Experience

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  TIRA INTERNATIONAL CONSULTING CO. LTD

  • Bangkok

  • Leadership Expert, Author, Trainer,

    • Mar 2018 - Present
    • Bangkok

    sharing experiences and thoughts to new projects in terms of shopping mall development process,Concept creativity,Layout ,traffic flow,Retail planing, leasing strategies and plan,Marketing etc

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  Patum Rice Mill And Granary Public Co Limted

  • Bangkok

  • Independent Director

    • Feb 2017 - Present
    • Bangkok

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  Bangkok University

  • Bangkok

  • Parttime Lecturer

    • Jun 2017 - Present
    • Bangkok

    teaching The Business Opportunity at Master of Entrepreneurship management faculty, Bangkok University

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  OCCC Asia

  • Bangkok

  • Leadership Development Specialist

    • Aug 2017 - Present
    • Bangkok

    diagnosis the leadership issues and customise training curriculums/models to overcome the issue and design development programs to match each executive /leader in position or hi-potential talents .as well as providing training service in the form of Mastermind group, individual or group Mentoring /coaching

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  One Click (Thailand) Co.,LTD

  • 24th Floor, 21 Viphavadi-Rangsit Road, Jomphol, Jatujak, Bangkok, Thailand 10900

  • Managing Director and Founder

    • Oct 2011 - Present
    • 24th Floor, 21 Viphavadi-Rangsit Road, Jomphol, Jatujak, Bangkok, Thailand 10900

    we provide professional consultancy on Shopping mall and property development. Our services include Concept,Design,and Positioning formulation.Market and shopper reseach,Marketing and Leasing ,Mall management and tenant relationship management.

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  Tesco Lotus(Ekchai Distribution System Co.Ltd.,)

  • SVP Mall & Media Management

    • Oct 2000 - Apr 2012

    Role & Responsibility - Accomplish mall strategies, Long term business plan, mall management policy and mall marketing strategy- Lead the team of over 200 employees - Manage shopping mall and media income nationwide- Accomplish shopping mall concept,positioning and ideal design.Give direction for Mall’s layout, look and feel, traffic flow and tenants mix)Key accomplishments in Mall and Media Role: Achieved the highest shopping mall income and profit in Tesco Group since 2004 till present•Delivered higher than given target for seven consecutive years•Double profit in 3 years with over 22% growth each year •Achieved Blue (excellent) rating for strong high performance team (High staff morale & productivities with positive attitude & good at working under pressure) for three consecutive years.•New initiatives in every new Mall•Strong networking, positive relationship and service with tenants (Tenant Satisfaction View Point showed in 2006 and 2007)•Salaya, Lamlookka store were recognized and received a compliment from Philip Clark, one of UK Board member and designate CEO,as the most beautiful store in Tesco Group•Launched new Community Malls since January 2008•Developed concept, branding and launched new Shopping Mall so called Plus Mall in January 2009

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  Herbalife (Thailand) Co., Ltd.

  • General Manager

    • Nov 1999 - Sep 2000

    Responsibilities:Full function of managing the companyAccomplishments: • Restructured company organization and staff fringe benefits Cost reduction in operation by 30%• Improved Service Satisfaction, which leads to 27% sales uplift in 6 months •Changed & Developed way of working & simplified operation process

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  Actmedia (Thailand) Co., Ltd.

  • Managing Director

    • Jul 1996 - Nov 1999

    Responsibilities: Full function of managing the companyManaging 4 departments namely, Finance & Accounting, Sales &Marketing, Retailer Relationship and Operation. Total staffs 30 pax.Accomplishments: •Increased sales from 10 millions to 100 millions in 8 months.• Re-organized the organization structure and working process to increase efficiency, be more systematic and better internal communication among the staff.• Accomplished a new personal policy.•Cost reduction in operation from 11% to 2% and double profit to 35 millions in 1997.• Received “Fastest Sales Booking Award - 1996” in Bali’s Actmedia International Conference and “Highest Sales Achievement in Asia Award – 1997” in Chicago’s Actmedia’s M.D. Meeting.•Being recognized Worldwide as the fastest sales growth country.

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  Pepsi-Cola (Thai) Trading Co., Ltd.

  • Marketing Manager – Flavor

    • Jun 1994 - Jun 1996

    Responsibilities:- Regional marketing for Indochina, SEA- To accomplish a marketing and promotion plans- To establish regional marketing featuring standardized marketing, advertising campaign and promotion activities to be in line with HQ guideline and strategies.- To monitor the execution and implementation of each country in a way that support brand building.- To facilitate better marketing cooperation and information.Accomplishments: • Winning Pepsi “Oscar Award” in 1996 for best overall Mirinda Marketing Campaign Worldwide.• Increased 23% sales volume and gained 6% market share.• Increased Brand Awareness from 4% to 32%.

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  Diethelm & Co., Ltd. – Food Products Division

  • Sr. Product Manager (Jan 93 – May 94)

    • Oct 1990 - May 1994

    Responsibilities:- Product management for Heinz and baby food products for Retail Channel.- Sales and Product management for Food Service Channel.Food Services Channel- To initiate and accomplish marketing and sales plans for Cateringdepartment which is assigned to distribute all food products of Food Products Division to food service segments. All brands in charge are:- Heinz -Equal -Lee Kum Kee -Celora- Nutella -Hero Jam -Coffee Top -Twining Tea- To manage and coach an Asst. Sales Mgr. to work effectively andefficient in supervising her Sales forces to enhance their salesperformance according to given sales plan.- To supervise a Sr. Product Supervisor on product managementfunctions and elevate her marketing implementation skill.Accomplishments: • Strengthened sales force team, reduced turnover and restructured staff role & responsibilities.• Improved stock control and delivery processes• Achieved 141% sales over target within 9 months• Successfully expanded market to upcountry and dominated all firstclass hotels.2nd Position: Product Manager (Jan 92 – Dec 92)1st Position: Asst. Product Manager (Oct 90 – Dec 91)Responsibilities: - To monitor the implementation of all related marketing activities, Advertisement, research and product development, etc.- To supervise a Sr. Product Mgr. who was assigned to handle “Heinz” brand and monitor product management functions.To coordinate mutual operation between principles (factory or HeadOffice) and Diethelm.Accomplishments: • Increased market share of Heinz Products (sauces) from 4% to 16%.• Triple sales volume of Heinz Baby food.• Increased brand awareness to be second top of mind after market leader “Rosa”.

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  Nestle Products (Thailand) Inc.

  • Asst. Product Group Manager

    • Mar 1990 - Sep 1990

    Responsibilities: - To operate on product management function for Maggi seasoning Cubes and powder.- To initiate and implement marketing activities.