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Victoria (Fry) Hessler is a seasoned marketing expert with 20+ years of experience in strategy, analytics, and multi-channel marketing. She has worked with top companies like Fidelity Investments, Digitas, and Nestle, leveraging her skills in database marketing, segmentation, and email marketing to drive business growth. Victoria holds a Bachelor of Science degree from Salve Regina University and has a proven track record of delivering results-driven marketing strategies and analyzing campaign data to inform business decisions.

Experience

    • Independant Contractor
      • Sep 2004 - Sep 2005
      • Boston, MA

      Contractor: Assisted the Director of the Customer Knowledge Center in Strategy & Analysis• Analyzed historical campaign data to use in making marketing decisions for upcoming campaigns• Assisted in writing the 2005 Direct Marketing Plan• Utilized presentation skills to redesign and reformat ...

  • Digitas
    • Boston, MA
    • Strategy & Analysis Manager
      • 1997 - 2004
      • Boston, MA

      Manager: Measurement & Decision Analysis, Strategy & EnablementManaged offline and online measurement and analysis initiatives to evaluate marketing performance across direct marketing programs on multiple client teams including GM, Pfizer, Bank of America, Sony, FedEx, AT&T Small Bu...

    • Assitant Field Director
      • Apr 1994 - Sep 1997
      • Cambridge, MA

      Assistant Field Director• Managed logistics for qualitative and quantitative research projects including Smart Studies (conjoint analysis) and tracking studies• Oversaw project execution and quality control• Trained interviewers in conjoint analysis research methods• Developed screeners and prepa...

  • Nestlé
    • Glendale, CA
    • Export Service Coordinator
      • Jul 1993 - Apr 1994
      • Glendale, CA

      • Managed accounts for Food Ingredient branch of Nestle Food, Nestle Pet Food (Europe) and Nestle Pacific Islands• Monitored export sales trends for special projects• Coordinated distribution and managed inventory for 25 clients and 10 warehouses• Handled all FDA approval of food exports for mana...

Education

  • 1989 - 1993
    Salve Regina University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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