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Credentials

  • People and Performance Management
    Singapore National Employers Federation (SNEF)
    Mar, 2024
    - Apr, 2026
  • Decision Making & Stakeholder Management
    SMU Academy
    Feb, 2024
    - Apr, 2026
  • Adaptability (Intermediate)
    Singapore Institute of Management
    Jan, 2024
    - Apr, 2026
  • Skills for Supervisory Management
    Singapore Institute of Management
    Jun, 2023
    - Apr, 2026
  • (EFPA Level 2) Online Occupational Test User Training SUSS
    Podium
    May, 2023
    - Apr, 2026
  • Public Policy in Practice
    Civil Service College
    May, 2023
    - Apr, 2026
  • (EFPA Level 1) Online Podium Access Course SUSS
    Podium
    Mar, 2023
    - Apr, 2026
  • The Fundamentals of Effective Data Storytelling
    Singapore Institute of Management
    May, 2022
    - Apr, 2026
  • Effective Stakeholder Management and Engagement for Successful Collaboration
    Marketing Institute of Singapore
    Apr, 2022
    - Apr, 2026
  • Fundamental of Project Management
    Singapore Institute of Management
    Jan, 2022
    - Apr, 2026
  • Wiley Certified Data Analyst
    Wiley Education Services
    Dec, 2021
    - Apr, 2026
  • Fundamentals of the Personal Data Protection Act: Facilitate Compliance with Legislative and Regulatory Requirements
    SkillsFuture SG
    Sep, 2020
    - Apr, 2026
  • Mentorship 4.0 by Temasek Polytechnic
    Gnowbe
    Jul, 2020
    - Apr, 2026
  • Certificate for Effective Public Speaking
    British Council
    Sep, 2019
    - Apr, 2026
  • Statement of Attainment - Perform Advanced Spreadsheet Functions
    SkillsFuture SG
    Feb, 2019
    - Apr, 2026
  • Certificate of Completion – Introduction to R
    Duke-NUS Medical School
    Sep, 2015
    - Apr, 2026
  • Certificate of Attendance - Longitudinal Data Analysis
    NUS Centre for Family and Population Research (CFPR)
    Jul, 2015
    - Apr, 2026
  • Group 2: Students (Human Subjects Research)
    CITI Program
    Feb, 2022
    - Apr, 2026

Experience

    • Singapore
    • Market Research
    • 1 - 100 Employee
    • Manager (Quantitative Research)
      • Apr 2022 - Present

      • Additional job scope of managing a team of junior researchers

    • Assistant Manager (Quantitative Research)
      • Oct 2018 - Apr 2022

      • Project coordination and client servicing• Involve in the operations and coordination of multiple research projects using online and telephone survey methodologies• Conducting literature review and research; data coding, data cleaning and analysis; writing of project and budget, proposals, reports; and other administrative duties

    • Research Analyst
      • Jul 2014 - Oct 2018
      • Singapore

      •Worked in several research projects including two longitudinal panel studies, the Singapore Panel Study on Social Dynamics and Youth Study on Transitions and Evolving Pathways in Singapore, along with other studies such as The Makan Index, Study on Perceptions of Singapore’s History and the Study on Perceptions of Singapore’s Built Heritage and Landmarks. •Project coordination which involves liaising with several ministries including NSCS, NYC, MCI, NHB, HDB and NParks, and the Social Lab’s in-house fieldwork operations team, and/or vendors. •Mentored 4 Republic Polytechnic students from the Diploma in Consumer Behaviour and Research programme and undergraduate interns. •Conducting literature review and research; applying for ethics review through NUS Institutional Review Board (IRB); data cleaning and analysis; writing of project and budget proposals, reports and op-eds; planning and execution of focus group discussions; and other administrative duties. •Worked with researchers Associate Professor Tan Ern Ser, Dr Leong Chan-Hoong and Dr Natalie Pang.

    • Singapore
    • Education Administration Programs
    • 700 & Above Employee
    • Research Assistant
      • Jul 2013 - Jun 2014

      • Assisted research scientist Dr Khng Kiat Hui (Fannie) on her project relating to the study of attention and mindfulness in secondary school students.• Conducting literature review and research, creation of E- prime experimental tasks, data collection, coordination with schools, data entry and coding, data cleaning and analysis, administrative duties.

    • Part-Time Research Assistant
      • Feb 2008 - Jun 2013

      Qualitative data coding using NVivo, audio and video transcription, data collection, administration of experimental tasks to students.

    • Data Analyst
      • Apr 2013 - May 2013

      • Data management and analysis for experimental study on the curriculum structure of a psychology module.• Project principle investigators:Ms Eun-Young Yeo and Ms Lily Lim

    • Freelance Theatre Practitioner/ Performer
      • Jun 2003 - May 2013

      Worked with The Theatre Practice, Singapore Repertory Theatre’s Stage Two, Ordinary Theatre, Mediacorp, FunPlay Workshop, Thinking Theatre, theVoice, Orangedot Productions.

    • Freelance Events Coordinator
      • Aug 2010 - Jan 2013

      • Worked with Lumaxis Pte Ltd and C2 Creative Communications.• Sourcing and coordination of manpower, sourcing of venues and entertainers, liaising with contractors and suppliers.

  • UOB
    • Singapore
    • Bank Assistant
      • Feb 2005 - Aug 2005
      • Singapore

      Administration and Processing of cheque payments.

Education

  • 2006 - 2012
    Singapore University of Social Sciences (SUSS)
    Bachelor of Science (BSc), Psychology
  • 2014 - 2015
    Singapore Polytechnic
    Specialist Diploma in Statistics and Data Mining, Statistics
  • 2022 - 2024
    Singapore University of Social Sciences (SUSS)
    Master of Psychology, Organisational Psychology

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Industry Focus. “Market Research”

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