Okay, let’s tackle this. So Vicki has a broad range of skills, but they’re mostly in creative fields. Advertising, graphic design, and web design are in demand, but rates vary widely depending on the industry and location. According to the Bureau of Labor Statistics, the median annual salary for graphic designers in the US is around $55,000, while web developers can earn $70,000. However, Vicki’s skills are more specialized, and she’s likely to charge higher rates than those. As a solo professional in Encinitas, CA, she’s likely to charge premium rates due to the high cost of living in the area. Considering her skills and location, I estimate her hourly rate to be around $100, which is on the lower end of the scale for creative professionals in this area.