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Valenti Lu

Senior Consultant at Ruder Finn Thunder
Intro Book
Valenti Lu, a seasoned PR professional with 2 years of experience in Shanghai, China, boasts expertise in IMC strategic planning, content management, and campaign execution for top brands.
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Location
Jing'an District, Shanghai, China, CN
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Bio

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Valenti Lu is a seasoned communications expert with a proven track record in strategic planning, campaign execution, and influencer management. As a Senior Consultant at Ruder Finn Thunder, she has spearheaded IMC initiatives for prominent brands, including Budweiser and XINTIANDI Group. Prior to this role, Valenti held positions at Edelman and MSLGROUP, where she developed and executed PR strategies for clients such as NewLook and TomFord. Valenti's expertise spans multiple industries, including fashion, luxury, and entertainment. Her experience in event planning, media management, and brand asset creation has equipped her with a unique ability to drive business growth through effective communications. Valenti holds a Master of Arts degree in Fashion Management from the University of Southampton, where she honed her skills in strategic thinking and creative problem-solving.

Experience

  • Ruder Finn Thunder
    • Shanghai, China
    • Senior Consultant
      • Sep 2021 - Present
      • Shanghai, China

  • Edelman
    • Shanghai, China
    • Account Manager
      • Jul 2020 - Jul 2021
      • Shanghai, China

  • MSLGROUP
    • Shanghai, China
    • Senior Associate
      • Apr 2019 - Mar 2020
      • Shanghai, China

      -IMC strategic planning, PR plan development, content to commerce strategy, and campaign execution for multiple brands including Budweiser, Boxing Cat, GooseIsland (AB InBev), XINTIANDI Group, FILA (ANTA).-Influencers relationship and content management (Livestream, Social Posts, UGC) across Weibo, WeChat, Red, Douyin and Tmall.-Brand assets creation, planning and production for brand key visual, brand video, Hero KOL video, influencer toolkit.

  • Butterfly Media Group
    • Shanghai, China
    • Senior Media Executive
      • Jun 2016 - Mar 2018
      • Shanghai, China

      - Client portfolio includes NewLook, MichaelKors, FILA, TomFord.- Developed annual PR strategy and execution plan catering to client’s business goal, and leveraged diverse communication approaches including regional communication plan, press event, interviews, news release, and media tour.-Planned, conducted and executed events, media gathering and tradeshow, including SIFF 16- 19(Shanghai International Film Festival), ELLE Style Awards, NewLook press preview.

  • The December Agency
    • London, England, United Kingdom
    • Public Relations Assistant
      • Sep 2015 - Jan 2016
      • London, England, United Kingdom

      - Daily maintenance of the showroom, coordinated all showroom appointments and activities. - Sample management of over 15 designer brands, showroom merchandising.- Press clippings, publicity material preparations. - Managed RSVP’s, sent invitations to international press and buyers, organized sponsorship for LFW and follow-ups.

Education

  • 2013 - 2014
    University of Southampton
    Master of Arts - MA, Fashion management

Suggested Services

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Industry Focus. “Public Relations and Communications Services”

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