Experience

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  stichd

  • Hong Kong SAR

  • Regional Marketing Manager

    • Oct 2022 - Mar 2023
    • Hong Kong SAR

    Daughter company of PUMA Group● Completed ongoing management and marketing tasks with seamless handover on a tight timeline ● Liaised with appointed regional creative agency to produce marketing materials for SEA E-comm platforms and Tmall ● Selected and arranged new season legwear, bodywear and swimwear products for photoshoot to create additional marketing collateral for future campaigns● Prepared, sorted and organized new seasons sell-in assets and sell-out assets for distribution and access to sales team and distributors; product catalogues, B2C campaign images, sales deck● Directed social media strategies and schedule social media postings ● Allocated advertising budgets for 2023 and kept all the actual marketing expenses in 2022 within budget● Worked closely with the Product Development team in developing new products suitable for the APAC market

• 

  Bollé Brands

  • Hong Kong SAR

  • Marketing Manager, Asia

    • Jul 2018 - Mar 2021
    • Hong Kong SAR

    ● Strategized marketing activities of 5 sunglasses brands (Bollé, Serengeti, Bollé Safety, Cebe & SPY) across 8 Asia countries (Greater China, SE Asia, Japan & Australia)● Set regional marketing goals and execute marketing strategies for SEA region, resulting in a 20% increase in revenue and acquired 3 new distributors, which increase 5% in market share● Collaborated with Sales teams to ensure alignment of marketing and sales strategies, provide seasonal product training materials to distributor partners and retailers● Monitored 8 distributors in executing integrated marketing campaigns across offline and online channels, including email, social media, and events● Conducted market research to identify customer needs and preference, and collaborated with local agencies to maximize brand awareness

• 

  Oregon Scientific (A member of IDT Group)

  • Hong Kong SAR

  • Product Marketing Manager, Global

    • Aug 2015 - Jun 2016
    • Hong Kong SAR

    ● Developed corporate marcom strategy focused on achieving overall company goal ● Collaborated with cross-functional teams including product management, sales and executive leadership to align marketing initiatives with those objectives● Optimized product launch budget through collaboration with product management, resulting in 30% cost reduction without sacrificing impact

• 

  Otter Products

  • Hong Kong

  • Regional Marketing Manager, APAC

    • Mar 2012 - May 2015
    • Hong Kong

    ● Led a team of 4 marketing professionals, providing guidance and mentorship to ensure their professional growth and development, while overseeing marketing efforts in 7 Asian markets (Taiwan, Malaysia, Singapore, Thailand, Japan, HK & Macau) ● Developed and implemented brand positioning strategies that resonated with the target audience; leveraging market research to identify customer pain points and preferences and create messaging that differentiated the brand from competitors● Created compelling product stories that engage customers and drove sales through a content marketing program that included case studies, blog posts, social media updates and email campaigns that leveraged storytelling to connect with customers● Developed partner enablement programs that provided training and resources to distributors and channel partners, including sales and marketing training, access to marketing collateral and tools, and ongoing support from the marketing team● Demonstrated a deep understanding of distributor partners’ needs and preferences, developing customized marketing programs and tolls that support their unique business objective● Analyze campaign performance, leveraging data-driven insights to make recommendations for future campaigns that reflected trends and consumer behavior

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  Lashou Group Inc

  • Hong Kong SAR

  • Senior Sales Manager

    • May 2011 - Mar 2012
    • Hong Kong SAR

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  Emarsys

  • Hong Kong

  • Sales Manager

    • Dec 2010 - Apr 2011
    • Hong Kong

• 

  Ming Pao Weekly 明周｜ 明報周刊

  • Hong Kong SAR

  • Senior Sales Executive

    • Nov 2007 - May 2009
    • Hong Kong SAR

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  South China Morning Post

  • Hong Kong SAR

  • Sales Executive

    • May 2006 - Oct 2007
    • Hong Kong SAR