Experience

• 

  Charton Hobbs

  • Greater Toronto Area Metropolitan Area

  • Vice President Business Development (Charton Hobbs Group of Companies)

    • Sep 2020 - Present
    • Greater Toronto Area Metropolitan Area

    Identify, develop and execute new beverage alcohol brand acquisitions/growth opportunities across the three companies in the Group.Strategic route to market, trade development, regulatory and compliance consulting. Special projects for the company's existing clients.

• 

  Escalade Wines & Spirits

  • Toronto, Canada Area

  • General Manager

    • Oct 2017 - Sep 2020
    • Toronto, Canada Area

    Strategic direction of a national Canadian beverage alcohol sales distribution company owned by Concha y Toro, 5th largest wine company in the world.Leadership strategy focused on sales and profit growth, client network development, building a diversified multi-brand portfolio, driving innovation and developing strong talent coast to coast.

• 

  Charton-Hobbs Inc.

  • Canada
  • Beverage Manufacturing
  • 100 - 200 Employee

  • Vice President Strategic Planning/ Vice President European Portfolio Ontario

    • 2013 - Oct 2017

    Dual national and regional role at Charton-Hobbs, the largest private wine and spirits company in Canada representing global and luxury alcohol brands : - VP Strategic Planning: Responsible for new business acquisitions and strategic corporate initiatives.- VP European Portfolio Ontario (Key Account Manager LCBO): Planning, development and execution of European wine brands and Moët Hennessy Champagnes portfolio in Canada's largest alcohol market, managing revenues in excess of $60 million.

  • Vice President National Marketing

    • 2012 - 2013

    Spearheaded corporate marketing initiatives and built and delivered annual and strategic plans across the portfolio. Led a team of brand managers responsible to drive trade and consumer programs to grow revenue.

  • National Marketing Director

    • 2007 - 2012

    Responsible for directing and managing marketing investments across the entire wines and spirits portfolio to achieve revenue goals.

  • National Brand Manager

    • 2002 - 2007

    Brand planning, annual marketing budgeting and program execution.

• 

  Samsung Electronics

  • Marketing Manager

    • 2000 - 2002

• 

  Southwestern Advantage

  • Sales Representative

    • 1996 - 1998

    University summer job: Classic sales and sales management training at America's oldest direct sales company.