Experience

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  Digital Agency Hacker

  • Master Hackers Mastermind Member Management & Consulting

    • Mar 2022 - Present

    I brainstorm with marketing agency owners on how to get past their challenges in their business operations, product, & marketing efforts, helping them come up with new ideas on how to market their services, launch new products, or find the ideal marketing strategy for their business.

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  Freelance

  • Managua, Nicaragua, Santiago, Chile

  • Freelance Marketing Consultant

    • Mar 2021 - Feb 2022
    • Managua, Nicaragua, Santiago, Chile
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  Prey

  • Product Marketer-Product and User Insights Analyst

    • Feb 2019 - Mar 2021

    -Project management for the implementation of the Product Analytics tool (Mixpanel). -Product Discovery. -UX research, testing, and creation of user personas and journeys. -User behavior analytics and Insights for product development.-Implementation of product adoption platform and strategy. -Cre...

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  SIMA-ITS

  • Product Marketing Manager

    • Aug 2017 - Feb 2019

    -Corporate brand development.-UX/UI Design direction for web and mobile applications. -SaaS Product bundling.-Product and market trends research to improve product offer.-Support in the creation of regional sales strategy.-Competitor and Market research, analysis of opportunities in new markets.-...

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  White Shark Media®

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Demand Generation Coordinator

    • Apr 2017 - Jul 2017

    -Strategy, execution, and optimization of B2B lead generation activities, through Inbound and Outbound Marketing channels.-Development of lead nurturing campaigns aimed at converting prospects into customers.-Management of Marketing Automation Platform: Pardot.-Communications Team Management: Content Writer, Communications Coordinator, Graphic Designer, Web Developer.-Market research and segmentation of potential markets.-Database management and segmentation.-Creation and Execution of Corporate Communications Strategy.

  • Product Marketing Coordinator

    • Nov 2016 - Apr 2017

    -Management of marketing relationship with strategic Partners (Google and Bing Ads).-Management of marketing funds provided by strategic partners. Destined for promotional activities to generate new clients and return on investment.-Product positioning messaging and sales communication strategies.-Sales tools and collateral creation: Case Studies, Product one-pagers, sales proposals, and sales tools implementation. -Market and Competitor research. -Planning and execution of events for lead generation.-Management of web projects focused on lead generation and sales.-Managed Web Developer and Marketing Coordinator.

  • Marketing Coordinator

    • Jun 2015 - Nov 2016

    -B2B Inbound Marketing.-Internal and local marketing management.-Recruitment strategy through content production and promotion. -Social Media Management.-Creative direction (Design, messaging, advertising). -Video Scripting. -Case Study creation and publishing.

  • PPC Strategist

    • Oct 2014 - Jun 2015

    -Creation and Development of AdWords and Bing Search PPC Campaigns. -Management and Optimization Of PPC Campaigns.-Creation, Development, and Management of Remarketing, Display, Shopping and Video Campaigns through the Google interface. -Client relationship management.