Experience

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  Winwa Medical Sdn Bhd

  • Penang, Malaysia

  • Product Marketing Manager

    • Jul 2016 - Present
    • Penang, Malaysia

    Product MarketingoDevelop product & brand positioning from product launch to product life cycle extensionoManage and develop quarter sales trade promotions, stocks management, A&P expenses, P&L of brands, increase product awareness & visibility, marketing campaigns and loyalty programsoLeader positioning and campaigns on digital presences, digital contents and e-commerce platformoInternal and external product trainings, marketing and placing arrangements with key retailersSales ManagementoKey Account Management – guide the KA executives to developed key accounts sales, growth, A&P budget planning, ATL & BTL advertising, increase brand awareness via POSM solutions, collaboration on key products & exclusive products, sales & stocks forecast, trade promotions, field visit, product trainings, business review and target settingsoEthical Sales Team Management – support the National Sales Manager to achieve the group sales targets in various channel independent pharmacy, wholesaler and GP Clinics, development of POSM to increase brand/product awareness, presence in-store & improve communications to end-users, develop incentives & contracts to lock-in support & loyalty from retailers, product & sales trainings for sales team.Business DevelopmentoIdentify opportunities to work on exclusive products or contract manufacturing arrangements for house brands within existing customers as well as alternative non-traditional channel like clinics groups, hospital groups, health & fitness centres, nursing care homes and others. Business Process OptimizationoIdentify training upskills for the sales team to bridge the knowledge and process gap versus industry practices e.g. removing/simplified sales operation processes, moving from traditional paper process to e-form, e-submission, e-system processes, identify hardware and software needs and knowledge, conduct products training, presentation and sales trainings.

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  Cambert (M) Sdn Bhd

  • Selangor, Malaysia

  • Key Account Manager / Producy Manager

    • Dec 2012 - Jul 2016
    • Selangor, Malaysia

    Key Account ManageroManage sales mechanics, trade promotions, A&P expenses, stocks inventory, product trainings, sale promoters and ensure sales growth, increase of market share, costing and profitability with the account – Caring Pharmacy.oLiaise with all levels of stakeholders from outlet supervisor to area sales manager, buyers to procurement director and others to ensure the company and customer needs are align, profitable with trust, continuity in business relationship and strong growing partnership.oBrands: Kordel’s, The Prime, Bio-Oil, Natural Factors, Nuvafemme, Nuvaflex-B, NuvaPro, NuvaLectranal, Nutralife, Juvanex, SafwaProduct Manager oManage P&L of the total brand, A&P budget, trade marketing, product positioning, product launch, develop POSM, liaise with agency on ATL Marketing, manage stocks management with brand owners in Canada, planning of logistics and lead time and support sales team on sales mechanics, on-site product training, merchandising and trade fairs to obtain optimum business growth and support from customers.

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  Nuscience Pharmaceuticals (PG) Sdn. Bhd.

  • Penang, Malaysia

  • Business Development Manager

    • Dec 2010 - Nov 2012
    • Penang, Malaysia

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  IJM Land Berhad

  • Penang, Malaysia

  • Sales and Marketing Executive

    • Jun 2008 - Nov 2010
    • Penang, Malaysia

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  E&O Property Berhad

  • Penang, Malaysia

  • Sales and Marketing Executive

    • Mar 2007 - May 2008
    • Penang, Malaysia