Experience

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  Geek Town USA

  • Farmington Hills, Michigan, United States

  • SEO Director

    • Sep 2020 - Present
    • Farmington Hills, Michigan, United States

    Geek Town USA is a full service digital marketing services company. We strive to deliver cutting edge, technologically backed marketing solutions for each and every one of our clients. We are laser-focused on reaching your core customer to grow your business and expand your brand. In the challenging realm of “big data,” we’re here to help you refine your advertising reach to the finely targeted audience that makes the most sense for results and budget.

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  SilverFox SEO

  • Provo, Utah Area

  • Director of SEO

    • Jan 2020 - Jun 2020
    • Provo, Utah Area

    • SEO Audits of client websites, including analysis of technical issues, site architecture, keyword targeting and content-related SEO issues• Backlink analysis of client websites, including identification of link SPAM issues• Google My Business analysis and optimization, including problem-solving• Citation analysis• Crafting SEO strategies for clients and working with clients to get approval on and launch SEO campaigns• Creating content for client sites• Strategizing and helping execute on linkbuilding, citation building, content creation• Analysis and implementation of additional marketing tactics including SEM, Social Media and other tactics.• Management of outside service providers and technologies to assist in campaigns.

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  MWI

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Search Engine Optimization Analyst

    • Dec 2018 - Jun 2020

  • Director of SEO & Content Marketing

    • Apr 2016 - Nov 2018

    ● Produce enterprise-level content marketing strategies with data-driven buyer personas● Train and educate content strategists ● Outline SEO content needs for clients: filling KW gaps, identifying converting messaging, and article ideation ● In-depth SEO Technical Audits ● Backlink Profile Analysis● In-depth Content Audits for existing content● UX / Conversion Recommendations and Testing● Create and manage content marketing campaigns● Speaking/Writing ● Usability and user behavior analysis● Strategic coordination with Paid Media, and Account Management teams ● Contractor management

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  Adrian Digital Marketing

  • Adrian, Michigan

  • President, Chief Strategist

    • Nov 2017 - Jan 2020
    • Adrian, Michigan

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  Arizona Innovation Marketing Association

  • Phoenix, Arizona Area

  • Board Member- Content Marketing Chair

    • May 2015 - Dec 2016
    • Phoenix, Arizona Area

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  Gate6 Agency

  • Phoenix, Arizona, United States

  • Director of Search Marketing

    • Aug 2013 - Dec 2015
    • Phoenix, Arizona, United States

    • Responsible for developing SEO strategies that meet client goals and objectives• Works closely with our social, content, and development teams to create integrated search engine marketing plans• Makes strategic decisions related to search engine optimization tasks and deliverables• Coordinates SEO audits and presents findings and recommendations to stakeholders • Conducts SEO training for clients and internal team members• Shapes SEO deliverables and keeps up-to-date on emerging SEO strategies, the latest tactics, and algorithm changes• Serves as a thought leader and develops the practice area to maximize client success

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  Ethology

  • Scottsdale, AZ

  • Search Performance Strategist

    • Jan 2012 - Mar 2013
    • Scottsdale, AZ

    • Provide strategic SEO recommendations for client websites• Perform Search-related competitive analysis• Perform technical SEO audits for client websites• Provide technical SEO support for in-house and third-party development teams for new website builds and redesigns• Perform SEO campaign analysis and management • Perform Search-related content audits• Provide on-page optimization elements for client sites• Provide content direction for new and existing web pages and blogs• Provide site hierarchy plans for client redesigns and new builds• Provide standard and custom reporting for SEO clients• Provide conversion flow analysis and recommendations

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  VERGO Interactive

  • Tempe, AZ - ASU Skysong

  • Web Content Strategist / Information Architect

    • Apr 2010 - Dec 2011
    • Tempe, AZ - ASU Skysong

    • Provide comprehensive site hierarchies and wire frames to Creative and IT for new website builds and redesigns• Provide search-optimized functionality documents to Creative and IT for new website builds and redesigns• Manage web content for all blogs and website properties• Provide relevant content plans to offsite writers for new website builds and redesigns• Create and execute social-media oriented editorial plans for blog sites• Recruit and manage high-quality, offsite writers for relevant blog and website content • Provide conversion flow analysis and SEO recommendations for Creative and IT• Provide SEO site analysis and recommendations for client websites• Provide monthly SEO reporting to executives

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  Cowgirl Interactive

  • Scottsdale, AZ

  • Content Analyst / Document Consultant

    • Nov 2009 - Jan 2010
    • Scottsdale, AZ

    • Contracted to overhaul current writing team• Provided marketing business intelligence• Wrote/crafted complete SOW template• Created several SOWs for potential Cowgirl clients

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  Empirical Marketing

  • Scottsdale, AZ

  • SEO Web Content Manager

    • Oct 2008 - Oct 2009
    • Scottsdale, AZ

    • Systematically directed content-oriented “clean up” projects for existing websites ensuring prevailing SEO standards and the publication of unique and compelling content• Acted as Project Manager, coordinating efforts between multiple departments for major website redesigns • Hired, trained and managed a team of 12 part-time, off-site content writers• Hired, trained and managed a small part-time, in-house content staff • Aided programmers in the development of a nearly-automated CMS • Outlined relevant content and design-oriented A/B and click-tracking tests to assess best conversion practices• Worked closely with the Creative Director to ensure appropriate advertising messages and design/display • Maintained a portfolio of over 20 blog sites with frequent updates & staffed content for over 300 websites• Monitored WMT and Analytics for high-value properties and resolved any content issues • Ensured that all web content met established SEO standards and worked closely with developers to assess any technical challenges in displaying the content • Ensured that all web and blog content was: unique, appropriate, well-written, accurate, indexable and thematically relevant

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  ITI Consulting & AZB Online

  • Phoenix, AZ

  • Web Content Manager

    • May 2007 - Mar 2008
    • Phoenix, AZ

    • Oversaw production of all web content and projects related to the website • Wrote, edited, and proofread new advertising content• Trained and managed a small team of full-time, onsite content writers• Established SEO content procedures• Ensured that all documents met established SEO content standards and worked closely with developers to assess any technical challenges in displaying the content as well as page crawlability• Met regularly with clients to assure accurate marketing message• Created and maintained all operations documents and templates

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  Godder, LLC

  • Remote

  • Document Specialist

    • May 2006 - Feb 2007
    • Remote

    • Contracted to assist in writing successful business proposals for the telephony industry• Completed initial draft of white paper documentation for software product • Worked closely with developers to avoid patent infringements

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  Larry John Wright Inc.

  • Mesa, AZ

  • Print Production Coordinator

    • Nov 2004 - Mar 2006
    • Mesa, AZ

    • Acted as liaison between clients and a team of graphic artists for creation of print advertisements at full-service agency• Coordinated print production schedules and print specifications with local and national publications• Worked closely with clients, account executives, media buyers, and media outlets to ensure effective print campaigns• Copywriting, marketing and design responsibilities

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  CCBill

  • Tempe, AZ

  • Web Technician

    • Feb 2002 - Dec 2002
    • Tempe, AZ

    • Provided on-call technical support for webmasters and users of eCommerce/internet billing sites • Resolved OS password protection issues for Linux and Windows

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  The Source Network, LLC.

  • Scottsdale, AZ

  • Technical Writer - data mining software

    • Sep 2000 - Aug 2001
    • Scottsdale, AZ

    • Provided intellectual property documentation and user manual for data mining software• Provided language parsing guidance and relevant lexicon to developers for development of natural language processor