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Vanessa Wheeler Hurr is a seasoned professional with experience in operations, development, and management. She has worked in various roles, including Vice President of Operations at mindfuli, Member at Drug Policy Alliance, Founder and President of Momentum In Recovery, Chief of Staff at Lionrock Recovery, Director of Development, Project Manager, and Executive Assistant to CEO at Lionrock Recovery, Owner | Lead Photographer at Temerity Photography, Logistics Project Manager and Account Manager at Smilebooth, and Studio Manager and Photographer at Averyhouse. She holds an Associate of Fine Arts degree from The Art Institutes and is a Member of the American Association of Nutritional Consultants.

Credentials

  • Member, American Association of Nutritional Consultants
    American Association of Nutritional Consultants

Experience

    • Vice President of Operations
      • Apr 2024 - Present

    • Member
      • Jan 2024 - Present

      The Drug Policy Alliance advocates that the regulation of drugs be grounded in evidence, health, equity, and human rights.

  • Momentum In Recovery
    • Madison, Wisconsin, United States
    • Founder and President
      • Aug 2021 - Present
      • Madison, Wisconsin, United States

      Dedicated to driving positive and visionary change in the realm of Substance Use Disorder (SUD) recovery, I am the Founder and President of Momentum In Recovery, a Wisconsin-based 501(c)(3) organization. We believe in the power of community-driven support and empowerment. Our mission:🍲 Addressing Food Insecurity: We are deeply committed to supporting individuals transitioning out of homelessness by providing vital nutritional resources, nourishing meals, and empowering education on the importance of food as a love language and foundation for physical and mental well-being. 🚫 Ending Overdose and Reducing Shame & Stigma: Join us as we honor the world’s largest campaign to #EndOverdose. Every year in Madison on 8/31, we’ll host an event on International Overdose Awareness Day and lead the charge to raise awareness about the devastating consequences of drug overdose. Through harm reduction campaigns and collaborations with local organizations, we strive to make a profound impact in our community. #IOAD💡 Providing Treatment Scholarships: We believe that no one should be deprived of the opportunity to overcome SUD due to financial limitations. Through grassroots, state-wide fundraising efforts, we offer life-changing treatment scholarships to ensure that finances never become a barrier on the path to freedom from addiction.👟 Join our endurance racing team: Lace up your shoes, grab your determination, and join us as we conquer endurance races across the US and beyond. We're seeking passionate individuals who are excited about joining our race team and want to fundraise on behalf of Momentum In Recovery.❤️‍🩹 We are dedicated to advocating for the widespread understanding, respect, and safe and legal use of #psychedelicmedicine as powerful treatment tools. We believe in the transformative potential of these science-backed medicines, which have shown promising results in addressing mental health challenges and unlocking profound healing experiences.

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Chief of Staff
      • Mar 2023 - Mar 2024

      ● Served as the key liaison and orchestrator for the CEO, fostering cross-organizational team communication between Marketing, Business Dev, Subscribers, PR, Clinical, and Compliance to strategically plan short and multi-year visions, preserving the brand ethos of treating the whole person (and not just symptoms) of mental & behavioral health disorders. ● Developed the framework and buildout of peer support platform Lionrock.life, overseeing cross-organizational teams to extend care options for people in recovery and individuals on Medicare/Medicaid who faced financial barriers to traditional programs, enhancing accessibility and services for over 13k individuals.● Directed the program development of a cutting-edge Ketamine Assisted Psychotherapy program, harnessing the resurgence of Psychedelic Therapy to treat co-morbidity symptoms of Substance Use Disorder (SUD). Ensuring ethical standards and regulatory requirements US-wide, ultimately positioned the organization at the forefront of progressive mental and behavioral health treatment options when addressing PTSD, anxiety, depression, cravings, and triggers associated with SUD. ● Collaborated closely with CEO and VP to establish strategic partnerships with like-minded organizations. Created a significant increase in organic leads, ultimately reducing CAC. Oversaw the creation of integrity-focused client-facing marketing materials and SEO/SEM campaigns including email marketing, social media content, and website copy.● Orchestrated quarterly off-site meetings for key executives and advisory council members consisting of leading C-suite healthcare professionals. Coordinated travel, lodging, and designed activities for staff retreats consisting of 175+ teammates, building best in class teams.● Designed technical workflows for improved operational processes, reducing operating costs through the implementation of automation touch points, freeing up more time in C-Suite schedules.

    • Director of Development, Project Manager, and Executive Assistant to CEO
      • Apr 2020 - Mar 2023

      ● From conception to implementation, successfully pioneered the development and launch of an e-commerce platform integrated with our peer support offerings, showcasing a diverse range of recovery-focused merchandise featuring custom branding. Established a strategic partnership with a nationwide coffee enterprise, co-branding their product for sale on our platform. Spearheaded inventory management, streamlined order fulfillment processes, and conducted in-depth analysis of customer data to uncover valuable insights for continued improvement. Crafted compelling website product descriptions, continually optimizing content for enhanced engagement. Served as the primary liaison for vendor relationships, ensuring seamless collaboration and alignment with organizational objectives.● Established strategic partnerships with top healthcare C-suite executives and led the conceptualization and rollout of a new B2B workplace wellness Employee Assistance Program (EAP), Lionrock Health. Oversaw marketing and PR campaign initiatives, including LinkedIn Live events, podcast b-roll advertisements, and influencer partnerships.● Created go-to-market playbooks and performed comprehensive analysis of member demographics through curated feedback forms. Implemented agile methodology for consistent improvement on MVP strategic projects, attracting early-adopters and nurturing long-term client relationships.● Contributed to weekly budgeting/analytics meetings. Analyzed and reported onmarketing metrics, including website traffic, lead generation, and conversion rates for CEO review. ● Oversaw and implemented the CEO’s strategic projects, prioritizing ‘must do’ tasks. Organized meetings, project plans, and organization-wide communication on his behalf, demonstrating trust, loyalty, and discretion during internal and external communications.

    • Owner | Lead Photographer
      • Jan 2018 - Feb 2024

  • Smilebooth
    • Madison, Wisconsin, United States
    • Logistics Project Manager and Account Manager
      • Feb 2013 - Mar 2020
      • Madison, Wisconsin, United States

      Project & Account Management

  • Averyhouse
    • Chicago, Illinois, United States
    • Studio Manager and Photographer
      • Apr 2012 - Dec 2017
      • Chicago, Illinois, United States

      Studio Manager, Lead Photographer

Education

  • The Art Institutes
    Associate of Fine Arts, Fine/Studio Arts, General

Suggested Services

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Industry Focus. “Photography”

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