Experience

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  Woodhill Country Club

  • Server

    • May 2024 - Present

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  Valory Joyce

  • Singer/Songwriter

    • Sep 2023 - Present

    I write what I think and feel about the world around me. I released my first song "Dear Jesus" on 9/1/23, my second single "Still Need Ya" on 11/22/23, my third single "Ordinary Man" on 3/20/24 and am in the process of recording more original music to share your way soon. You can find my artist name Valory Joyce anywhere you listen to music. Happy streaming!

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  Manny's Steakhouse

  • Host

    • Nov 2022 - May 2024

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  Westwood Community Church

  • United States
  • Religious Institutions
  • 1 - 100 Employee

  • Communications Director

    • Nov 2020 - Sep 2022

    -Led the Communication Arts Department; developing brand initiatives to help Westwood reach its creative and strategic potential while supporting the organization’s overall ministry objectives-Managed a team of multiple staff and contractors; supervising, coaching and developing them to achieve the goals and objectives of ministry partners while helping them grow in their personal and professional goals along the way-Managed the strategy and development of Westwood’s social media, website, SEO, graphic design, and other print and digital media toward increased engagement with both the church attenders and the greater community-Projects included managing a church-wide brand and website redesign, developing and executing a year-long marketing plan for the launch of a new multisite campus, and initiating new strategies for copywriting, project management, media planning, graphic design, public relations, and paid and organic media promotion.

  • Online Campus Director

    • Jul 2020 - Apr 2021

    -Lead the digital ministry functions of Westwood Community Church which included: training, equipping and managing a volunteer team of 20+ people, connecting and engaging with online attenders on a weekly basis, strategizing and executing campus-specific social media, acting as the internal liaison for multiple digital streaming and hosting platforms, and monitoring and tracking weekly analytics-Met Online Campus objectives by working closely with internal departments to 1) ensure weekly Sunday services were contextualized for the Online Campus audience 2) ensure digital opportunities existed in key discipleship and leadership pathways 3) provide proposals and feedback to Westwood leadership on key digital media and engagement initiatives

  • Worship Production + Multiplication Associate

    • Sep 2019 - Jul 2020

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  Collective Measures | Performance Marketing

  • Greater Minneapolis-St. Paul Area

  • Account Manager

    • Nov 2018 - Sep 2019
    • Greater Minneapolis-St. Paul Area

    -Managed the relationship with four corporate clients ranging from retail, higher education and small business services across key digital tactics: social media, display/programmatic media, SEO, and content strategy-Acted as the liaison for the client which included: leading client meetings, leading internal team meetings and keeping the internal team on track to deliver on project objectives, deadlines and KPI success-Additional responsibilities included: retaining and growing accounts, facilitating client projects and presentations, presenting monthly reporting to clients, creating agendas for weekly client meetings, ensuring client and internal team satisfaction, and writing proposals, statements of work and other contracts

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  Roundel

  • Minneapolis, Minnesota

  • Digital Media Analyst (Target)

    • Apr 2017 - Nov 2018
    • Minneapolis, Minnesota

    -Planned and executed shopper & national marketing campaigns across Target’s owned, operated and external digital media channels (i.e. programmatic display, social media, paid search, YouTube and Target.com) for household essentials, beauty and health vendors including: Church & Dwight, Clorox, Colgate Palmolive, EOS, Georgia Pacific, Harry’s and Reckitt Benckiser-Strategized with vendors and internal teams to ensure all aspects of the digital media plan align with the KPI, budget, timing, target audience and creative CTA (KPI metrics include: ROAS, consideration rate, conversion rate, CTR, CTOR, CPC/PPC)-Optimized media in flight toward stronger performing line items, closely monitored line item pacing, designed audience segments that will reach the specific campaign’s target audience and delivered flight reporting recaps inclusive of data and insights that highlighted the campaign's performance-Planned and managed over 125 campaigns in 2017 totaling over $10 million in media investment-Proficient experience with the following programs: Salesforce, DoubleClick for Publishers/Google Ad Manager, Facebook Business Manager, Cerebro, Microsoft Excel, Microsoft Word, Microsoft Powerpoint and Operative

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  News America Marketing

  • Greater Minneapolis-St. Paul Area

  • Account Coordinator - Sales & Account Management

    • Jan 2016 - Mar 2017
    • Greater Minneapolis-St. Paul Area

    -Planned and executed national marketing campaigns across digital, in store and home-delivered media for major consumer-packaged goods clients including: 3M, Cargill, Carmex, Gold’n Plump, Kemps, Pan-O-Gold and Schwans-Assisted team with critical sales activities and large projects including: managing campaign budgets and timelines, participating in sales calls and client meetings, handling production materials, processing orders and contracts, creating meeting agendas, coordinating client presentations, and analyzing customer data-Drove our clients’ campaign KPIs by strategizing optimization tactics, evaluating brand and market trends, determining targeting segments and analyzing consumer/shopper engagement

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  The Advertising Federation of Minnesota

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Co-Director - AdFed / Ad2 Student Advertising Summit

