Experience

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  Tydiva, Inc., dba Tyoga

  • CEO/President/Designer

    • Jan 2003 - Present
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  J.J.'s Mae/Rainbeau - San Francisco

  • Designer, Design Director

    • Jul 1996 - Jul 2003

    Oversaw creative aspects for $185 M per year private label company. Hired & managed Designers, Graphic Designers, and Assistants. Created & implemented structures, procedures & processes for design room & corresponding internal departments. Extensive fabric/trim research, inclu...

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  Ambattur International - San Francisco

  • Design Director/Consultant

    • Aug 2000 - Aug 2001

    Worked in the US and India with entire Design and Merchandising team to establish and implement new creative concepts and strategies, for design programs at J.Crew, Levi's, Gap, Old Navy, J.Jill, etc.

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  FUBU - Initial Women's Line - NYC

  • Design Director/Consultant

    • Mar 1997 - Mar 1998

    Concept and Technical Design for very first line and launch of FUBU Women's line - product launched exclusively at Macy's New York store. Created all aspects of the line including initial garment and logo concepts, fabrics, trims, colors, labels, fit/spec, etc. Extensive trend & sta...

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  WEC/The Weekend Exercise Co. - San Diego

  • Design Director

    • Mar 1996 - Dec 1996

    Conceptualized, created, and managed the company's major brands including: Marika, Marika SP, and other divisions of women's activewear. Design direction, art direction, and supervision of designers, graphic designers, pattern makers, sample makers, etc.Presentations to 28 person Nation...

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  Calvin Klein - CK Jeans Division - NYC

  • Designer/Consultant

    • Jun 1995 - Mar 1996

    Technical design and spec consultant for Calvin Klein - CK Jeans woman's knitwear and CK Jeans women's denim divisions.Collaborated with on-site designers to create detailed garment specs, trim details, and overall line color assortments for major retailers. Consulted on denim and khaki ...

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  Hang Ten Men’s & Boys / Sigallo, Inc. - NYC

  • Designer/Consultant

    • Jan 1993 - Dec 1995

    Original concept and design of Men's and Boy's streetwear, activewear & swimwear. Designed and developed color stories, styles, and graphic concepts for each season. Supervised, directed and managed multiple freelance graphic designers. Created 100's of various multicolored str...

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  Fashion Institute of Technology (FIT) - NYC

  • Instructor - internship department

    • Jan 1992 - Sep 1995

    Weekly on-campus instructor to FIT students in Design, Patternmaking, and Advertising/Communication students doing outside internship programs in the Fashion Industry in NYC. Co-created the details and course for program/students. Went on-site to do reviews of students and mentors in the work e...

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  J. Crew - Men’sOuterwear Division - NYC

  • Designer/Consultant

    • Aug 1992 - Jan 1993

    Creative consultant for problematic technical outerwear garments. Detailed technical flat sketches, and technical specs, multiple production fittings. Traveled to Korean factory to oversee final pattern spec and sample process, then hand-carried final corrected sample garments back for catalog ...

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  Techstyles, Ltd. - NYC

  • Fabric Designer/Colorist/Stylist

    • May 1991 - Aug 1992

    Color and trend forecasting for Men's/Women's activewear, outerwear, swimwear. Worked with President and Sales Force to conceptualize and create innovative new fabrics for those markets, in new & unique colorations and textures. Collaborated with heat transfer printers to create and ...

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  10-S (Tennis) - NYC

  • Designer / Men's & Women's activewear

    • Mar 1989 - Oct 1991
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  LeCoq Sportif - NYC

  • Designer / Men's & Women's activewear

    • Jan 1987 - Nov 1989
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  Bronze Age - Los Angeles

  • Design Director/Designer

    • Jul 1986 - Aug 1987
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  Ocean Pacific / Lee Thomas - Los Angeles

  • Designer

    • May 1985 - Aug 1986