Experience

• 

  BBDO México

  • Mexico

  • Creative Director

    • Aug 2023 - Present
    • Mexico

• 

  Alvarado Molina

  • México

  • Creative Director

    • Aug 2021 - Aug 2023
    • México

    Dirección creativa para Liverpool México y Grupo Peñafiel.

• 

  Genomma Lab

  • Ciudad de México y alrededores, México

  • Senior Creative

    • May 2018 - Aug 2021
    • Ciudad de México y alrededores, México

    ➡ Developing quality creative solutions (mostly advertising campaigns and creative strategies) for Mexico, USA and LATAM, based on data and insights, that meet clients’ business objectives and goals.➡ Working with cross-functional, multinational teams (MX, BRA, ARG, COL, USA) in order to develop successful solutions for their markets. ➡ Briefing digital agencies and production teams.➡ Following and coordinating the process of developing an advertising campaign (from the idea development to production, post-production, testing and airing), maintaining successful communication with different areas and teams in the process.➡ Content strategies for social media (FB, TW, IG, TikTok), based on trends, for brands and influencers.➡ Analyzing Market, data and focus groups results.

• 

  MullenLowe Mexico

  • Mexico
  • Advertising Services
  • 1 - 100 Employee

  • Associate Creative Director

    • Sep 2017 - May 2018

    ➡️ Developing creative ideas and strategies for ATL, BTL and digital platforms. ➡️ Creating compelling content and scripts for various media: TV, radio, print, digital, social media and others ➡️ Creating advertising and marketing briefs and debriefing. ➡️ Pitching and presenting campaigns to clients.➡️ Managing the social media team (4 ppl) for brands like Mitsubishi Motors MX, Chrysler MX, and others.➡️ BRANDS: Mitsubishi Motors, Chrysler, Jeep, Alfa Romeo, Mopar, Bimbo, Gansito, Prispas, British Petroleum, etc.

  • Sr. Creative Copywriter

    • May 2016 - Sep 2017

• 

  Mescalina

  • Morelia y alrededores, México

  • Sr. Creative Copywriter

    • Oct 2015 - Apr 2016
    • Morelia y alrededores, México

    ➡️ Coordinating and managing the Cinépolis’ team (5 ppl). ➡️ Developing creative ideas and digital strategies.➡️ Creating content and strategies for Cinépolis’ blog, banners, mailings, social media, landing pages, and other video platforms.

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  IA Interactive

  • www.ia.com.mx

  • Digital Creative Strategist

    • Mar 2013 - Feb 2014
    • www.ia.com.mx

    ➡️ Planning & Developing creative concepts and strategies for digital platforms and interactive media (i.e. mobile apps, websites, interactive displays).➡️ User experience design, through mockups and wireframes. ➡️ Video edition, key visuals and photography. ➡️ Social media strategies and publishing guidelines. ➡️ Pitching and presenting campaigns to client.➡️ BRANDS: Cinépolis, Marti Group, Bayer, Danone, Activia, Nestlé & Soriana.

• 

  SMRTV Sistema Michoacano de Radio y Television

  • Morelia y alrededores, México

  • Radio Broadcaster

    • Apr 2011 - Feb 2014
    • Morelia y alrededores, México

    Radio broadcaster in “Noches de Cine” (Mondays at 21:00 hrs) and "Satélite Radio" (Wednesdays at 22:00 hrs).

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  La Tartina

  • Morelia, Michoacán.

  • Advertising and Design

    • Apr 2010 - Feb 2014
    • Morelia, Michoacán.

    ➡️ Corporate image design: Logo, mission, vision and objectives of the company. ➡️ Social media management and content creation for the company’s social networks.➡️ Responsible for design, marketing and advertising. ➡️ Photography and video editing.

• 

  Satélite Media

  • www.satelitemedia.mx

  • Film Editor & Content Creator

    • Sep 2010 - Jan 2014
    • www.satelitemedia.mx

    ➡️ Editing and writing articles related to the film industry.➡️ Film Festivals coverage, film reviews and news. ➡️ Organising events and other promotional activities. ➡️ Content creation for social media and community management. ➡️ Co-host of the vlog “Butaca Once”, along with Santiago Mejía.

• 

  Cinépolis

  • Morelia y alrededores, México

  • Management Assistant (Cineticket)

    • Feb 2009 - Feb 2013
    • Morelia y alrededores, México

    ➡️ Data capture, advanced sales reports and generating diverse reports using Excel.➡️ Answering calls and providing national and international customer services.➡️ Performing selling effort and booking movie tickets.

• 

  Mescalina

  • Morelia y alrededores, México

  • Content Generator

    • Aug 2012 - Jan 2013
    • Morelia y alrededores, México

    ➡️ Content creator for different social media platforms (e.g. Facebook, Twitter, Pinterest, LinkedIn, Instagram, websites and blogs) and different targets. ➡️ Community management, Social CRM and engagement strategies. ➡️ Marketing efforts and social media management.➡️ CLIENTS: Skype, Under Armour, Trico and Mescalina.

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  IA Interactive

  • Becaria del proyecto Cinépolis móviles

    • Jan 2012 - May 2012

    ➡️ Statistics reports of Cinépolis’ mobile applications (iPhone, iPad, Android) and interpreting data and results. ➡️ Analysis of Cinépolis’ website and detection of insights through Google Analytics. ➡️ Research and benchmarking. ➡️ Managing contents of the Cinépolis Morelia Corporation’s internal communication displays.➡️ Administrating contents of Cinépolis cinema theatres’ displays and marquees.➡️ Designing infographics.

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  Movim

  • Drawer and Animator

    • Jun 2008 - Aug 2008

    Drawing, painting and animating the short film “Por un Desgarre”, from the Frenchcinematographer Dominique Jonard.