Experience

• 

  • Copywriter

• 

  The Simon Group, Inc.

  • North Andover, MA

  • Marketing Copywriter

    • Feb 2017 - Present
    • North Andover, MA

    Craft clear, strategic, on-brand messaging for B2B and B2C companies in various industries (particularly healthcare), ensuring the narrative differentiates them from competitors.Become an expert in complex subject matters, including oncology, clinical drug monitoring, infectious disease (COVID-19), neurology, lab operations, and genomics. Partner with key stakeholders to craft compelling messaging that elevates brands and ensure content and imagery powerfully tells a consistent story throughout all campaign deliverables. Strong attention to detail, including quality control across collateral for consistency.Spearheaded the implementation of new workflow processes across various software platforms, including the creation of SOPs and the training of internal staff.

• 

  Straumann

  • Switzerland
  • Medical Equipment Manufacturing
  • 700 & Above Employee

  • Senior Marketing Communications Manager

    • Apr 2015 - Feb 2017

    Develop and execute budgets and the marketing communications strategy for dental laboratory business in North America. Write all collateral for dental laboratory business unit, including sales brochures, eMails, print and online advertising, PPTs, direct mail, etc. Create print and online advertisements, negotiate bundle advertising packages for maximum exposure. Develop microsites for major product campaigns, creating all collateral, guiding layout and UI, mobile optimization. Regularly refresh with new content & SEO optimization; secure top search spot in Google within 1st 9 months via 100% organic reach.Plan, develop, and execute marketing communications strategy for major tradeshows. Write all collateral (eMail, direct mail, social media) in support of shows. Plan, write, monitor, listen, and respond to all social media activities for Straumann North America. Set-up competitive monitoring and disseminate relative information to product management and sales team when necessary. Identify online influencers to cross-promote marketing messages in social media and print. Plan and execute paid Facebook advertising campaigns, delivering 300+ leads for sales team at a cost-effective lead acquisition. Produce reports and dashboards for management on ROI for social media and eMedia marketing activities. 47% growth in followers across major social media networks in 12 months, all organic. Manage publication calendar, drive PR strategy, and secure editorial coverage in multiple trade journals. Write press releases, editorials, executive Q&A, and other news articles as required.

  • Manager, Marketing Services

    • Jan 2010 - Mar 2015

    Develop and execute budgets and the marketing communications strategy for dental laboratory business in North America. Adapt plans as necessary throughout the year due to market dynamics and new product launches. Provide marketing communications expertise including messaging and collateral development for product launches, internal sales meetings, and national tradeshows. In conjunction with global headquarters, collaborate with market research, messaging development, and sales collateral for product launches. Drive increased use of eMail marketing, web and social media marketing. Write content and execute campaigns across all three mediums. Manage publication calendar, drive PR strategy and secure editorial coverage in multiple trade journals.

  • Supervisor, Marketing Services

    • May 2008 - Feb 2010

    Research, develop, and execute marketing collateral from project conception to launch within budget constraints, including but not limited to: marketing sales brochures, websites, sales tools, andpresentations.Successfully deliver personalized URL campaign to support product launch and gain new customers. Manage graphic design team, providing feedback and project prioritization on a daily basis.Marketing lead for two business units, developing appropriate programs and support materials to support new product acquisitions and customer development and acquisition.Continue performing all responsibilities from Project Coordinator position.

  • Project Coordinator

    • Mar 2007 - May 2008

    Write and edit all internal and external communication, including but not limited to: patient flyers, technical manuals, press releases, educational flyers and brochures, web-based patient and clinician communication.Communicate with members of Product Management, Legal, and Regulatory to ensure reference tools (3:1 models, published literature, speaker presentations via PPT) are available at time of product launch.Responsible for maintaining current literature levels and re-ordering literature and promotional items.

• 

  Massachusetts Property Insurance Underwriting Association

  • Underwriting Assistant

    • Aug 2002 - Mar 2007

• 

  Suffolk University

  • Teaching Assistant

    • Aug 2005 - Dec 2005