Bio
Credentials
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SAS-University of Louisville Joint Certificate in Data Analytics
SASSep, 2021- Apr, 2026
Experience
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AdVenture Media Group
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Philadelphia, Pennsylvania, United States
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Account Manager
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Jun 2022 - Present
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Philadelphia, Pennsylvania, United States
- Manage the online marketing needs of a wide and diverse array of clients. - Tell stories through paid media spend that relate to the audience of our clients as well as capture new audiences to drive growth and sales. - Maintain responsibility for > $1 million in advertising spend across a wide variety of platforms including Google, Meta, Twitter/X, Tiktok, Yelp, Waze and programmatic/OOH services. - Strategize with client to find and implement a media plan the best suits their business goals. - Analyze data to create and test hypotheses to ensure marketing funds are in their most optimal placements.
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Würth Group
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Louisville, Kentucky, United States
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Accounting Specialist
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Sep 2021 - Jun 2022
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Louisville, Kentucky, United States
- Aid in accounts receivable department to ensure all payments are received and processed in a timely and organized manner- Process payments from a vast range of customers in the form of wire transfers, check payments and credit card billings- Use problem solving skills to find creative solutions to unique problems and ensure payments are received- Maintain working relationships with customer representatives in order to keep communication at a premium and miscommunication at a mininum
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Buffalo Construction, Inc.
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Louisville, Kentucky, United States
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Consolidation Assistant
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Aug 2021 - Sep 2021
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Louisville, Kentucky, United States
- Assisted one of Kentucky's fastest-growing commercial construction companies with credit card consolidation and other accounting needs.- Used Sage 300/Timberland to enter credit card payments and verify them against monthly statements to ensure proper accounting.
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Data Intern
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Sep 2020 - Aug 2021
- Aid a subcommittee of the KDA in targeting funding for potential research projects related to the Bourbon industry in Kentucky.- Designed, edited, published and distributed a survey targeted toward industry professionals and researchers in an effort to find what projects were of interest to the distilling community.- Analyzed and broke down survey results for committee members to assist them choosing research projects to aid in finding funding.
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University of Louisville Athletics
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Louisville, Kentucky, United States
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Sports Information Intern
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Aug 2020 - May 2021
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Louisville, Kentucky, United States
• Assisted UofL’s sports information office in day-to-day operations such as keeping, maintaining and updating statbooks, updating student-athlete bios and crafting narratives to attract media attention.• Wrote feature stories about student-athletes and what makes them unique or special on campus; always looking beyond the field for intriguing stories and personalities.• Used data management and analytic techniques to streamline notes creation process, including creation of R program to update stat-specific updates to save users time.
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Tiger Rag
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Baton Rouge, Louisiana Area
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Assistant Editor
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Sep 2018 - Dec 2020
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Baton Rouge, Louisiana Area
LSU football and basketball beat writer for Baton Rouge's only magazine dedicated solely to covering LSU Sports
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United States
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Media Production
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1 - 100 Employee
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McNeese State Sports Writer
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Mar 2017 - Sep 2018
Cover everything McNeese State sports related, including football, men's and women's basketball, baseball, softball and more. Keep an active social media presence and regularly update online content concerning sports a the Division I level.
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Prep Sports Writer
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Jan 2016 - Mar 2017
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The Advocate
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Lafayette, Louisiana Area
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Sports Stringer
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Feb 2015 - Jan 2016
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Lafayette, Louisiana Area
- Write recaps, advances and features for the three bureaus of the largest daily newspaper in Louisiana ranging from high school to college sports- Turn in all stories on a tight deadline- Pitch story ideas to enhance game coverage
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Newspaper Publishing
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1 - 100 Employee
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Online Editor
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Aug 2014 - Dec 2014
- Redesigned the paper's website — www.lsureveille.com/daily — to make it more more eye-grabbing, clean and simple to navigate- Collect, publish and organize all content from throughout the day based on newsworthiness and the quality of the story and its art. - Analyze reader statistics to determine how prominently stories should be featured on the site.
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Sports Writer
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Aug 2012 - Dec 2014
- Beat writer for LSU football, women's basketball, indoor volleyball and sand volleyball over the course of more than two years. - Write 4-7 articles per week during the school year, including breaking news stories, game advances and recaps, feature stories, profiles and, occasionally, columns.
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NOLA.com
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Baton Rouge, Louisiana Area
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Sports Intern
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Jan 2014 - May 2014
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Baton Rouge, Louisiana Area
Assist senior reporters in covering LSU sports, including men's basketball, baseball and spring football.
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Louisiana State Employees' Retirement System
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Baton Rouge, Lousiana
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Public Information Intern
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Jul 2013 - Mar 2014
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Baton Rouge, Lousiana
- Wrote stories for and assist with design and layout of monthly newsletters.- Maintained and organized news clippings concerning LASERS. - Assisted with shooting and editing video content and updating website content.
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Receptionist
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Mar 2012 - Aug 2012
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Education
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2020 - 2021University of Louisville
Master of Science - MS, Business Analytics -
2011 - 2014Louisiana State University and Agricultural and Mechanical College
Bachelor's Degree, Bachelor of Arts in Mass Communication, Print Journalism -
2009 - 2010Louisiana Tech University
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2005 - 2009Alfred M. Barbe High School
High School, 3.33
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