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Vanessa Vonau is a seasoned marketing professional with extensive experience in brand management, advertising, and customer service. She has held various roles in multinational companies, including Nestle, American Express, and Christian Louboutin. Vanessa holds a Bachelor Degree in Business with a major in Marketing from INSEEC Paris and a Diploma of Management from Australian Pacific College.

Experience

  • Mas National
    • Hobart, Tasmania, Australia
    • Business Consultant
      • Jul 2021 - Present
      • Hobart, Tasmania, Australia

      Apprenticeship and Traineeship to support employment, development and growth for individuals, employers, and communities across Australia.

    • Business Owner and Manager
      • Nov 2015 - Sep 2018
      • Hobart - Tasmania

      Setting up and management of a high-end hair salon, First franchise in Tasmania. • Developing a strong customer base through networking and tailored marketing actions• Establishing the brand on the market and building a strong reputation using quality products and providing high-quality customer service• Forging trusting and mutually beneficial relationships with customers and key stakeholders.• Recruitment and training of a passionate and professional team of hairdressers. • Developing and implementing a tailored marketing plan.• Promoting the brand through local partnerships, events and sponsoring.• Ensuring the salon's performance.

  • Christian Louboutin
    • Sydney, Australia
    • Sales Associate
      • Mar 2014 - Aug 2015
      • Sydney, Australia

      I gained invaluable experience in Luxury Retail Industry and contributed to set up the brand on the Australian market.

    • Business Development Manager
      • Sep 2011 - Sep 2013
      • Papeete, Tahiti, French Polynesia

      Full responsibility of the Vocational training and Executive Education Department. 1 assistant and 10 trainers.• Developed the training offer according to our strategic vision• Contributed to and implemented annual sales and marketing plan in accordance with the budget• Acquired new customers and maximise their satisfaction, retained the existing ones• Ensured the delivery of quality customer service• Develop marketing materials in compliance with brand's guidelines• Report on progress and outcomes to management and monitor competition.• Operational Management of key revenue contributors: TOEIC and ESSEC.• Launching ESSEC (Top tier French Business School) Executive’s training program: market and sell the program to blue-chip clients leaders in their industries.Achievements:• Exceeded sales target by 12% in a highly competitive environment (500 000 AUD)• Successful launch of the ESSEC Executive Professional Development Program. Objective: 10 trainees, Achieved: 17 trainees.

  • NESTLE FRENCH POLYNESIA
    • Polynésie française
    • Brand Activation Manager
      • Jan 2011 - Aug 2011
      • Polynésie française

      Brand Management of a diverse portfolio of leading brands across multiple categories and channels reporting to Nestle Pacific Island in Sydney. 2 direct reports.Key Achievements: • Successful organization of the annual sales conference with presentation and validation of the marketing strategy by the local sales team and senior management from Sydney.• Successful launch of new products (Maggi, Sunshine): sales increased by 10% and 3% gain in market shares• Brand renovation: Milo and Sunshine

  • BLUELINK INTERNATIONAL
    • Région de Sydney, Australie
    • Customer Service Consultant
      • Nov 2009 - Apr 2010
      • Région de Sydney, Australie

      Customer Service Consultant managing inbound calls from Asia Pacific area for Flying Blue, the Air France – KLM’s loyalty program for frequent flyers.· Provided general information on the program to clients and members.· Solved miscellaneous member’s enquiries and ensured customer's satisfaction.· Booked award tickets using Amadeus software and internal software to manage member’s account.

    • Marketing and Sales Executive
      • Sep 2008 - Apr 2009
      • Polynésie française

      Reported to the Board of Directors, participated and provided guidance on Marketing, Commercial and HR issues.· Developed marketing collateral to achieve the successful growth and contribute to increase company's revenue. · Set up internal communication processes and corporate ID guidelines to provide STP with a consistent communication image. · Online Marketing: recommended enhancements to the company’s website and create a newsletter.Achievements: - Assessed and evaluated the Sales Department: recommended corrective actions (training, team reorganization) to improve sales performance and quality customer service.

    • Account Executive
      • May 2007 - May 2008

      · Responsible for the day-to-day account management of a portfolio of clients, leaders in their industries: Tourism, FMCG (Nestlé, Panamex Pacific, Brasserie de Tahiti), Automotive (Nissan, Jeep, Renault), Telecom operator.• Contributed to and developed advertising campaigns, delivered client presentations and made “pitches” along with agency staff to win new business. • Briefed media, external suppliers and creative staff and assisted with the formulation of marketing strategies.• Liaised and acted as the link between the client and agency.• Undertook administration tasks, handled budget and managed campaign costs Achievement: - Gained strong ability to manage multiple tasks and the ability to meet strict deadlines.- Successfully sell creative works to clients’ leaders in their industries.

  • American Express - OFINA
    • Polynésie française
    • Marketing and Communication Coordinator
      • Jan 2005 - Apr 2007
      • Polynésie française

      · Launch of American Express brand in French polynesia working with APAC team in Sydney (kick-off meeting and monthly reports) and local management.· Participated to SWOT Analysis, identified objectives and developed budget.· Liaised with advertising agency to develop the launch campaign.· Developed communication materials in compliance with brand's guidelines: welcome kit, application forms and brochures.· Monitored the budget of 500,000 $AUD for the launch of two lines of cards: Centurion Line and Co-branded Air Tahiti Nui American Express cards.· Developed the first loyalty program in Tahiti with 15 local merchants in 2006, then 45 merchants in 2007 with 3 international partners). Drived cardmembers usage by bonusing actions.· Developed merchants documents and displays to maximize their visibility and worked with the commercial team to enhance merchant relationships (1,000 merchants).· Liaised with web developer to design the local website.Achievement: - Successful launch of two lines of American Express Cards increasing the number of cardholders and merchants on the local market by 30%.- Contributed to set up and develop American Express brand in French Polynesia.

    • Communication Advisor
      • Jul 2004 - Dec 2004
      • Papeete, Tahiti

      A major change of government has led to the renewal of every minister and their teams. In charge of providing communications support to the Minister and all departments. • Manage and implement the communication strategy and manage Minister’s agenda. • Manage PR for Minister including press conferences, press releases and daily media monitoring.• Work with Land Affairs and others services to conduct the projects initiated by the Minister.Achievements: - Established good working relationships with key stakeholders: journalists, administrative bodies and government officials.- Gained ability to deal with senior officials in highly charged political environment.

    • Communication Officer
      • Dec 2001 - Dec 2003

      Responsible for communications activities and public relation programs for the country’s first bank.• Built and implemented the communication strategy, delivered new products.• Collaborated to market research, customer segmentation, advertising campaigns and developed communication materials and online presence.• Managed Corporate communication: sponsoring, 2002 Annual Report, support the General Manager on communication issues.• Managed internal communications for 500 employees. • Organized key internal events: annual party (30 000 AUD), inauguration of new branches, Long Service Awards (including VIP from Government and Institutions).Achievements: Improved corporate identity and generate more revenues with the launch of new products.

Education

  • 1997 - 2000
    I.N.S.E.E.C PARIS - Business School
    Bachelor Degree in Business - Major in Marketing, Marketing
  • 2013 - 2014
    Australian Pacific College
    Diploma of Management, Business Administration and Management, General
  • 1990 - 1996
    High School
    HSC, Economics

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