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Bio

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Credentials

  • Social Media for Leadership
    LinkedIn
    Jun, 2021
    - Mar, 2026
  • Basic Mountaineering Course
    Nehru Institute of Mountaineering
    Apr, 2017
    - Mar, 2026
  • Masterclass on Digital Marketing Fundamentals.
    IIDE - The Digital School
  • Photography
    Institute of Photographic Art - India

Experience

    • Creative Consultant
      • Mar 2018 - Present

      Working as creative content director and strategist for various production houses and brands to deliver content.- Develop a digital video content strategy that accurately reflects each product's marketing strategy and elevates it to a new level.- Strategizing operational growth and scaling up processes to align Production & Post workflows/ resources with the ever-changing business needs.- QC the final deliverables & make sure that the quality content is going live.

    • Assistant Director
      • Mar 2018 - Sep 2018

      Worked on defense documentaries for Discovery Channel, and History TV18. Handled various responsibilities in pre & production team - scheduling shoot, crew co-coordination& management, filming for the Shows: Breaking Point High Altitude Warfare School & Special Operations: India 'Pathankot

    • Video Business Manager
      • Apr 2023 - Apr 2024
      • India

      -Led strategic initiatives including the establishment of the Video Division, production pipelines and the development of content plans for Four YouTube channels at EssentiallySports. Successfully generated a total of 13 million+ views across four distinct sports niches.-Crafted tailored content strategies for social media platforms, leveraging a comprehensive understanding of market trends and organizational objectives.-Meticulously planned and executed channel strategies to optimize content alignment with company goals.-Raised and trained a team of 20 members, including Deputy Business Managers, Video Producers, and Editors. and Provided strategic leadership to enhance team performance and efficiency.-Oversaw resource allocation and project management to ensure seamless workflows and timely project completion & Maintained stringent quality control standards throughout projects.-Drove cross-functional collaboration to achieve measurable outcomes.

    • Associate Producer
      • Jun 2021 - Aug 2022
      • Remote

      Supporting Brand Director/manager in the creation of franchise formats, including branded content as well as clip-based formats.Curation for the best user-generated content for "People Are Awesome", "WeatheSpy" & "Spotlight" across Facebook, Snapchat, YouTube, TikTok, Instagram & Twitter.Performing QC and optimization clip choices and thumbnail selections to increase the watch time & revenue.Viral clip selection and creative execution of single clips and compilations to Achieve over 100M views on social generating revenue of over $10,000.Training and supervising multiple editors, new associate producers & coordinators.

  • Rusk Media
    • New Delhi Area, India
    • Video Director/Channel head
      • Sep 2018 - Dec 2020
      • New Delhi Area, India

      Lead Tech YouTube channel “Recharge‟ 800k subscribers for the Rusk network. Creating and managing different web shows & series for sister channels. Handling web series called"FML", “Served”, "Hundred rupee hunger" and working on pre & production of new concepts to create and develop multimedia (audio/video) content for YouTube and Web while working independently, as well as part of a team to establish project deliverables.

  • NDTV
    • New Delhi Area, India
    • Production Assistant
      • Dec 2016 - Mar 2018
      • New Delhi Area, India

      Working for news broadcast channel in PCR on various functions like CG, floor manager, cameraman…while taking care of the technical requirements of Studio shows & Outdoor events.Car & Bike Awards 2016, Gadget Guru Awards 2017.

  • ....
    • Mumbai Area, India
    • Creative Associate
      • Jul 2016 - Nov 2016
      • Mumbai Area, India

      Creative Associate- The House Of OriginalsAssistant Director- Aatman Innovations Pvt Ltd.Working on non-fiction projects and handling pre-production, overseeing logistics, shooting, and assisting the Director. Apart from that close coordination with the crew, and managing deadlines.

    • Field Assistant
      • Feb 2016 - Jun 2016
      • Bangalore

      Working on a Documantries as an AD and handling pre-production, overseeing logistics, and filming wildlife. Apart from that close coordination with the crew, and managing equipment.

  • ...
    • Indore , India
    • Freelance line producer
      • Jun 2013 - Feb 2016
      • Indore , India

      I handled the research, pre-production, overseeing logistics, managed the shoot, and assisted the Director. Apart from that close coordination with the crew, managing deadlines, floor management, etc.

  • The Glitch
    • Mumbai Area, India
    • Freelance Associate Producer
      • Feb 2014 - Feb 2014
      • Mumbai Area, India

      for show Cornetto cupidity call center

    • Volunteer
      • Oct 2013 - Nov 2013
      • Panna, Madhya Pradesh, India

      Participated in the deployment of spore stations & camera traps and taking lead for logistics, Team management.

Education

  • 2014 - 2016
    Educational Multimedia Research Centre, Devi Ahilya Vishwavidyalaya
    Master of Science (MSc), TV production & management
  • 2010 - 2013
    Devi Ahilya Vishwavidyalaya
    Bachelor of Science (B.Sc.), Electronic media

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