  • Marketing Manager at The Fair Trade Practice

    • Mar 2016 - Nov 2020

    As Marketing Manager it is my responsibility to ensure that we sustain our position as a market leading claims management company, maximise our brand reach whilst working in a regulated industry and achieve the business goals set out by key stakeholders.Communication is the key to success in all these areas. Clear, concise and high converting customer facing communications ensures a seamless, speedy process while regular updates in a consistent, inclusive voice ensure internally staff are kept well informed and motivated. The influential and pivotal nature of Marketing requires work at both a macro and a micro level across a range of disciplines.Our responsibility includes, but is not limited to:* Providing a high converting, comprehensive customer communications journey.* Ongoing brand development to ensure our position as a market leader.* Maximising the opportunity in a positive customer journey, both via external sites such as Trustpilot and by using communication to encourage them to act as brand ambassadors to support our recommend a friend business model.* Looking for new opportunities with our recommend a friend scheme, including cross-sale opportunities.* Supporting business growth through traditional and non traditional marketing methods. e.g. On and offline, print and digital.* Maintain a comprehensive and informative online presence to support current customers and attract new ones.* Instigate and assist process change.* Provide internal communications both at company and departmental levels.* Create, develop and manage internal incentives to improve productivity and motivation.

  • Digital Marketing Executive

    • Jan 2015 - Mar 2016

    The Fair Trade Practice has been championing the cause for bank customers for many years. With an exceptional and far reaching understanding of the market it has achieved industry leading levels of redress and continues to forge ahead with growth. As one of the leading Claims Management companies in the UK it delivers insight and recommendations for improvement to the BBA [British Banking Association] and is referred to by the FCA (Financial Conduct Authority) for advice and commentary. Unique in the market place, TFTP bucks the trend and prides itself on its ethical approach. It has a simple business model built on providing high levels of customer service and gaining recommendations for checking customer finances. The Fair Trade Practice has never used spam text or emails, or partaken in cold called people. 94% of customers come from being referred by happy customers.My role: Digital Marketing ExecutiveRole includes:• Development & implementation of marketing campaigns• Create all internal & external communications• Develop, roll out and monitor social media campaigns• Maintain both the company website & personal claims management tool• Create content for CMS and distribution through Social Media• Manage data and generate reports on all communications and lead generation• Liaise with external agencies including all web developments • Govern the production of branded materials• Investigate all new social opportunities for business growthWorking in house, rather than for an agency, has granted me a new perspective on the role digital marketing can play within an industry. It has also allowed me to explore how to maximise its potential when combined with offline marketing.

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  Tillison Consulting Limited

  • Waterlooville

  • Content and Social Media Specialist

    • Jun 2012 - Dec 2014
    • Waterlooville

    Tillison Consulting is a multi-faceted digital marketing agency which manages over £3 million in online paid advertising. Specialising in SEO, PPC and Social Media management and training, Tillison Consulting has helped hundreds of businesses improve their search engine ranking, customer engagement and lead generation. My role: Content & Social Media SpecialistCore skills: • Social Media Management• Social Media Coaching & Training• SEO Optimised Content Creation• Social Media Audits• Social Media Strategy• Online Communication• Reporting• Team Management• Time Management• Public Speaking• New Platform Investigation• Wordpress Website Maintenance• Expert in Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube• Email Marketing Clients looking to raise their profile, improve their brand visibility or increase their following on social media outsource to me or come to me for coaching. I lead a team who manage wealth of social media clients across platforms simultaneously, each with their own distinct style and specification. Building a strong relationship with our clients is as important as the ones they build with their audience. Once established, I am able to accurately guide them in how best to engage with their audience and alert them to prospective new opportunities.

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  Just Develop It

  • Whiteley

  • Content & Copywriter

    • Mar 2012 - Jun 2012
    • Whiteley

    Sole content and copywriter for JDI owned websites. Using SEO, my directive was to raise the Google rankings of various JDI owned online storage websites. I also reinvigorated their social media, raising both profile and awareness dramatically.

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  I Am Now Media

  • PR Manager

    • Oct 2011 - Feb 2012

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  93.7 Express FM

  • Head of PR & Marketing

    • Apr 2009 - Feb 2012

  • Head of Projects

    • Nov 2009 - Dec 2010