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Bio

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Vanessa Komara is a seasoned marketing professional with over 14 years of experience in online marketing, management, and leadership. She holds an MBA from Business School Lausanne and has worked with various companies, including Hilti North America and Komara Marketing Group. Vanessa has expertise in social media marketing, email marketing, SEO, and sales management. She is also an adjunct professor at Oklahoma State University, teaching international business and international marketing classes. Vanessa has received various certifications, including Strategic Business Management, Lean Methodology, and BBB Accredited Business.

Credentials

  • Strategic Business Management
    School of Accounting at Spears Business - Oklahoma State University
    Feb, 2013
    - Apr, 2026
  • Lean Methodology
    City of Tulsa
    Oct, 2012
    - Apr, 2026
  • BBB Accredited Business
    Better Business Bureau
    Mar, 2011
    - Apr, 2026

Experience

    • Owner / Managing Partner
      • Jun 2010 - Present
      • Tulsa, Oklahoma

      Komara Marketing Group (KMG) is a Marketing & Public Relations consulting firm that specializes in the development and execution of online marketing strategies. We are a 1 Stop Shop that provides website design & development, social media marketing, search engine optimization, email marketing, brand development, business development, and digital audience development. In addition our firm creates all of the marketing materials, press releases, & media buys needed to promote our customers' business. Client list includes John Hope Franklin Center for Reconciliation, Bkack Wall Street Chamber of Commerce, Tulsa Rotary Club's International Crescendo Music Awards, AMETEK Chandler Engineering, PennWell Publishing, Broken Arrow Chamber of Commerce, Tulsa Metropolitan Urban League, North Tulsa Economic Development Initiative (NTEDi), Martin Luther King Commemorative Society, Bartlesville First United Methodist Church, Oklahoma Disciples of Christ, & The Kennedy Mansion.Komara Marketing Group also provides Online Marketing training to business owners through our Online Marketing Bootcamps held in major cities throughout the United States and Canada. We offer Bootcamps that cover Social Media, Email Marketing, Search Engine Optimization, & Website Content Development.

    • Adjunct Professor
      • Jan 2008 - Present
      • Tulsa, OK

      Adjunct Professor for International Business and International Marketing classes.

  • Northeastern State University
    • Broken Arrow, Oklahoma
    • Adjunct Professor
      • Jan 2016 - Jan 2017
      • Broken Arrow, Oklahoma

      Adjunct Professor of Integrated Marketing and Communications & Introduction to Digital Marketing.

  • Social Media Boot Camp
    • Tulsa, Oklahoma Area
    • Founder
      • Sep 2013 - Dec 2014
      • Tulsa, Oklahoma Area

      Created to educate and empower business owners and non-profit organizations on the power of social media, and how to harness it. These hands-on workshops allow participants to roll up their sleeves and implement the concepts as they learn them. Two online follow-up sessions allow participants to go over their "homework" in a group setting in order to learn from each others' successes and challenges and also to ensure the concepts are integrated into daily business life. Social Media Bootcamp is now a service offered by Komara Marketing Group.

    • Senior Manager – Campaign Management
      • Jun 2007 - May 2010
      • Tulsa, OK

      Developed the strategy and implementation of campaign management for Hilti North America.The campaign management strategy included the development of campaigns based upon customer lifecycle and predictive models. Developed integrated campaigns executed in the following sales channels: Account Managers, Customer Services, E-Business, Hilti Centers, and Hilti ProShops. Created training materials and successfully trained 1,300 Account Managers across the U.S. and Canada. Successfully created and launched 455 campaigns resulting in $25.5M in total sales & $8.9M in incremental sales.

  • Hilti Benelux
    • Brussels, Belgium
    • Director– E-Business Benelux/Customer Services Belgium
      • May 2004 - Jun 2007
      • Brussels, Belgium

      Recruited to develop strategy and implement E-Business as a new sales channel for Belgium, Netherlands, and Luxembourg. Perform strategic comparisons, benchmark & leverage industry best practices for maximum impact. Responsible for sales development, customer retention, customer satisfaction for Customer Services and E-Business sales channels.

    • Liechtenstein
    • Construction
    • 700 & Above Employee
    • E-Business Marketing Consultant - Buchs, Switzerland
      • Jul 2002 - May 2004

      Developed Search Engine Optimization strategies for use in the individual Marketing Organizations. Was responsible for the development and implementation of new functionality and enhancements to the websites for the individual Marketing Organizations. Gathered and analyzed external and internal customer feedback to drive new E-Business development.

    • International E-Business Implementation Consultant - Buchs,Switzerland
      • Jul 2000 - Jul 2002

      Consultant and Project Manager for the development and implementation of the Hilti Online web solution for the Marketing Organizations in Canada, France, Switzerland, Spain, Germany, Austria, Italy, Sweden, Denmark, Great Britain, and Ireland. Was appointed as the Europe Region 2 Coordinator to serve as a point of contact between Corporate E-Business and the Marketing Organizations in France, Italy and Spain.

    • Product Marketing Analyst – E-Commerce
      • Feb 2000 - Jul 2000

      Created and implemented content on the US web site. Organized beta testing of the US web site by Customer Service Department personnel. Organized the pilot of web-based transactions with targeted external customers.

    • Senior Team Leader – Customer Service
      • Dec 1997 - Feb 2000

      Managed Customer Service activities for eight US states and 11 direct reports. Analyzed sales, productivity and service level reports to ensure market was obtaining profitable sales and utilization. Created strong teams by developing team competencies and gaining team commitment. Participated in the hiring, training and development process of Sales Service Specialists and Team Leaders. Recruited at local universities and colleges for Hilti Customer Service Department.

    • Sales Service Specialist - Customer Service
      • Mar 1995 - Dec 1997

      Provided technical assistance & sales consulting to customers.

  • Tulsa Opera
    • Tulsa, OK
    • Chorus - Soprano
      • 1996 - 1999
      • Tulsa, OK

Education

  • Oklahoma State University
    Advanced Certification, Strategic Business Management
  • Business School Lausanne
    MBA, International Business
  • Marian University Indianapolis
    Bachelor's degree, Business Administration and Management, General
  • Marian University Indianapolis
    Bachelor of Arts - BA, French Language and Literature

Suggested Services

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Industry Focus. “Marketing and Advertising”

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