Experience

• 

  SMU Academy

  • Singapore

  • Graduate Student Researcher

    • Jan 2023 - Present
    • Singapore

• 

  Kao Corporation

  • Singapore

  • Brand Educator

    • Apr 2021 - Jan 2023
    • Singapore

• 

  Coty

  • Singapore

  • Research and development stylist

    • Mar 2020 - Apr 2021
    • Singapore

• 

  Kao Corporation

  • Singapore

  • Brand Education Executive

    • Jul 2017 - Mar 2020
    • Singapore

    • Education Service call: Visiting our customers all over in singapore• Academy Education training: Conducted academy programmes to external ( Customers ) and internal ( Staffs ) regarding Goldwell and KMS brands • Events and seminars : Assist and executed of External outdoors, product launch events, and seminars, oversee stylist training with Global trainers• Conducting In Salon training on Product Knowledge & Retail management.• Product Testing: Execution and assessing two products • New product development: Preparation and discuss with brand executive of the New product seminar and events• Trade marketing promotional advices tips for the salons• Acting as Trade marketing associate to demonstrate the advantages of our brand to salons• Evaluating with brand executive of topline and bottomline products• Liaise with brand executive of product’s promotion planning.

• 

  Luxasia

  • Brand Education Executive, (Aveda), (Wella)

    • Feb 2016 - Jun 2017

    • Responsible for Fast Consumer Moving Goods Salon Professional product’s and Retail products Education• Plan for education across all brands, taking into consideration company strategy as well as customer segmentation strategy, in order to support Customer Business Development (CBD) in strengthening market position• Implement Salon Professional developed education concepts and measures (and adapt to meet local needs in order to develop technical and business building know-how and abilities of our business partners.• Planning Organizational Capability and Capacity education• Support drive & track the Education Go-To-Market strategy execution• Work closely with Estee Lauder and P & G Regional education manager on planning Go-To-Market strategy• Support on Products launch events implementation and planning• Travelled to Malaysia KL to support the Aveda and Wella team for In salon product training.

• 

  OSAC International College

  • Academic Program Manager/Marketing executive

    • Jan 2014 - Feb 2016

    • Handled and managed Edu trust Academic Policy and procedure criteria 5.0 to 5.7, Also programme leader and lecturing Pearson Level 5 Business and Hospitality programmes, CTH level 4, and Diploma programmes. • Assisted Business Development Manager adopting some Above the line & Below the line promotion techniques : • Internet : Assist BDM in monitoring Google pay per click ad words by brainstorming together for effective keywords and response from the PPC.• Facebook marketing : Assist BDM in monitoring facebook advertising content by constantly posting pictures of event happening, and also brainstorming for looking for appropriate demographic audience. • Billboard advertising : Monitoring and answer queries through billboard advertising for our short course• Newspaper advertising: Monitoring and answer queries through newspaper advertisement.• Sales promotions: Analysed competitor pricing and evaluating the findings• Direct mail: liaising with external companies for leads for emailing the course offering promotion• Travel to Education Trade fairs in Singapore and JB to recruit potential students• Liaising with graphic designer of content for our promotions, brochures facebook advertising banners, education trade fair banners and website information, T-shirt design, pen, carrier bag, cap.• Liaising External agents from other countries on student recruitment

• 

  TONI&GUY

  • Central Business District, Singapore

  • Franchisee/ Marketing Executive

    • Jun 2011 - Jun 2014
    • Central Business District, Singapore

    • Operational:• Evaluating monthly sales figure report and guide the team members• Building up good customers retention for providing quality skills and services • Constantly motivate team members by identifying performance gap for in their technical and retail skill. • Provide weekly training to the team members to enable them to equips themselves to improve their technical skill and retail skill• Handling salon financial and operational matters to HQ• Conduct ( train the trainer ) to key team member and guiding them to be trainer• Resolving Customer complaints in a tactful manner.• Involved in presenting Toni & Guy haircut collection at the Academy and salon• Marketing:• Collaborated with ELLE, Cleo magazines house for Hairstyling photo shoot for building up awareness.• Sponsoring bloggers to blog about the essensuals branding online• Work along with Toni&Guy Marketing Director to execute Quarterly salon promotional plans and retail product promotion.• Work closely with our Supplier partner Wella for supporting samples for our customer promotion activities for our salon customers, and also products point of sales display materials.• Collaborated with JP Morgan banks and OCBC banks for their staff discounts• Collaborated with DBS and Cleo magazine for public discount. • Plan promotion deals with groupon and constantly meet up with my team members to ensure they have the abilities to handle the promotion schedules• Monitoring client spending history on CRM system and plan with marketing director and team member on upselling • Branding building awareness: Logo on carrier bag with gifts to customers

• 

  Institute of Technical Education

  • Lecturer

    • Dec 2008 - Jun 2014

    • Teach Higher Nitec in Business Administration “ Human Resource Administration’ and Nitec in Hair Fashion & Design• Set ITE “ Human Resource Administration, Advanced Hair colouring, Basic Haircutting’ National Exam Papers.• Module coordinator of ITE “ Advanced Colouring modules “.• The setter and moderator of the exam questions• Marker for National practical and theory examination papers.• Plan and deliver the lessons in a clear and appropriate manner.• Monitor and maintain high student morale and motivation.• Ensure student discipline.• Class Advisor for 20 Students

• 

  TONI&GUY

  • Style Director/ Academy Trainer

    • Jul 2002 - Nov 2008

    • Responsible for high quality service client satisfaction• Involved in academy training and salon training• Presents haircut demonstration to foreign group of students• Involved in Hairstyling for Fashion shows, magazine photography shoots.