Experience

• 

  Sisko

  • France

  • Founder I CEO

    • May 2019 - Jan 2022
    • France

    Established an e-commerce business specializing in haircare and hairstyling products, quickly establishing a robust online presence and setting a foundation for scalable growth. Leveraged deep industry insights and innovative marketing techniques to position the company at the forefront of the competitive beauty market.• Strategic Launch | Market Penetration: Launched a successful e-commerce business, quickly achieving over $500k in sales through comprehensive market research and trend analysis.• Supplier Management | Product Sourcing: Sourced high-quality haircare products from suppliers in China, effectively negotiating with agents to ensure competitive pricing and strict quality control, enhancing product reliability and customer satisfaction.• Brand Development | Marketing Strategy: Developed and implemented a unique white label branding strategy, complemented by influencer marketing campaigns on Instagram and targeted retargeting campaigns via Facebook Ads Manager, significantly boosting brand visibility, sales, and engagement.• Operations and Technology Integration: Managed complete setup of the e-commerce platform, overseeing website development, product listings, and payment integration, ensuring a seamless operational flow.• Customer Service | Team Leadership: Recruited and trained virtual assistants to ensure top-notch customer service, focusing on prompt responses and professional handling of customer inquiries and concerns.• Data-Driven Business Optimization: Continuously monitored sales data, customer feedback, and market trends to adapt marketing and sales strategies, optimizing business performance in a dynamic market environment.

• 

  Groupe Casino

  • Paris Area, France

  • Chief of Staff, External Communications

    • Jan 2016 - Apr 2019
    • Paris Area, France

    Groupe Casino, is a prominent French mass retailer with a significant global presence, publicly listed on the NYSE Euronext Paris with over 8,634 stores worldwide and €9 billion in consolidated net sales. Played a key role in enhancing corporate communications and stakeholder engagement across diverse markets.• Corporate Communication Management: Managed and coordinated a suite of corporate communication tools, including activity reports, the corporate website, institutional documents, and corporate videos, contributing to a robust and professional corporate image.• Strategic Communication and Global Compliance: Collaborated with key stakeholders across marketing, risk, customer support, finance, and legal departments to ensure that all corporate communications complied with global guidelines, provided consistent messaging across outlets for press releases, investors and journalists • Cross-Functional Problem Solving and Leadership: Acted as a primary problem solver for cross-functional partners across various regions, providing solutions that enhanced operational efficiencies and communication across the company• Event Management and Stakeholder Engagement: Organized and successfully managed large-scale institutional events, such as the shareholders' general assembly with average attendance of 1000, demonstrating effective project management and stakeholder engagement skills.• Integrated Communication Strategies: Coordinated comprehensive communication efforts, aligning subsidiary and internal communication initiatives to support unified messaging and strategic goals.• External Relationship Management: Managed relationships with external third-party agencies, ensuring strong online presence including brand image and SEO along with external communications that supported the company’s strategic communication and marketing objectives.

• 

  AKIEM

  • Paris

  • Marketing & Event Management intern

    • Apr 2014 - Oct 2014
    • Paris

    • Event Planning and Execution: Led Akiem’s logistical planning and coordination for the Innotrans Fair in Berlin, the largest international trade fair for transport technology. Managed the event’s budget, marketing plans, and vendor contracts to enhance company exposure and generate sales leads.• Marketing Strategy Development: Developed and implemented pre and post-event marketing strategies to maximize engagement and lead conversion, collaborating with internal and external stakeholders to secure essential materials and services.• Vendor Relationship Management: Negotiated contracts and managed relationships with external vendors, ensuring timely delivery of services and adherence to budget constraints.• Brand Transition Leadership: Played a pivotal role in the seamless transition of Akiem’s brand following its acquisition by the Ermewa Group; spearheaded the creation of a new graphic charter, website, brochures, and technical documentation to realign the brand and facilitate corporate integration.

• 

  FRENCH EMBASSY, WASHINGTON DC, UNITED STATES

  • Communication and Press Department

  • Communication and Research Assistant

    • Jul 2013 - Oct 2013
    • Communication and Press Department

    • Translation Coordination: Collaborated with professional translators to ensure accurate translation of official United Nations documents, maintaining strict adherence to original intent and context.• Research and Content Development: Conducted in-depth research on various international and domestic issues by reviewing policy institute articles, using insights to create content for a new website focused on think tank activities in Washington D.C.• Data Analysis and Reporting: Completed extensive discovery on budget and program information for over fifteen institutions, providing detailed analysis of their political affiliations and influence on policy making.• Stakeholder Engagement: Attended Congressional hearings to stay informed on legislative developments and enhance professional network.• Web Development Support: Contributed to the development of the Embassy's intranet site dedicated to think tanks, enhancing internal communications and resource sharing.

• 

  Chamber of Commerce and Industry France-India

  • PARIS

  • Business Developer

    • Sep 2011 - May 2012
    • PARIS

    • Team Leadership and Negotiation: Led a team of three interns to facilitate high-stake negotiations and agreements, enhancing collaboration and operational efficiency.• Marketing and Communication: Oversaw diverse marketing initiatives, conducted market studies, authored newsletters, crafted correspondence for panel members, and developed engaging PowerPoint presentations to articulate value propositions.• Membership Development: Designed and managed a comprehensive member database; executed outbound calling strategies to recruit new members and scheduled key appointments, significantly expanding network engagement.• Event Management: Spearheaded the organization of a high-profile IT Summit in Paris, attended by over 130 executives, featuring CEOs from top French and Indian companies, under the patronage of the French Ministry of Communication.• Translation and Documentation: Translated substantial portions of the quarterly France-India Business magazine and various technical and legal documents from French to English, ensuring accuracy and accessibility of information.