    • Mar 2015 - Mar 2016

    -Planned and executed an annual, daylong networking event for college students and young professionals interested in the advertising, marketing, PR and communications industries -Supervised over 20 board members and acted as the liaison between AdFed, the SAS committee and the Twin Cities advertising community-Acquired over 30 corporate sponsorships for the event, kept sponsors updated and managed sponsor needs

  • Public Relations and Social Media Lead

    • Mar 2014 - Mar 2015

    -Acquired four corporate sponsors for the event -Interviewed eight corporate sponsors and wrote corresponding blogs for the SAS WordPress blog -Managed social media content on SAS website, Facebook, Twitter, Instagram and Pinterest -Wrote press releases to secure earned media mentions -Responsible for the hiring and supervision of the PR/Social Media Interns

  • Public Relations and Social Media Intern

    • Aug 2013 - Mar 2014

    -Managed social media content on SAS website, Facebook, Twitter and Instagram -Wrote a weekly blog post on the SAS WordPress account -Acquired three corporate sponsors for the event -Lead a breakout session at the event as an emcee for a marketing panel

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  St. Paul Pioneer Press

  • Greater Minneapolis-St. Paul Area

  • Reporting Intern

    • Sep 2015 - Dec 2015
    • Greater Minneapolis-St. Paul Area

    -Wrote byline and tagline articles for the local news beat, published in print and online versions

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  The Minnesota Daily

  • United States
  • Newspaper Publishing
  • 1 - 100 Employee

  • Sales Manager

    • May 2015 - Dec 2015

    -Managed digital advertising sales and provided clients with analytical reports using DoubleClick for Publishers-Hired, trained and supervised nine account executives in the sales department-Lead weekly sales meetings

  • Account Executive

    • Apr 2014 - Apr 2015

    -Hit 105% of my monthly advertising sales goal on an ongoing basis-Generated an average of 43% of my team’s revenue for the sales department-Advised over 15 businesses how to strategically reach students through print, online and rack advertisements-Won third place at a national college media conference for my work as an account executive at the Minnesota Daily - College Media Business & Advertising Managers (CMBAM) conference 2015

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  Display Arts Worldwide

  • Greater Minneapolis-St. Paul Area

  • Marketing Intern

    • Jun 2015 - Aug 2015
    • Greater Minneapolis-St. Paul Area

    -Developed and implemented marketing strategies for Display Arts’ website and social media accounts-Wrote copy for Display Arts’ marketing pieces and assisted graphic designers with image and layout editing

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  ECM Publishers, Inc.

  • Greater Minneapolis-St. Paul Area

  • Reporting Intern

    • Jan 2015 - May 2015
    • Greater Minneapolis-St. Paul Area

    -Wrote between two and four stories per week, published in either the Wayzata Sun Sailor, Excelsior Sun Sailor, Forest Lake Times or the Crystal-Robbinsdale Sun Post -Acted as a photojournalist for most articles I wrote; published in both online and print versions

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  StoneArch

  • Greater Minneapolis-St. Paul Area

  • Social Marketing Intern

    • Jun 2014 - May 2015
    • Greater Minneapolis-St. Paul Area

    -Managed social media content for a non-profit called Project Stealth via Instagram, Facebook, Twitter and the News/Events portion of the Project Stealth website-Increased Project Stealth’s Twitter following by over 250%-Interviewed research assistants and published “Meet the Team” blogs on Project Stealth social media-Created and executed crowdfunding campaigns via GiveMN.org and the UMN Foundation

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  Woodhill Country Club

  • Wayzata, MN

  • Server / Cocktail Waitress

    • Jun 2012 - Oct 2014
    • Wayzata, MN

    -Ensured a positive experience for members regarding meal quality, the club atmosphere and the energy of the server-Provided feedback to the management and chef staff regarding member satisfaction and possible improvements

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  iHeartMedia

  • Greater Minneapolis-St. Paul Area

  • Cities 97 / KDWB Promotions Intern

    • Nov 2013 - Jun 2014
    • Greater Minneapolis-St. Paul Area

    -Set up and assisted music artists during Studio C performances, meet-and-greets, concerts and events-Called winners, offered assistance and answered questions regarding promotional contests

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  The Odyssey Newspaper

  • University of Minnesota, Twin Cities

  • Sales Executive

    • Feb 2013 - Jun 2013
    • University of Minnesota, Twin Cities

    -Designed advertising proposals that would achieve my client's return on investment-Managed clientele and documented my progress though the CRM

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  Minnesota DECA

  • Minnesota

  • Vice President of Public Relations

    • Oct 2011 - Oct 2012
    • Minnesota

    -Created and implemented a variety of marketing campaigns via video production, article writing and blogging
-Delivered speeches in front of audiences of over 3,000 people
-Assisted individual chapters through personal visits, presentations and technological communication

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  Al & Alma's Supper Club and Charter Cruises

  • Hostess

    • Apr 2010 - Jun 2012

    -Cleared plates and cleaned tables -Delivered meals and beverages to customers-Assisted multiple waitresses simultaneously