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Valeria Lopez

Marketing Account Executive at Drive Social Media

Intro Book

Experienced branding and social media professional with a proven track record of building compelling digital identities, driving audience growth, and executing high-impact campaigns. Adept at translating brand strategy into engaging content across platforms, including Instagram, TikTok, and YouTube, with a firm grasp of digital trends and cultural movements. Now seeking to pivot into the music industry agency space, bringing a fresh, audience-first perspective and a deep passion for music and culture. Known for blending creative vision with strategic thinking, and excited to help artists and music brands tell their stories, grow their fan bases, and stand out in a crowded digital landscape.

Verified

Location

Miami, United States, US

Languages

English Native or bilingual proficiency
Portuguese Professional working proficiency
Spanish Native or bilingual proficiency

Skills

Project Management
Communication
Teamwork
Leadership
Problem Solving
Time Management
Critical Thinking
Social Media Marketing
Digital Marketing
Copywriting
Graphic Design
content creation
video production
organization skills
advertisement
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$95.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. I need to figure out Valeria Lopez's hourly rate based on her profile. She's an experienced branding and social media professional looking to pivot into the music industry. Let's break down the key factors.

First, her experience: She's been a Marketing Account Executive at Drive Social Media from 2024 to 2025, managing up to 50 clients and leading cross-functional teams. Before that, she was a Social Media Marketing Manager at TierraDentro Cafe & Co. from 2021 to 2025. That's about 4 years of experience in social media and marketing roles. Her roles involve strategic planning, client management, and campaign execution, which are high-value skills.

Her education includes a Master's in Marketing from Florida International University (2023-2024) and a Bachelor's in Business Language & Culture from Montclair State University. A master's degree might command a higher rate, especially in a field like marketing.

Skills listed are extensive: Social Media Marketing, Digital Marketing, Copywriting, Graphic Design, Video Production, etc. These are all in-demand skills. Being bilingual in English and Spanish, plus Portuguese at a professional level, adds value, especially in diverse markets like Miami.

Location is Miami, US. Cost of living and market rates there are higher than average. For social media managers in the US, rates can vary. Entry-level might be around $25-$50/hour, mid-level $50-$100, and senior or specialized roles $100+. Since she has a master's and several years of experience, plus aiming for the music industry (which can be niche), her rate should be on the higher end.

Looking at similar roles, account executives with her experience might charge $75-$150/hour. Considering her pivot to music agencies, which might value her niche skills, maybe around $100-$120. But since she's transitioning, maybe slightly lower to be competitive. Let's say $85-$110. Balancing all factors, I'll estimate around $95/hour.

Bio

Experience

Drive Social Media
- United States
- Advertising Services
- 200 - 300 Employee
- Marketing Account Executive
  - Dec 2024 - Mar 2025
  - Miami, FL
  Managed and optimized paid digital strategies for up to 50 small business clients, delivering scalable ROI through tailored campaigns. Built and maintained strong client relationships by anticipating business needs and acting as a trusted strategic partner. Led cross-functional teams to execute high-performing creative campaigns, aligning with client goals and Drive’s proven process. Negotiated advertising budgets and deliverables, confidently justifying costs and timelines to align with performance objectives. Guided clients through data-driven decision-making, tactfully overcoming objections and reinforcing strategy to focus on ROI.
TierraDentro Cafe & Co.
- Social Media Marketing Manager
  - Jan 2021 - May 2025
  Created and executed targeted social media strategies to grow local brand awareness, drive foot traffic, and increase sales. Produced engaging, on-brand content including photos, reels, and stories to showcase menu items, promotions, and café atmosphere. Managed content calendars and publishing schedules across platforms (e.g., Instagram, Facebook), ensuring consistent and timely updates. Tracked performance metrics such as engagement, reach, and follower growth; adjusted strategies based on insights to maximize results. Responded to customer comments and messages to foster community engagement and maintain a strong online reputation. Monitored local trends and competitor activity to identify promotional opportunities and keep content fresh and relevant.

Education

2023 - 2024

Florida International University
Master of Science, Marketing

2023 - 2024
2018 - 2021

Montclair State University
Bachelor of Arts, Business Language & Culture

2018 - 2021

Services

Industry Focus. “Advertising Services”

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Valeria Lopez

Refer a Friend to Get
100 Credits For FREE

$95.0

Hourly Rate