Experience

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  Assetlink Group

  • Gladesville

  • Design Lead

    • Jun 2016 - Present
    • Gladesville

    • Lead UI and visual communication design strategy for multiple service lines at Assetlink Group, ensuring alignment with brand objectives and target audience engagement on social media platforms.• Create visually compelling and engaging social media content and campaigns to drive brand awareness and customer engagement, while adhering to social media design and communication best practices.• Drive UI component of Assetlink's CX program, delivering measurable improvements in customer satisfaction, increased revenue, and reduced customer support costs through user-centered design solutions.• Develop innovative digital content, design systems, and infographics to support marketing campaigns and tender processes, with a strong focus on social media platforms.• Facilitate successful business contract acquisitions worth over $82M with top clients such as AustPost, AMP, Sydney Airport, CBRE, and ISPT, by delivering impactful design solutions and effective communication strategies.• Deliver brand guidelines, collateral, and website design for Assetlink Group, utilizing design elements and visual communication strategies that align with the company's core values and brand objectives, while ensuring social media design and communication best practices are met.

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  Tel.Pacific Limited

  • Sydney

  • Senior Graphic Designer

    • May 2005 - Mar 2016
    • Sydney

    • Design and execute highly effective UI and design solutions to drive product promotion strategies, marketing collateral, and prospectus for international telecommunication and prepaid mobile services, leveraging extensive experience in creating engaging and impactful designs.• Create compelling brand communication, technical brochures, and product advertising strategies that effectively target diverse audiences across traditional and print media channels, utilizing data-driven UX design principles and a deep understanding of customer needs to achieve optimal engagement.• Successfully lead celebrity collaborations and campaign strategies that generate buzz and increase product awareness, while expertly managing monthly design and marketing/ advertising budgets to ensure optimal allocation of resources and maximize ROI.

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  Black Ink Marketing & Advertising

  • Sydney, Australia

  • Graphic Designer

    • Oct 2003 - Mar 2005
    • Sydney, Australia

    Expert in developing successful campaign strategies and branding initiatives for high-profile clients, such as Qantas, World Square, and Soul Pattinson, while collaborating with lead designers and art directors to deliver effective, visually compelling branding, logo design, and campaign content. Skilled in facilitating the launch of new projects, meeting tight deadlines while maintaining high quality. Strong communication skills and ability to build positive relationships with clients, stakeholders, and team members.