Experience

• 

  Scentsy, Inc. (Corporate Office)

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Director, Global & Brand Communication

    • Nov 2015 - Present

    Lead development of global communication and messaging strategies and product storytelling across all print, digital and in-person event platforms. Manage, mentor and direct team of 15 writers, content creators and translation specialists. Acting member of executive-level editorial review and approval board for all sales representative and customer-facing communications.

  • Vice President Communications

    • Jan 2014 - Nov 2015

    Core member of Scentsy brand “pod” team, working with brand executive, product development, marketing strategists, creative services and key stakeholders to create business strategies and execution plans, with a focus on brand communication and storytelling.

  • Vice President Creative Services

    • Nov 2012 - Jan 2014

    Led award-winning, internal creative agency. Developed and executed marketing campaigns. Created positive, collaborative work environment. Coached, inspired and mentored a staff of 40 creative professionals.

  • Creative Director

    • May 2010 - Nov 2012

    Shaped communication, creative and messaging strategies. Oversaw development of print materials. Led cross-functional and cross-company teams to launch new brands and new international markets.

  • Communications Manager

    • Aug 2009 - May 2010

    Approved and edited all communications and copy. Led catalog and marketing campaign development. Architected meeting flow and wrote scripts for national sales events. Hired and managed writers and translators.

  • Copywriter

    • Nov 2008 - Aug 2009

    Defined company tone, voice and style guide. Wrote all sales force communications, promotional and product copy for catalogs, websites, sales tools, speeches, and messages from executives.

• 

  Self-Employed

  • Freelance Writer

    • Jan 2008 - Jan 2009

    Wrote web, e-newsletter and print newsletter copy for a variety of small- to medium-sized businesses on topics that ranged from natural health and vitamins to professional printer services.

• 

  McGraw-Hill Education

  • Greater New York City Area

  • Senior Marketing Manager

    • May 1995 - Aug 1996
    • Greater New York City Area

    Senior marketing manager for science and engineering publishing programs.

• 

  Van Nostrand Reinhold

  • Greater New York City Area

  • Marketing Manager

    • Mar 1993 - May 1995
    • Greater New York City Area

    Marketing manager for architecture and design publishing programs.