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Vakkel Yousuf is a seasoned sales and marketing professional with 20+ years of experience in the automotive industry, specializing in tire management, business development, and strategic leadership. He has expertise in team building, project management, product development, and business development, with a strong track record of driving revenue growth and expanding business networks in the UAE and MENA region.

Experience

  • CENTRAL TRADING COMPANY
    • United Arab Emirates
    • Sales & Marketing Manager - Value Tyres
      • Oct 2023 - Present
      • United Arab Emirates

    • Business Manager - Sumitomo Tyres
      • Oct 2021 - Oct 2023
      • United Arab Emirates

      Oversee Business Operations & Provide Strategic Leadership for Tire Division, A Complete B2B & B2C business development solutions, specialized in allied products - Tires. managing a retail network and knowledge of diverse business subjects such as sales, marketing, finance and procurement. 20+ Years of Business management professional, experience in automotive Tyres, Automotive equipment, lubricants managing wholesale dealers, retail distributors, Fleet business, government projects, and export business opportunities, Expertise in team building, project management, Product development and business development. Analysis of Sales reports and work hand in hand with partners to make the transformation from a tire centric business to diversified portfolio of products and services increasing the revenue stream and adding to the bottom line. KEY ROLES & RESPONSIBILITIES * Responsible for Budgeting, Developing strategies to effectively deliver business goals and conducting Marketing activities, brand promotions to maximize the sales and brand positioning and developing & setting up business in UAE market and MENA markets.

    • Business Head - Sales & Marketing
      • Mar 2015 - Oct 2021
      • Dubai, United Arab Emirates

      * EXPERTISE PROFILEOversee Business Operations & Provide Strategic Leadership for Tire Division at Parts World LLC a Group of Arabia Holdings LTD. Navigate the Organization Vision & Objectives in the most Beneficial way.Brands Developed for PW- MRF - Consumer & LT as exclusive distributor for UAE , Chinese brands developed for UAE Market - AEOULS, GREMAX, CROWN, ALLWIN and Ecomaster - Solid tyres from Srilanka. * Sales & marketing professional with experience of more than 15 years as management in middle east as well as Asian markets. Strong leadership and expertise in developing strategies with goal of maximizing, expanding & business network in UAE & MENA region . Strong inter personal skills and managing multi cultural work force. KEY ROLES & RESPONSIBILITIES * Responsible for Budgeting, Developing strategies to effectively deliver business goals and conducting Marketing activities, brand promotions to maximize the sales and brand positioning and developing & setting up business in UAE market and MENA markets. * Principle management with Leading tyre manufacturer and established contacts European, Indian, Chinese in Asian markets. * Lead responsible role for managing tyre division sales activity, imports, exports, Domestic markets sales operations, inventory management.

    • Manager Sales
      • Apr 2010 - Mar 2015
      • Dubai, United Arab Emirates

      Managing tyre division retail dealer network for 5- Yrs in UAE market operations and provide strategic leadership for commercial tyre business , profitability, technical support and team management. reporting to GM. Key Roles - New dealer appointment, credit analysis and recommendation to GM, and developing and conducting consumer promotions and new a product launch in connection with market potential and study report. planning and implementing of product development in line with co expectations and guide lines. Brands Handled -NISON & SUNTRAC - A Chinese Commercial truck tyre private label brand introduced for UAE market with proper market study and penetration into all channels of sales to build the brand from ground level to reach business volume AED 3.5 Mn with approximate 5000 units monthly.

    • Assistant Manager Sales Marketing
      • Mar 2002 - Apr 2010
      • Kuwait

      Managing tyre retail and dealer network for Kuwait - 3 Yrs and 5- Yrs in UAE market operations and provide strategic leadership for tyre business , profitability, technical support and team management. reporting to GM. Key Roles - New dealer appointment, credit analysis and recommendation to GM, and developing and conducting consumer promotions and new a product launch in connection with market potential and study report. planning and implementing of product development in line with co expectations and guide lines. Brands Handled - Falken, BKT, Goodride, and Nexen.

Education

  • 2003 - 2005
    Sree Raghavendra Research Foundation & Vishwavidyalaya University
    Bachelor of Business Administration - BBA, Sales, Distribution, and Marketing Operations, General

Suggested Services

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Industry Focus. “Wholesale Motor Vehicles and Parts”

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