Bio
Credentials
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IELTS Exam | Score 7.5 - Equivalent to C1 level on Common European Framework of Reference for Languages
British Council | IELTS - International English Language Testing SystemMay, 2015- Jun, 2026 -
Introduction in Rasch Modelling - prof. dr. William J. Boone - Certificate of Attendance
University of Sarajevo; Faculty of Matemathics and ScienceJun, 2014- Jun, 2026 -
CILS QUATTRO-C2 - Certification of Italian as a Foreign Language
Universita' Per Stranieri Di SienaJun, 2013- Jun, 2026 -
Structural Equation Modeling - Certifacate of attendance
Association of psychologists in Federation of Bosnia and HerzegovinaMar, 2013- Jun, 2026 -
GfK NewComer Academy - Basics of marketing research and research methodologies - Certifacate of attendance
GfK Austria, ViennaOct, 2010- Jun, 2026 -
B1.2.2 - Certification of Business English
Interlingua International House SarajevoJun, 2007- Jun, 2026
Experience
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Austria
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Information Technology & Services
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1 - 100 Employee
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Executive Director BA Branch office
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Oct 2023 - Present
Managing Director of the local branch of Reppublika Data Analytics & Technologies in Bosnia and Herzegovina-Overseeing daily operations of the local branch-Handling invoicing and payments-Managing human resources-Ensuring smooth office functioning-Addressing legal and tax matters-Reporting to HQ
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Product Owner
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Oct 2018 - Sep 2023
Agile Product Owner for PAM (Reppublika Panel Manager)- Working on continuously improving the product to deliver value to the client and to ensure software delivery on time- Representing the PAM tool internally and externally, fostering strong relationships with key stakeholders and identifying / solving dependencies with other product owners.- Specifying the product release roadmaps and user stories considering business and client values- Managing the agile developers team to optimize teams and individuals to deliver the best quality software that furthers company goals- Defining and designing new features and improvement of existing ones- Sales support (including knowledge sharing and presentations) and clients onboarding- Technical support - second line of support- Key Account Management for PAM customers and re-sellersTools used: MS Office, Jira, Confluence, Trello, Kendis, Asana, Tiledesk, Freshdesk
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Bosnia and Herzegovina
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Education Management
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1 - 100 Employee
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Business Product Owner
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Dec 2016 - Present
Strategic Decision-Making: Making choices that drive growth and innovation.Financial Management: Ensuring stability and growth through precise financial management.Global Sales Support: Supporting international sales efforts.Partnership management: Facilitating seamless interaction with international partners and resellers.Operational Guidelines: Setting clear operational rules for the company and global partners.Product Development: Steering the strategic improvement and innovation of our edu720.
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Co-founder
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Oct 2015 - Nov 2016
Innovative Product Design: Creating edu720 with a focus on analytics for better user experiences.Compelling Marketing Materials: Developing engaging marketing content to boost user interest.Establishing Operations: Setting up legal and procedural foundations for company launch and operation.Talent Recruitment: Leading the recruitment process to build a skilled team.Client-Centric Sales: Spearheading client meetings, proposals, and presentations for successful sales.Exceptional Customer Service: Cultivating strong customer relationships and addressing their needs effectively.Efficient Office Management: Ensuring streamlined operations for a productive workspace.
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Guest Lecturer
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Oct 2014 - Present
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Sarajevo
Guest Lecturer at School of Economics and Business Sarajevo on the Market Research Course - Master Studies.
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Insights and Market Research Manager at GfK Global Digital Market Intelligence Team
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Nov 2016 - Sep 2018
Research and project management for international digital research projects.Insight and Research Manager, Data Analyst and Specialist for purchase and consumer journey digital projects. Team expert for GfK Path Explorer digital projects.Providing assistance in product management and development of digital market research tools.Managing projects within dislocated data production and analytics hubs around the world.Generating process improvement ideas to streamline project delivery.Providing assistance in creating proposals for international digital research projectsDeveloping a solid working relationship with all internal and external contacts to gain an understanding of their business needs, respond proactively to those needs and manage expectations.Tools used: MS Office, Hue, SPSS, Jira, Wrike, Confluence.
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Senior Research Consultant
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Jan 2016 - Dec 2016
Additional to the Research Executive / Project Manager duties, main responsibilities involved:KAM & Client Service for all Financial Market Research projectsKAM & Client Service for all Mystery Shopping projectsAccount management for several clients from Technology, FMCG, Retail & Telecommunications industries.Building relationships with clients, administration and CRMTeam consultant for all projects in the companyWriting recommendations and fact based consultancy
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Research Executive / Project manager
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Apr 2012 - Dec 2015
Main responsibilities:Account management & Client service – sales management, communication and building relationships with clientsProject and research management for local and international clientsDeveloping research plans customized on client’s needs; designing research offersDeveloping questionnaires, samples and research methodologiesCoordinating and checking all stages of the project (project setup, fieldwork, data analyses, reporting)Constant monitoring of the schedule to make sure this is metEffective communication with clients throughout all phases of the project, discussing in detail all requirements and limits, ensuring a perfect understanding of what is needed Data analysis, report design and writing – including conclusions & recommendationsDelivering reports and presentations to the clientsWriting and publishing PR articlesAreas of expertise: Brand and communication research, Segmentation, U&A studies, Mystery ShoppingIndustries: Financial Services, Technology, FMCG, Retail, Telecommunications, Automotive
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Junior Researcher / Junior Project Manager
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Jul 2011 - Apr 2012
Additional to the assistant researcher duties, main responsibilities involved:Responsible for running all market research projects from the financial sector (performance tracking, ad pre and post testing, mystery shopping and ad hoc projects)Responsible for running all mystery shopping projects (across multiple industries - Financial Services, Retail, Automotive, Consumer Goods)Responsible for running quantitative studies from offer to reporting stage and support the senior and executive consultants in all aspects of project delivery and client serviceAttending client meetings with a senior/executive researcher for discussing the briefResearch design and the development of the questionnaireData analysis and interpretation of findings, report writing and delivering the results / solving further requests from client sideClient service (keeping the clients updated with the status of the projects) including answering and solving the clients requests on the projects in course Writing proposals based on client’s needs
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Research Assistant
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Jul 2010 - Jul 2011
Main responsibilities:Leading mystery shopping projects for clients from the Financial and FMCG sectorsPerforming tasks in Excel and SPSS, working with tables, cross tabulations, calculating tests between series of data in ExcelData visualization and report preparation for senior research managersGathering information necessary for desk researches from secondary sources Translation and adaptation of questionnaires and reports Quality assurance of data in reports and presentations Attending meetings with clients accompanied by a senior or executive researcher
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GfK
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Sarajevo, Bosnia and Herzegovina
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Assistant (Student - part time job)
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Nov 2008 - Dec 2009
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Sarajevo, Bosnia and Herzegovina
Main responsibilities:Performing tasks in Excel and SPSS, working with tables, cross tabulations, calculating tests between series of data in ExcelData visualization and report preparation for senior research managersGathering information necessary for desk researches from secondary sources Other...
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Education
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2010 - 2015School of Economics and Business Sarajevo
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2005 - 2009School of Economics and Business Sarajevo
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2001 - 2005First Gymnasium Sarajevo
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References
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